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Web Copywriter Jobs (NOW HIRING)

Direct Agents

Copywriter

Manhattan, NY · On-site +1

$35 - $45/hr

Direct Agents is looking for a Sports Copywriter to support our Creative Services team on client ... Knowledge of web analytics and performance metrics. * Experience writing for sports leagues, teams ...

Direct Agents

Copywriter

Manhattan, NY · Remote

$35 - $45/hr

Direct Agents is looking for a Sports Copywriter to support our Creative Services team on client ... Knowledge of web analytics and performance metrics. * Experience writing for sports leagues, teams ...

Alliance Defending Freedom

Copywriter

Phoenix, AZ · On-site

$67K - $104K/yr

... web, ads, direct mail, and more. * Act as a frontline brand manager by shaping the audience ... Advanced experience in fundraising copywriting preferred, including email, digital, direct mail ...

Carnival Corporation

Digital Copywriter

Miami, FL · On-site

The Digital Copywriter at Carnival Cruise Line is an important position within the world's most ... Develop strategic storytelling that aligns holistically across web, mobile, marketing, and ...

Alliance Defending Freedom

Copywriter

Scottsdale, AZ · On-site

$67K - $104K/yr

... web, ads, direct mail, and more. * Act as a frontline brand manager by shaping the audience ... Advanced experience in fundraising copywriting preferred, including email, digital, direct mail ...

Holland America Group

Digital Copywriter

Miami, FL · On-site

The Digital Copywriter at Carnival Cruise Line is an important position within the world's most ... Develop strategic storytelling that aligns holistically across web, mobile, marketing, and ...

Navan

Brand Copywriter

Austin, TX · On-site

Concept and execute compelling content primarily for web, social, and ads * Drive creative strategy ... Excellent copywriting skills (obviously) * 3+ years experience, ideally working in-house * A robust ...

LeafHome

Lead Copywriter

... media, email, web, direct mail, video, and long-form content. This role combines strong ... Serve as a senior copywriting resource for the creative team by providing guidance, feedback, and ...

Alliance Defending Freedom

Copywriter

Leesburg, VA · On-site

$67K - $104K/yr

... web, ads, direct mail, and more. * Act as a frontline brand manager by shaping the audience ... Advanced experience in fundraising copywriting preferred, including email, digital, direct mail ...

Icario

Within a multi-channel (print, web, email, text, call center, etc.), multi-client environment, you ... copywriting, including proofreading and/or fact-checking * A commitment to and an advocate for ...

Holland America Group

Digital Copywriter

Miami, FL · On-site

The Digital Copywriter at Carnival Cruise Line is an important position within the world's most ... Develop strategic storytelling that aligns holistically across web, mobile, marketing, and ...

Navan

Brand Copywriter

Austin, TX · On-site

Concept and execute compelling content primarily for web, social, and ads * Drive creative strategy ... Excellent copywriting skills (obviously) * 3+ years experience, ideally working in-house * A robust ...

smartdept. inc.

Contract Copywriter

Ada, MI · On-site

smartdept. is searching for a Copywriter for a marketing services client. The ideal candidate will ... Produce clear, accurate copy for product materials, web content, sales collateral, and campaign ...

Neighborlybrands

Digital Copywriter

Irving, TX · Hybrid

Digital Copywriter Are you looking for a place where you can bring your experience in hands ... SMS/texting marketing, social media captions, email and marketing automation, digital ads and web ...

Neighborly

Digital Copywriter

Irving, TX · On-site

Digital Copywriter Are you looking for a place where you can bring your experience in hands-on ... SMS/texting marketing, social media captions, email and marketing automation, digital ads and web ...

Taylor Corp

Junior Copywriter

Pompano Beach, FL · On-site

Experience in writing for web and direct response copywriting techniques a plus * Excellent proofreading skills * Team player with a strong work ethic and professional demeanor * Organized and ...

Neighborlybrands

Digital Copywriter

Waco, TX · Hybrid

Digital Copywriter Are you looking for a place where you can bring your experience in hands ... SMS/texting marketing, social media captions, email and marketing automation, digital ads and web ...

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Web Copywriter information

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$14

$36

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How much do web copywriter jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for web copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a web copywriter, and why are they important?

