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Website Marketing Jobs (NOW HIRING)

Auberge Collection

Marketing Manager

Park City, UT · On-site

Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads * Daily maintenance and updating of website * Manage the email ...

Auberge Collection

Marketing Manager

Park City, UT

Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads * Daily maintenance and updating of website * Manage the email ...

RSA Conference

Email & Web Specialist

Boston, MA · Remote

You'll work closely with the Email Marketing Manager and Website Marketing Manager. What You'll Do Email Development (HubSpot) * Build emails in HubSpot using established templates while ensuring ...

Boston Ballet

School Marketing Specialist

Boston, MA · On-site

$25 - $26/hr

Edits all BBS website content working in consultation with BB Website Marketing Senior Coordinator and aligned with BB best practices to ensure content is accurate and driving towards engagement ...

RSA Conference LLC

Email & Web Specialist

Boston, MA · On-site +1

$90K - $110K/yr

You'll work closely with the Email Marketing Manager and Website Marketing Manager. What You'll Do Email Development (HubSpot) * Build emails in HubSpot using established templates while ensuring ...

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Website Marketing information

See salary details

$29K

$90.8K

$135.5K

How much do website marketing jobs pay per year?

As of Aug 7, 2026, the average yearly pay for website marketing in the United States is $90,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,500.00 and $107,000.00 per year, depending on experience, location, and employer.

What is website marketing?

Website marketing refers to the strategies and tactics used to promote a website in order to attract visitors, generate leads, and drive sales. It involves a mix of digital marketing techniques such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media marketing, and email campaigns. The goal is to increase the visibility of a website, engage users, and convert them into customers. Effective website marketing requires ongoing analysis and adjustment of tactics to align with business objectives and market trends.

What is the difference between Website Marketing vs Content Marketing?

AspectWebsite MarketingContent Marketing
FocusDriving traffic and conversions through website strategiesCreating valuable content to attract and engage audiences
SkillsSEO, PPC, web analytics, conversion optimizationContent creation, storytelling, SEO, audience research
Work EnvironmentDigital marketing teams, agencies, in-house marketing departmentsContent teams, marketing agencies, in-house content creators
GoalsIncrease website traffic, improve user experience, boost salesBuild brand authority, nurture leads, educate audiences

While both Website Marketing and Content Marketing aim to attract and convert audiences online, Website Marketing primarily focuses on website strategies like SEO and paid ads to drive immediate results. Content Marketing emphasizes creating valuable content to build long-term relationships and brand authority. Understanding these differences helps businesses develop comprehensive digital strategies.

How do I get into website marketing?

To enter website marketing, develop skills in digital marketing, SEO, content creation, and analytics. Gaining experience through internships, certifications like Google Analytics or HubSpot, and familiarity with marketing tools can improve job prospects in this field.

What does a website marketing do?

A website marketing professional develops and implements strategies to promote a website, increase traffic, and improve online visibility. They use tools like SEO, content creation, social media, and analytics to attract and engage visitors, often working with digital marketing platforms and data analysis skills.

What are the key skills and qualifications needed to thrive in website marketing?

To thrive in Website Marketing, you need a solid understanding of digital marketing strategies, SEO/SEM, analytics, and often a degree in marketing or a related field. Experience with platforms like Google Analytics, Google Ads, content management systems (CMS), and marketing automation tools is highly valuable. Creative thinking, strong communication, and adaptability help marketers craft compelling campaigns and respond to changing trends. These skills are crucial for driving website traffic, engaging users, and achieving measurable business growth.

How does a website marketing professional typically collaborate with other departments within an organization?

Website Marketing professionals frequently work cross-functionally with teams such as design, content creation, sales, and IT. They coordinate with designers and developers to optimize website layouts and user experience, while partnering with content teams to ensure messaging aligns with marketing goals. Regular collaboration with sales can help align marketing campaigns with sales targets, and working with IT ensures that tracking and analytics tools are integrated properly. This collaborative structure is essential for creating cohesive strategies that drive website traffic and conversions.
More about Website Marketing jobs
What cities are hiring for Website Marketing jobs? Cities with the most Website Marketing job openings:
What are the most commonly searched types of Website Marketing jobs? The most popular types of Website Marketing jobs are:
What states have the most Website Marketing jobs? States with the most job openings for Website Marketing jobs include:
What job categories do people searching Website Marketing jobs look for? The top searched job categories for Website Marketing jobs are:
Website Marketing jobs near you
Infographic showing various Website Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $90,838 per year, or $43.7 per hour.

