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Web Copywriter Jobs in Massachusetts (NOW HIRING)

Mindbody

Senior Copywriter

Boston, MA

$75K - $100K/yr

Craft copy across all mediums, including web, emails, ad campaigns, organic and paid social, one ... Requirements: * 5-10+ years copywriting experience, either in-house or at a creative agency ...

BRUNT Workwear

Copywriter

Wilmington, MA · On-site

$70K - $80K/yr

We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across ... Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and ...

Vue Health

Senior Copywriter (Promotional)

Boston, MA · On-site

Senior Promotional Copywriter VUE Health | Boston, MA | Remote VUE Health, an independent ... Our Recruitment Process • Once you apply to one of VUE'S Open positions either via our Web site ...

NOBULL

Sr. Copywriter

Boston, MA · On-site

NOBULL is looking for a Senior Copywriter to help bring our brand to life across every consumer ... Develop compelling copy for integrated campaigns, product launches, CRM, paid media, social, web, ...

NOBULL

Sr. Copywriter

Boston, MA · On-site

$85K - $120K/yr

NOBULL is looking for a Senior Copywriter to help bring our brand to life across every consumer ... Develop compelling copy for integrated campaigns, product launches, CRM, paid media, social, web, ...

NOBULL

Sr. Copywriter

Boston, MA

$85K - $120K/yr

NOBULL is looking for a Senior Copywriter to help bring our brand to life across every consumer ... Develop compelling copy for integrated campaigns, product launches, CRM, paid media, social, web, ...

Aquent

Copywriter

Boston, MA · On-site +1

$45 - $55/hr

Regularly write copy for digital banners and web pages, ensuring messaging is specific, on-brand, and aligned with the established tone and voice. Skills & Experience You Bring * Mid-Level experience ...

AllSTEM Connections

Senior Graphic Designer

Framingham, MA · On-site

$99K - $122K/yr

... copywriters and project managers to translate strategic briefs into breakthrough creative concepts. • Multichannel Execution: Design across a diverse spectrum, including digital (email, web banners ...

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Web Copywriter information

See Massachusetts salary details

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How much do web copywriter jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for web copywriter in Massachusetts is $40.12, according to ZipRecruiter salary data. Most workers in this role earn between $30.43 and $45.43 per hour, depending on experience, location, and employer.

What is a web copywriter?

A Web Copywriter is a professional who creates written content specifically for websites and online platforms. Their job is to craft clear, engaging, and persuasive copy that encourages visitors to take desired actions, such as making a purchase or signing up for a newsletter. Web Copywriters also optimize their content for search engines (SEO) to help increase website visibility and traffic. They often collaborate with designers, marketers, and developers to ensure that the messaging aligns with the overall brand and marketing goals.

What are the key skills and qualifications needed to thrive as a web copywriter, and why are they important?

To thrive as a Web Copywriter, you need strong writing, editing, and research skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), basic HTML, and SEO tools like Google Analytics or SEMrush is highly beneficial. Creativity, attention to detail, and the ability to understand and convey brand voice are valuable soft skills in this role. These skills ensure the creation of compelling, accurate, and optimized web content that drives engagement and achieves business goals.

What are some common challenges web copywriters face when balancing creativity with brand guidelines?

Web copywriters often navigate the challenge of producing engaging and original content while strictly adhering to established brand voice and style guidelines. This balance requires a strong understanding of the brand’s tone, audience, and objectives, alongside creative writing skills. Collaborating closely with marketing teams and stakeholders is key, as feedback rounds may be frequent to ensure messaging accuracy and consistency. Staying flexible and receptive to edits helps web copywriters successfully merge creativity with brand requirements.

What is the difference between Web Copywriter vs Content Writer?

AspectWeb CopywriterContent Writer
Primary FocusCreating persuasive, conversion-oriented web contentProducing informative, engaging articles and blog posts
Skills NeededSEO, marketing, concise writingResearch, storytelling, in-depth writing
Work EnvironmentDigital marketing agencies, corporate websitesMedia outlets, blogs, content platforms
Common CertificationsSEO certifications, copywriting coursesJournalism, content marketing certifications

Web Copywriters focus on crafting persuasive content that drives conversions on websites, while Content Writers produce informative and engaging articles for various platforms. Both roles require strong writing skills, but Web Copywriters emphasize marketing and SEO, whereas Content Writers prioritize storytelling and research.

Web Copywriter jobs near you
Infographic showing various Web Copywriter job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 9% Part Time, 1% Temporary, and 6% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $83,452 per year, or $40.1 per hour.

Copywriter

BRUNT Workwear

Wilmington, MA • On-site

Full-time

Posted 4 days ago

Job description

How You'll Do:

We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across every touchpoint. This role is for a versatile storyteller who pairs an authentic, ground-level understanding of trade workers with cutting-edge AI proficiency moving seamlessly between big campaign concepts, website copy, and lifecycle email marketing to craft messaging that truly resonates with skilled tradespeople.

Working closely with our creative team, you will be a key partner in shaping and evolving our brand voice across every channel. You'll own projects from brief to execution, leveraging modern AI tools to accelerate research, streamline first drafts, and scale high-volume storytelling without sacrificing authenticity. The ideal candidate is equal parts creative thinker and tech-forward operator who combines AI efficiency with human intuition to develop the big idea, refine the tone, and make sure every detail lands with the trades. 

What You'll Do It:

Content Strategy

  • Learn and apply BRUNT's brand voice style across touchpoints to maintain a consistent brand tone.
  • Uphold existing messaging frameworks for automated email sequences (welcome, abandoned cart, win-back) and site UX journeys.

Cross-Functional Collaboration

  • Partner closely with creative teams and video producers to co-concept campaign ideas, scripts, and launch messaging.

Design Execution

  • Tailor clear copy and UX messaging to fit visual layouts across homepage modules, promotional landing pages, and product detail pages (PDPs).

Drive Continuous Improvement

  • Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows to accelerate copy iteration and streamline research.

Pre-Production

  • Co-concept big-picture brand campaigns, taglines, video scripts, and long-form narrative frameworks before creative asset generation.

Production

  • Write clear, compelling copy for daily broadcast emails, automated sequence triggers, product descriptions, and promotional site assets. 

What You Need to Succeed:

  • 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands.
  • Hands-on mastery of generative AI tools and prompt engineering frameworks to accelerate research, concepting, and copy iteration while strictly preserving brand voice.
  • Proven ability to translate complex specs (waterproofing, composite toes, anti-fatigue tech) into clear, job-site-ready benefits that resonate with tradespeople.
  • Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and automated email sequences (welcome series, abandoned cart, win-back).
  • A portfolio showcasing full-funnel versatility from big-picture brand taglines and video scripts to high-converting web and email assets. 

Apply