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Web Copywriter Jobs in Massachusetts (NOW HIRING)

Robert Half

Copywriter

Boston, MA · On-site

$30 - $36/hr

Write for social, paid media, email, web, product, and brand content initiatives * Support campaign ... copywriting experience within an agency, in-house creative team, or consumer brand * Strong ...

New

BRUNT Workwear

Copywriter

Wilmington, MA · On-site

$70K - $80K/yr

We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across ... Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and ...

Vue Health

Senior Copywriter (Promotional)

Boston, MA · On-site

Senior Promotional Copywriter VUE Health | Boston, MA | Remote VUE Health, an independent ... Our Recruitment Process • Once you apply to one of VUE'S Open positions either via our Web site ...

NOBULL

Sr. Copywriter

Boston, MA

$85K - $120K/yr

NOBULL is looking for a Senior Copywriter to help bring our brand to life across every consumer ... Develop compelling copy for integrated campaigns, product launches, CRM, paid media, social, web, ...

NOBULL

Sr. Copywriter

Boston, MA · On-site

$85K - $120K/yr

NOBULL is looking for a Senior Copywriter to help bring our brand to life across every consumer ... Develop compelling copy for integrated campaigns, product launches, CRM, paid media, social, web, ...

NOBULL

Sr. Copywriter

Boston, MA · On-site

$85K - $120K/yr

NOBULL is looking for a Senior Copywriter to help bring our brand to life across every consumer ... Develop compelling copy for integrated campaigns, product launches, CRM, paid media, social, web, ...

Aquent

Copywriter

Boston, MA · On-site +1

$45 - $55/hr

Regularly write copy for digital banners and web pages, ensuring messaging is specific, on-brand, and aligned with the established tone and voice. Skills & Experience You Bring * Mid-Level experience ...

Publicis Groupe Holdings B.V

Copywriter

Boston, MA · On-site

$66K - $97K/yr

A keen pulse on everything the Web has to offer so that we can always be fresh and current for our clients. * An exuberant work ethic and exacting attention to detail, whether it's punctuating your ...

Publicis Groupe Holdings B.V

Copywriter

Boston, MA · On-site

$66K - $97K/yr

A keen pulse on everything the Web has to offer so that we can always be fresh and current for our clients. * An exuberant work ethic and exacting attention to detail, whether it's punctuating your ...

AliMed Inc.

Product Content Specialist

Dedham, MA · On-site

$68K - $80K/yr

Responsibilities include writing and editing content for social media, email, web, blogs, and print materials, along with supporting benefit-driven product copywriting and online product page updates ...

AliMed

Product Content Specialist

Dedham, MA

Responsibilities include writing and editing content for social media, email, web, blogs, and print materials, along with supporting benefit-driven product copywriting and online product page updates ...

AliMed Inc.

Product Content Specialist

Dedham, MA · On-site

$68K - $80K/yr

Responsibilities include writing and editing content for social media, email, web, blogs, and print materials, along with supporting benefit-driven product copywriting and online product page updates ...

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Web Copywriter information

See Massachusetts salary details

$16

$40

$73

How much do web copywriter jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for web copywriter in Massachusetts is $40.12, according to ZipRecruiter salary data. Most workers in this role earn between $30.43 and $45.43 per hour, depending on experience, location, and employer.

What is a web copywriter?

A Web Copywriter is a professional who creates written content specifically for websites and online platforms. Their job is to craft clear, engaging, and persuasive copy that encourages visitors to take desired actions, such as making a purchase or signing up for a newsletter. Web Copywriters also optimize their content for search engines (SEO) to help increase website visibility and traffic. They often collaborate with designers, marketers, and developers to ensure that the messaging aligns with the overall brand and marketing goals.

What are the key skills and qualifications needed to thrive as a web copywriter, and why are they important?

To thrive as a Web Copywriter, you need strong writing, editing, and research skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), basic HTML, and SEO tools like Google Analytics or SEMrush is highly beneficial. Creativity, attention to detail, and the ability to understand and convey brand voice are valuable soft skills in this role. These skills ensure the creation of compelling, accurate, and optimized web content that drives engagement and achieves business goals.

