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Web Copywriter Jobs in Toronto, ON (NOW HIRING)

Starcom Mediavest Group Germany Gmbh

Copywriter

Toronto, ON · On-site

CA$85K - CA$95K/yr

As a Copywriter at The Pub, you will play a pivotal role in shaping the direction of our clients ... assets (web and social) for a national (U.S.) client. Working in close partnership with an Art ...

Publicis Groupe Holdings B.V

Copywriter

Toronto, ON · On-site

CA$85K - CA$95K/yr

Overview As a Copywriter at The Pub, you will play a pivotal role in shaping the direction of our ... assets (web and social) for a national (U.S.) client. Working in close partnership with an Art ...

Sephora

Copywriter

Toronto, ON · Hybrid

CA$76K - CA$85K/yr

As Copywriter, you'll be part of our Creative Team, partnering with Art Directors and Designers to ... Familiarity with AODA standards for web and PDF accessibility. * CPG or retail experience is an ...

Optimize Financial Group

Be Seen First

Marketing Copywriter

Toronto, ON · On-site

Apply SEO best practices and keyword strategy to web and blog content. * Work with Marketing on ... Minimum of 3 years of experience in copywriting, content marketing, or related role * Portfolio ...

New

Peak Sales Recruiting

Copywriter

Toronto, ON · Remote

Copywriter Remote, within Canada | Full-Time This posting reflects an actively open, existing ... Analyze web traffic and content performance, reporting on ROI weekly. Agility & Organization:

Peak Sales Recruiting

Copywriter

Toronto, ON · Remote

Copywriter Remote, within Canada | Full-Time This posting reflects an actively open, existing ... Analyze web traffic and content performance, reporting on ROI weekly. Agility & Organization:

DEPT

Copy Lead (7 month FTC)

Toronto, ON · Hybrid

Guide copywriters to create best-in-class communications, incorporating copy and design best practices across all channels including email, web, display, in-app, and social * Approve final creative ...

Publicis Groupe Holdings B.V

Art Director

Toronto, ON · On-site

CA$85K - CA$95K/yr

In partnership with a Copywriter, you will collaborate with a creative team to develop and execute digital concepts (across web, social, and retail touchpoints) for a national (U.S.) client. You'll ...

Qode Media

Digital Marketing Intern

Toronto, ON · On-site

... Copywriting Execute display advertising tactics, including keyword research and expansion, ad ... Web Analyst daily activities; contribute to the development and improvement of processes that ...

Inside Ideas Group

Art Director (Remote)

Toronto, ON · Remote

CA$91K - CA$102K/yr

You collaborate with Copywriters, Senior Account Managers and Designers to produce integrated ... Design across a wide range of digital formats -- email, paid social, display, digital OOH, web, and ...

Konrad

Digital Marketing Lead

Toronto, ON · Hybrid

CA$80K - CA$95K/yr

... copywriting, and content strategy. * Champion internal and external initiatives that align with ... Direct the creation of authoritative, thought-leadership content for our web presence. * Strategize ...

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All JobsWeb Copywriter JobsWeb Copywriter Jobs in Toronto, ON

Web Copywriter information

See Toronto, ON salary details

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$37

$62

How much do web copywriter jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for web copywriter in Toronto, ON is $37.84, according to ZipRecruiter salary data. Most workers in this role earn between $27.07 and $53.45 per hour, depending on experience, location, and employer.

What is a web copywriter?

A Web Copywriter is a professional who creates written content specifically for websites and online platforms. Their job is to craft clear, engaging, and persuasive copy that encourages visitors to take desired actions, such as making a purchase or signing up for a newsletter. Web Copywriters also optimize their content for search engines (SEO) to help increase website visibility and traffic. They often collaborate with designers, marketers, and developers to ensure that the messaging aligns with the overall brand and marketing goals.

What are the key skills and qualifications needed to thrive as a web copywriter, and why are they important?

To thrive as a Web Copywriter, you need strong writing, editing, and research skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), basic HTML, and SEO tools like Google Analytics or SEMrush is highly beneficial. Creativity, attention to detail, and the ability to understand and convey brand voice are valuable soft skills in this role. These skills ensure the creation of compelling, accurate, and optimized web content that drives engagement and achieves business goals.

What are some common challenges web copywriters face when balancing creativity with brand guidelines?