Sr. Specialist, Digital Marketing

Odyssey

Charlotte, NC • On-site

Full-time

Posted 19 days ago

Job description

Sr. Specialist, Digital Marketing
Charlotte, NC | Hybrid
Odyssey Logistics is seeking a hands-on, data-driven Sr. Specialist, Digital Marketing to manage and optimize our digital marketing platforms, campaigns, website, and marketing automation programs.
This role is ideal for an experienced digital marketer who can independently execute campaigns, analyze performance, improve lead generation, and connect marketing activity to sales pipeline and revenue. The position also offers strong potential for future growth into a marketing manager-level role.
Role Details
  • Work model and schedule: Hybrid, with in-office work Monday through Thursday and remote work on Fridays, during standard business hours and averaging approximately 40 hours per week, with occasional overtime as needed.
  • Travel: Approximately 10%
  • Pay: Competitive salary plus bonus
  • Reports to: Sr. Director, Marketing & Communications
  • Supervisory responsibilities: None; individual contributor role
  • Growth potential: Opportunity for future advancement into a managerial-level role.

What You'll Do
  • Manage Odyssey's website, digital campaigns, marketing automation platform, and emerging AI-enabled marketing tools.
  • Serve as a hands-on user of Salesforce and Salesforce Marketing Cloud Account Engagement, formerly Pardot.
  • Build and manage automated email campaigns, nurture programs, forms, landing pages, segmentation lists, and automation rules.
  • Develop and optimize lead-scoring, lead-qualification, and lead-handoff processes.
  • Track prospects through the full lead lifecycle, including MQL, SQL, Opportunity, and Closed Won.
  • Maintain accurate lead and campaign data between Salesforce and Account Engagement/Pardot.
  • Manage SEO, SEM, paid search, website content, landing pages, forms, and conversion optimization.
  • Use Google Analytics, preferably GA4, Salesforce, and Account Engagement/Pardot to measure performance.
  • Build reports and dashboards that connect marketing activity to leads, pipeline, revenue, and business outcomes.
  • Support campaign attribution, conversion tracking, and customer-journey analysis.
  • Develop and execute targeted email, content, and digital marketing campaigns.
  • Partner with Sales, IT, internal stakeholders, and outside agencies to improve digital performance.
  • Identify opportunities to improve processes through automation and AI-enabled marketing tools.

What You Bring
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Five or more years of progressive digital marketing experience.
  • Current or recent hands-on Salesforce experience.
  • Hands-on Salesforce Marketing Cloud Account Engagement/Pardot experience is required.
  • Demonstrated experience building marketing automation programs, email campaigns, forms, landing pages, nurture programs, segmentation, and automation rules.
  • Experience with lead scoring, lead qualification, attribution, conversion tracking, and lead lifecycle management.
  • Experience tracking leads from MQL to SQL to Opportunity and Closed Won is strongly preferred.
  • Strong Google Analytics experience, preferably GA4.
  • Strong understanding of SEO, SEM, paid search, email marketing, content marketing, and website marketing.
  • Experience measuring how marketing activity contributes to leads, pipeline, and revenue.
  • Strong analytical, communication, organizational, and project-management skills.
  • Ability to independently manage multiple projects from strategy through execution.
  • Experience with AI-enabled marketing tools is preferred.

Additional Requirements
  • Applicants must be currently authorized to work in the United States.
  • Relocation assistance is not available unless specifically approved.
  • Candidates must be able to work onsite in Charlotte Monday through Thursday.

Join Odyssey Logistics
At Odyssey, you will have the opportunity to strengthen our digital marketing ecosystem, improve how we generate and nurture leads, and help connect marketing performance to measurable business growth.
At Odyssey, you will help build what comes next.
Odyssey does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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