What are some common challenges web copywriters face when balancing creativity with brand guidelines?

Web copywriters often navigate the challenge of producing engaging and original content while strictly adhering to established brand voice and style guidelines. This balance requires a strong understanding of the brand’s tone, audience, and objectives, alongside creative writing skills. Collaborating closely with marketing teams and stakeholders is key, as feedback rounds may be frequent to ensure messaging accuracy and consistency. Staying flexible and receptive to edits helps web copywriters successfully merge creativity with brand requirements.

What is the difference between Web Copywriter vs Content Writer?

AspectWeb CopywriterContent Writer
Primary FocusCreating persuasive, conversion-oriented web contentProducing informative, engaging articles and blog posts
Skills NeededSEO, marketing, concise writingResearch, storytelling, in-depth writing
Work EnvironmentDigital marketing agencies, corporate websitesMedia outlets, blogs, content platforms
Common CertificationsSEO certifications, copywriting coursesJournalism, content marketing certifications

Web Copywriters focus on crafting persuasive content that drives conversions on websites, while Content Writers produce informative and engaging articles for various platforms. Both roles require strong writing skills, but Web Copywriters emphasize marketing and SEO, whereas Content Writers prioritize storytelling and research.

Web Copywriter jobs near you
Infographic showing various Web Copywriter job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 9% Part Time, 1% Temporary, and 6% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $83,452 per year, or $40.1 per hour.

Copywriter

Robert Half

Boston, MA • On-site

$30 - $36/hr

Temporary

Posted 3 days ago

New

Job description

Robert Half's marketing & creative client is seeking a Copywriter for a 6-month contract opportunity in Boston, MA. This is a hybrid, 40 hour-per-week opportunity; candidates must be able to work onsite 3 days/week. The Copywriter will join an in-house creative team supporting a top consumer brand, helping develop compelling content across a wide range of marketing channels and consumer touchpoints. This is an excellent opportunity for brand copywriter who enjoys working across integrated campaigns, digital marketing, paid media, product storytelling, and brand content.

Key Responsibilities

  • Develop copy across integrated campaigns, digital marketing, and consumer-facing channels
  • Write for social, paid media, email, web, product, and brand content initiatives
  • Support campaign concepting, messaging development, and creative execution
  • Adapt content across multiple channels while maintaining a consistent brand voice
  • Partner with creative, marketing, and cross-functional teams to bring campaigns to market
  • Translate briefs and business objectives into compelling consumer-facing content
  • Ensure copy aligns with brand standards, messaging frameworks, and legal requirements
  • Contribute to both global and regional marketing campaigns
  • Stay current on industry, cultural, and content trends to inform creative development
  • 2 – 3+ years of copywriting experience within an agency, in-house creative team, or consumer brand
  • Strong portfolio showcasing campaign, digital, social, email, web, and brand content
  • Experience developing content for integrated, multi-channel marketing campaigns
  • Strong understanding of brand storytelling, messaging, and consumer marketing
  • Exceptional writing, editing, and proofreading skills
  • Ability to translate strategic briefs into engaging creative concepts and copy
  • Experience working within established brand voice and creative guidelines
  • Ability to manage multiple projects in a fast-paced, collaborative environment


Robert Half logo

About Robert Half

Sourced by ZipRecruiter

Founded in 1948, Robert Half pioneered the idea of professional talent solutions to connect opportunities at great companies with highly skilled job seekers. As business needs changed, we evolved to offer specialized talent solutions for finance and accounting, technology, administrative and customer support, creative and marketing, and legal fields. In 2002, we introduced our subsidiary, Protiviti, a global independent risk consulting and internal audit service, to support companies as they faced more strategic business challenges.

Industry

Recruiting and staffing services

Company size

10,000+ Employees

Headquarters location

San Ramon, CA, US

Year founded

1948

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