Web copywriters often navigate the challenge of producing engaging and original content while strictly adhering to established brand voice and style guidelines. This balance requires a strong understanding of the brand’s tone, audience, and objectives, alongside creative writing skills. Collaborating closely with marketing teams and stakeholders is key, as feedback rounds may be frequent to ensure messaging accuracy and consistency. Staying flexible and receptive to edits helps web copywriters successfully merge creativity with brand requirements.

What is the difference between Web Copywriter vs Content Writer?

AspectWeb CopywriterContent Writer
Primary FocusCreating persuasive, conversion-oriented web contentProducing informative, engaging articles and blog posts
Skills NeededSEO, marketing, concise writingResearch, storytelling, in-depth writing
Work EnvironmentDigital marketing agencies, corporate websitesMedia outlets, blogs, content platforms
Common CertificationsSEO certifications, copywriting coursesJournalism, content marketing certifications

Web Copywriters focus on crafting persuasive content that drives conversions on websites, while Content Writers produce informative and engaging articles for various platforms. Both roles require strong writing skills, but Web Copywriters emphasize marketing and SEO, whereas Content Writers prioritize storytelling and research.

Web Copywriter jobs near you
Infographic showing various Web Copywriter job openings in Toronto, ON as of August 2026, with employment types broken down into 1% Internship, 81% Full Time, 11% Part Time, 1% Temporary, and 6% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution, with an average salary of $78,707 per year, or $37.8 per hour.

Copywriter

Toronto, ON • On-site

Starcom Mediavest Group Germany Gmbh
See more jobs at Starcom Mediavest Group Germany Gmbhexternal

CA$85K - CA$95K/yr

Full-time

Re-posted 15 days ago

Job description

Company Description 

The Pub is a full-service production offering with 450+ subject matter experts spanning Digital, Video and Print production. We work with some of the biggest brands in Canada & the US on projects ranging from anthem TV spots to social content to (literally) billions of emails and digital assets shot, designed, developed and deployed by our team. No matter the channel, we seek to create experiences and content that leaves a long-lasting impact. And to do it saving you time and money, while still getting you to the best quality product.

Job Description

As a Copywriter at The Pub, you will play a pivotal role in shaping the direction of our clients' digital assets. In partnership with an Art Director, you will collaborate with a creative team to develop and execute digital assets (web and social) for a national (U.S.) client.

Working in close partnership with an Art Director and the broader creative team, you will help translate big ideas and promotional strategies into clear, channel-specific copy that supports a US-retail client's business goals, member value messaging, and established brand voice. Success in this role requires comfort working at speed, managing ambiguity, and building content systems that scale across multiple tactics.

Responsibilities
  • Translate creative briefs, promotional strategies, and brand guidelines intoclear, effective, and on-brand copy across digital channels including web, social, paid media, and retail placements.
  • Develop tactical content that aligns with clients' brand identities and marketing objectives.
  • Apply and adapt established messaging frameworks, tone, and voice across multiple formats and placements.
  • Interpret and refine evolving client direction, helping shape content structure, hierarchy, and messaging when inputs are incomplete.
  • Build and apply light content strategy when needed, extending a core idea across multiple tactics, placements, and formats.
  • Partner closely with Art Directors, Designers, and Account Managers to ensure copy and visuals are cohesive, accurate, and aligned.
  • Support video and motion content through scripting, storyboards, and copy direction in collaboration with production teams.
  • Ensure all copy meets brand standards, legal requirements, and production specifications.
  • Manage multiple workstreams simultaneously while meeting tight, retail-driven deadlines.
  • Present work internally and to clients as needed, clearly articulating messaging decisions and executional rationale.
Qualifications
  • Post-secondary education in Advertising or related field.
  • 5+ years of experience in a copywriting role, preferably within an advertising, retail or related environment.
  • Strong portfolio showcasing a diverse range of work,
  • Excellent project management and production skills.
  • Experience in directing video shoots and collaborating with production teams.
  • Ability to work under tight deadlines and manage multiple projects simultaneously.
  • Exceptional communication and presentation skills.
  • A keen eye for detail and a passion for creating high-quality, impactful work.
  • Thrives in an evolving fast paced and creative environment. 
Additional InformationWe're committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. Salary Transparency matters to us. The salary range for this position is $85K-$95K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.   

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.  If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com

Employment Type: FULL_TIME

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