ZipRecruiter

Log In

1

Manager F1 Marketing Jobs (NOW HIRING)

Whoop

Director, F1

Boston, MA

Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation ...

Whoop

Director, F1

Boston, MA · On-site

Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation ...

Whoop

Director, F1

Boston, MA · On-site

Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation ...

next page

Showing results 1-20

All JobsManager F1 Marketing Jobs

Manager F1 Marketing information

See salary details

$29K

$63.9K

$95K

How much do manager f1 marketing jobs pay per year?

As of Jun 16, 2026, the average yearly pay for manager f1 marketing in the United States is $63,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $72,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Manager F1 Marketing, and why are they important?

To excel as a Manager F1 Marketing, you need a solid background in marketing strategy, brand management, and motorsport industry knowledge, usually supported by a relevant degree and experience in sports marketing. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is crucial for executing effective campaigns and measuring results. Strong leadership, creativity, and relationship-building skills are vital for managing teams and engaging with sponsors and partners. These skills ensure successful brand promotion, fan engagement, and commercial growth in the highly competitive Formula 1 environment.

What is the difference between Manager F1 Marketing vs Marketing Coordinator?

AspectManager F1 MarketingMarketing Coordinator
CredentialsBachelor's degree in Marketing or related field; experience in marketing managementBachelor's degree in Marketing, Communications, or related field
Work EnvironmentLeads marketing campaigns, manages teams, develops strategiesSupports marketing activities, coordinates campaigns, assists with execution
Industry UsageCommonly used in motorsport and sports marketing sectorsWidely used across various industries including sports, retail, and tech

The main difference between Manager F1 Marketing and Marketing Coordinator lies in their responsibilities and experience level. The Manager F1 Marketing oversees strategic planning and team management within the motorsport industry, while the Marketing Coordinator focuses on supporting marketing campaigns and execution. Both roles require relevant marketing credentials, but the manager position demands more experience and leadership skills.

What is a Manager F1 Marketing?

A Manager F1 Marketing is a professional responsible for developing and executing marketing strategies for a Formula 1 (F1) team, brand, or event. They oversee promotional campaigns, sponsorships, fan engagement activities, and brand partnerships to maximize the visibility and appeal of their organization or team within the global F1 ecosystem. This role involves close collaboration with creative, digital, and commercial teams to ensure cohesive and effective marketing efforts. Additionally, the Manager F1 Marketing analyzes market trends and fan data to optimize campaigns and drive business growth.

How does a Manager F1 Marketing typically collaborate with race teams and sponsors to execute successful campaigns?

As a Manager F1 Marketing, you will regularly coordinate with race teams, sponsors, and internal creative departments to design and implement engaging campaigns. This involves attending strategy meetings, aligning brand objectives, and ensuring activation plans are executed seamlessly during race weekends and related events. Strong communication and project management skills are essential, as you'll be the main liaison between stakeholders, ensuring marketing initiatives reflect both sponsor goals and the dynamic atmosphere of Formula 1. The role also requires adaptability to shifting priorities and a keen understanding of F1 fan engagement.
More about Manager F1 Marketing jobs
What cities are hiring for Manager F1 Marketing jobs? Cities with the most Manager F1 Marketing job openings:
What are the most commonly searched types of F1 Marketing jobs? The most popular types of F1 Marketing jobs are:
What states have the most Manager F1 Marketing jobs? States with the most job openings for Manager F1 Marketing jobs include:
What job categories do people searching Manager F1 Marketing jobs look for? The top searched job categories for Manager F1 Marketing jobs are:
Manager F1 Marketing jobs near you
Infographic showing various Manager F1 Marketing job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $63,880 per year, or $30.7 per hour.
Director, F1

Director, F1

Whoop

Boston, MA

Full-time

Posted 3 days ago

Be an early applicant

Job description

RESPONSIBILITIES
  • Own the strategy and day-to-day management of WHOOP's F1 integrations, serving as the primary point of contact for external stakeholders and partners in the sport
  • Develop annual partnership plans for F1, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels
  • Ensure all contractual deliverables are tracked, satisfied, and maximized — including brand exposure, content rights, hospitality, digital inventory, and activation entitlements — while maintaining compliance with partner approval processes and guidelines
  • Manage the P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines
  • Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements
  • Manage licensed footage rights and image usage in compliance with brand frameworks
  • Lead planning and execution of F1 activations across the race calendar — trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends
  • Support #WHOOPLive executions, where applicable, coordinating with production and media teams to explore biometric integrations across qualifying and race coverage
  • Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets — driver storytelling, race-day content, and campaign creative for tentpole moments
  • Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis
  • Partner with Brand Media to align F1 media investment with the broader media plan, including pre-committed buys, contextual targeting, and DMA-level amplification around race weekends
  • Work with Country Marketing Managers to localize F1 activations across priority markets
  • Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and earned media opportunities
  • Interface with Legal and Finance on contract compliance, payment schedules, and rights management
QUALIFICATIONS

  • 8+ years of experience in sports marketing, partnerships, or sponsorship management, with meaningful time in motorsport or global sports properties

  • Experience managing complex partnership agreements with multiple external stakeholders, including contractual rights, approvals, and deliverables

  • Experience with tier-one global sports properties is required with Formula 1 strongly preferred.

  • Proven ability to translate partnerships into impactful activations and content — from strategy through on-the-ground execution

  • Strong cross-functional leadership skills, with experience influencing senior stakeholders and collaborating across creative, media, and commercial teams

  • Experience building and developing teams, with a track record of mentoring junior talent

  • Requirement to travel globally and work non-standard hours aligned with race schedules

  • Based in Boston or Dublin

  • Passion for motorsport, health, fitness, and the intersection of sports and technology

  • Bachelor's degree or equivalent practical experience

  • Strong commitment to embracing and leveraging AI tools in day-to-day work

Whoop logo

About Whoop

Sourced by ZipRecruiter

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users (Olympians, Professional Athletes, Fitness Enthusiasts, etc) to perform at a higher level through a deeper understanding of their bodies and daily lives.

Industry

Fitness and sports centers

Company size

501 - 1,000 Employees

Headquarters location

Boston, MA, US

Year founded

2012

View All Whoop Jobs