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Website Content Manager Jobs in Rochester, NY (NOW HIRING)

MLB Communications

Communications Specialist

Rochester, NY

$52K - $70K/yr

Oversees website management and content development. * Monitors the content of all press releases and other internal and external communications. * Assists in marketing budget development and cost ...

United Striping Company Inc

Be Seen First

Marketing Coordinator - Come grow with 1-800-STRIPER!

Rochester, NY · On-site

$22 - $25/hr

Hands-on experience managing websites and social media platforms * Strong understanding of content creation, digital marketing, and brand consistency * Comfortable working independently and owning a ...

United Striping Company Inc

Be Seen First

Marketing Coordinator - Come grow with 1-800-STRIPER!

Rochester, NY · On-site

$22 - $25/hr

Hands-on experience managing websites and social media platforms * Strong understanding of content creation, digital marketing, and brand consistency * Comfortable working independently and owning a ...

Butler/Till, Inc.

Senior Graphic Designer

Rochester, NY · On-site

$53K - $84K/yr

... websites, landing pages, and marketing collateral • Translate marketing strategy and content into ... with brand standards • Manage multiple priorities and deadlines while maintaining strong ...

New

Jewish Senior Life

Annual Giving Manager

Rochester, NY · On-site

$62K - $68K/yr

... messages and content for printed, electronic and verbal script materials. * Exceptional ... website copy and donor profiles) * Actively manages a portfolio of 400 lower to mid-level donors ...

Jewish Senior Life

Annual Giving Manager

Rochester, NY · On-site

$62K - $68K/yr

... messages and content for printed, electronic and verbal script materials. * Exceptional ... website copy and donor profiles) * Actively manages a portfolio of 400 lower to mid-level donors ...

Nexstar Media Group

Multimedia Journalist

Rochester, NY · On-site

$17.75 - $24/hr

Pitches stories to news managers and news producers which are relevant to the local community ... Writes content for the website and other digital platforms * Interacts with viewers/users on social ...

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All JobsWebsite Content JobsWebsite Content Manager JobsWebsite Content Manager Jobs in Rochester, NY

Website Content Manager information

See Rochester, NY salary details

$26.1K

$82.2K

$127.3K

How much do website content manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for website content manager in Rochester, NY is $82,247.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,600.00 and $96,200.00 per year, depending on experience, location, and employer.

What does a website content manager do?

A Website Content Manager is responsible for creating, editing, and managing the content published on a company's website. They ensure that all web content is accurate, up-to-date, visually appealing, and aligns with the company's brand and business goals. Their duties often include collaborating with writers, designers, and marketing teams, as well as analyzing website performance and implementing SEO best practices. Website Content Managers play a crucial role in improving user experience and maintaining a website's relevance and effectiveness.

What are some common challenges website content managers face when coordinating with multiple departments?

Website Content Managers often collaborate with marketing, design, and technical teams to ensure content aligns with brand standards and business goals. A frequent challenge is balancing diverse priorities and timelines, as each department may have different objectives and approval processes. Effective communication, project management skills, and a clear content calendar are essential to keep projects on track and minimize delays. Proactively managing expectations and fostering strong working relationships can help address these challenges and ensure a smooth content workflow.

What are the key skills and qualifications needed to thrive as a website content manager, and why are they important?

To thrive as a Website Content Manager, you need expertise in content strategy, SEO best practices, and strong writing and editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, Google Analytics, and basic HTML/CSS is typically required. Excellent organizational skills, creativity, and effective communication make someone stand out in this role. These abilities are essential for delivering engaging, consistent, and optimized web content that drives user engagement and supports business objectives.

What is the difference between Website Content Manager vs Content Strategist?

AspectWebsite Content ManagerContent Strategist
Primary FocusManaging and updating website contentPlanning and developing overall content strategy
ResponsibilitiesContent creation, editing, publishing, SEO optimizationContent planning, audience analysis, content roadmap
Skills & CertificationsSEO, CMS proficiency, writing skillsContent marketing, analytics, strategic thinking
Work EnvironmentWebsites, digital marketing teamsMarketing departments, content teams

The Website Content Manager primarily handles the day-to-day management and publishing of website content, ensuring it aligns with SEO best practices. In contrast, the Content Strategist focuses on developing comprehensive content plans to meet business goals and target audience needs. While both roles require strong writing and digital skills, the Content Strategist emphasizes strategic planning, whereas the Website Content Manager emphasizes execution and maintenance.

What job categories do people searching Website Content Manager jobs in Rochester, NY look for?

The top searched job categories for Website Content Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Website Content Manager jobs?

Cities near Rochester, NY with the most Website Content Manager job openings:

Website Content Manager jobs near you
Infographic showing various Website Content Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $82,247 per year, or $39.5 per hour.

Communications Specialist

MLB Communications

Rochester, NY

$52K - $70K/yr

Full-time

Medical, Dental, Retirement, PTO

Re-posted 15 days ago

Job description

The communications specialist will possess the ability to prioritize projects and tasks, meet multiple deadlines, and monitor several projects simultaneously. The position requires superior organizational skills.

Responsibilities:

  • Collaborates with management to develop and execute organizational communication and market branding strategies. Designs and implements information campaigns.
  • Develops and edits advertising, print and digital collateral, social media, and email marketing content.
  • Oversees website management and content development.
  • Monitors the content of all press releases and other internal and external communications.
  • Assists in marketing budget development and cost tracking.
  • Aids in the preparation of presentations and/or speeches geared towards targeted audiences.
  • Provides supervision and direction to staff and works in conjunction with the marketing department.
  • Creates strategies to increase program awareness and drive student enrollments.
  • Acts as liaison to and maintains positive relationships with the media and other interested parties.
  • Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures. Ensures employees are trained on controls within the function and on University policy and procedures

Qualifications

  • Bachelor's degree in Communications, Marketing, Public Relations, Journalism or related field
  • Minimum 1+ years experience in managing business communications or scholarly publishing industry
  • Phenomenal written and verbal English communication skills
  • Familiarity with or interest in academia or publishing is a plus
  • Ability to work well under pressure and meet tight deadlines
  • Experience with social listening and brand management tools is a plus
  • Experience writing content for all media platforms
  • Ability to balance a strategic and creative mindset with meticulous attention to detail
  • Willingness to be an active, productive member of a high-performing remote team
  • Graphic design skills are a plus

Additional information

  • 401(k)
  • Dental Insurance
  • Health Insurance
  • Paid Time Off
Employment Type: FULL_TIME

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