To thrive as a Web Copywriter, you need strong writing, editing, and research skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), basic HTML, and SEO tools like Google Analytics or SEMrush is highly beneficial. Creativity, attention to detail, and the ability to understand and convey brand voice are valuable soft skills in this role. These skills ensure the creation of compelling, accurate, and optimized web content that drives engagement and achieves business goals.

What is the difference between Web Copywriter vs Content Writer?

AspectWeb CopywriterContent Writer
Primary FocusCreating persuasive, conversion-oriented web contentProducing informative, engaging articles and blog posts
Skills NeededSEO, marketing, concise writingResearch, storytelling, in-depth writing
Work EnvironmentDigital marketing agencies, corporate websitesMedia outlets, blogs, content platforms
Common CertificationsSEO certifications, copywriting coursesJournalism, content marketing certifications

Web Copywriters focus on crafting persuasive content that drives conversions on websites, while Content Writers produce informative and engaging articles for various platforms. Both roles require strong writing skills, but Web Copywriters emphasize marketing and SEO, whereas Content Writers prioritize storytelling and research.

What are some common challenges web copywriters face when balancing creativity with brand guidelines?

Web copywriters often navigate the challenge of producing engaging and original content while strictly adhering to established brand voice and style guidelines. This balance requires a strong understanding of the brand’s tone, audience, and objectives, alongside creative writing skills. Collaborating closely with marketing teams and stakeholders is key, as feedback rounds may be frequent to ensure messaging accuracy and consistency. Staying flexible and receptive to edits helps web copywriters successfully merge creativity with brand requirements.

What is a web copywriter?

A Web Copywriter is a professional who creates written content specifically for websites and online platforms. Their job is to craft clear, engaging, and persuasive copy that encourages visitors to take desired actions, such as making a purchase or signing up for a newsletter. Web Copywriters also optimize their content for search engines (SEO) to help increase website visibility and traffic. They often collaborate with designers, marketers, and developers to ensure that the messaging aligns with the overall brand and marketing goals.
More about Web Copywriter jobs
What cities are hiring for Web Copywriter jobs? Cities with the most Web Copywriter job openings:
What are the most commonly searched types of Web Copywriter jobs? The most popular types of Web Copywriter jobs are:
What states have the most Web Copywriter jobs? States with the most job openings for Web Copywriter jobs include:
Web Copywriter jobs near you
Infographic showing various Web Copywriter job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 81% Full Time, 10% Part Time, 1% Temporary, and 7% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $76,412 per year, or $36.7 per hour.

Copywriter

Direct Agents

Manhattan, NY • On-site, Remote

$35 - $45/hr

Full-time

Posted 21 days ago

Job description

Direct Agents is looking for a Sports Copywriter to support our Creative Services team on client projects. This role is ideal for a writer with a strong grasp of the sports landscape and a deep understanding of digital marketing with a passion for crafting compelling, engaging, and effective copy. You will be responsible for producing high-quality content across various digital platforms, ensuring that our clients' messaging aligns with their goals and brand voice.
This role pays $35-$40/hour, depending on experience. This role will be fully remote.
Key Responsibilities:
  • Client Projects:
    • Write clear, concise, and engaging copy for social media, email campaigns, product descriptions, and more.
    • Collaborate with cross-functional teams to create content that aligns with client briefs and brand guidelines.
    • Revise and adapt copy based on client feedback and performance data.
    • Ensure consistency and accuracy across all written content for each client
    • Collaborate effectively with creative teams and clients to ensure deadlines are met and expectations are exceeded.
    • Participate in brainstorming sessions, providing creative input and new ideas for client campaigns

Qualifications:
  • 2-3 years of experience in copywriting, preferably in a digital agency or similar environment.
  • Proven experience creating compelling copy for digital platforms (websites, social media, email, blogs, etc.).
  • Strong understanding of SEO, digital marketing, and content strategy.
  • Excellent writing, editing, and proofreading skills.
  • Ability to adapt writing style to different tones, voices, and industries.
  • A collaborative mindset and the ability to work effectively in a team.
  • Strong time management skills and the ability to juggle multiple projects simultaneously.

Nice to Have:
  • Experience in B2B and B2C copywriting.
  • Familiarity with design tools like Adobe Creative Suite (Photoshop, InDesign).
  • Knowledge of web analytics and performance metrics.
  • Experience writing for sports leagues, teams, athletes, or sports betting/media brands.

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. Questions? Email hrconcerns@directagents.com

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