Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.
In this role, you will:
- Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
- Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
- Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
- Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
- Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
- Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
- Manage the web component library within the CMS, ensuring technical stability and consistency.
- Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
- Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
- Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
- Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
- Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
- Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
- Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.
Qualifications:
- 7+ years of related experience in web content management, with a strong focus on the B2B sector.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
- Strong understanding of how design systems power modern web architecture.
- Proven experience managing complex stakeholder environments and streamlining web production workflows.
- Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
- Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
- Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.
The base salary for this role is between $75,000-$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
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