Web3 Product Jobs in Minnesota (NOW HIRING)

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

U.S. Bank is seeking a Market Enablement to drive full commercialization of emerging digital asset and money movement products, including blockchainbased payments, stablecoins, crossborder transfers, and realworld asset (RWA) movement. This role will be one of the earliest commercialization hires and will work directly with the business line leaders, product and clients to move offerings from MVP to launch and full scalable commercial adoption.

This individual will own the endtoend commercialization lifecycle, with a strong emphasis on external customer engagement, onboarding, partnerships, and ecosystem activation. This role operates at the intersection of cryptonative innovation and realworld financial infrastructure, serving both digitalnative users and traditional financial clients.

The ideal candidate brings handson Web3 or fintech Go-To-Market (GTM) experience, thrives in fastpaced environments, and combines strategic GTM thinking with execution discipline. This is a highownership role with significant autonomy, visibility to senior leadership, and the opportunity to shape how digital asset products reach market at scale.

• Design and execute endtoend GTM strategies for digital asset and money movement products.

• Lead launches from testnet to mainnet, including positioning, messaging, sequencing, and adoption plans.

• Define and execute ICP segmentation, usecase prioritization, and value propositions across customer segments.

• Own customer onboarding, relationship management, and ongoing engagement to ensure frictionless adoption.

• Build scalable customer education, support, and feedback loops that inform product and UX improvements.

• Convert early users into longterm advocates and ecosystem participants.

• Develop partnerships with wallets, exchanges, on/offramps, payment providers, and infrastructure partners.

• Support liquidity bootstrapping, ecosystem participation, and networkeffect growth strategies.

• Activate cryptonative growth motions including community building, KOL engagement, developer relations, and incentive programs.

• Track and analyze performance using onchain and offchain metrics (e.g., TVL, DAU, transaction volume, retention).

• Iterate GTM execution based on data, customer signals, and market feedback.

• Partner with compliance, legal, and risk teams to support trustbuilding and regulatory alignment in a highly scrutinized space.

• Full commercialization lifecycle for priority digital asset and money movement products

• GTM narrative, launch playbooks, and earlystage growth strategy

• Customer experience across onboarding, education, support, and retention

• External relationships with partners, customers, and ecosystem stakeholders

• GTM metrics, dashboards, and performance insights used by senior leadership

• Bachelor's degree in Business, Marketing, Finance, Economics, or related field (or equivalent experience).

• 7+ years of experience in GTM, growth, product marketing, or commercialization within Web3, crypto, fintech, payments, or financial technology.

• Demonstrated experience launching and scaling digital products in fastmoving or earlystage environments.

• Strong working knowledge of blockchain technology, stablecoins, payments, and money movement concepts.

• Proven ability to lead customerfacing initiatives and manage external partnerships.

• Strong communication skills with the ability to translate complex technical concepts into clear, concise, and substantive messaging.

• Experience with crossborder payments, remittances, on/offramps, or treasury solutions.

• Exposure to tokenomics, incentive design, or protocollevel growth mechanics.

• Prior work in regulated or compliancesensitive financial environments.

• Experience collaborating with engineering and product teams on infrastructureled or APIbased platforms.

• Familiarity with onchain analytics tools and Web3 growth measurement techniques.

• Endtoend GTM execution in Web3 and fintech environments

• Customercentric mindset with strong relationshipbuilding capabilities

• Structured problemsolving and datadriven decisionmaking

• Ability to operate with high autonomy in a founderclose role

• Executiveready communication and stakeholder management

• Bias toward action, learning, and iteration in ambiguous environments

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to ourdisability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about theE-Verify program.

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.