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Web Content Administrator Jobs (NOW HIRING)

Collabera

Digital Content Admin

White Plains, NY · On-site

A Digital Content Admin will help create, build and publish multimedia content for Company ... emails and web pages in Company's intranet site Manage multimedia contributions from content ...

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$79.2K

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How much do web content administrator jobs pay per year?

As of Jul 8, 2026, the average yearly pay for web content administrator in the United States is $79,221.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Web Content Administrators, and how can they successfully navigate them?

Web Content Administrators often face the challenge of managing a large volume of content updates while maintaining consistency and quality across multiple web pages or platforms. They must also stay current with changing digital standards, such as accessibility and SEO, while coordinating with various stakeholders like marketing teams, designers, and developers. Successful professionals in this role develop strong organizational skills, proactively communicate with colleagues, and continuously learn about emerging web technologies and best practices. Being adaptable and detail-oriented greatly helps in meeting deadlines and ensuring content accuracy, ultimately contributing to a smooth and engaging user experience.

What does a web content administrator do?

A web content administrator manages and updates website content to ensure accuracy, consistency, and relevance. They often use content management systems (CMS), coordinate with teams, and follow organizational guidelines to maintain the website's quality and functionality.

What jobs will no longer exist in 2030?

Web Content Administrators may see some routine tasks automated by AI and content management tools, reducing the need for manual oversight. Roles focused solely on basic content updates are likely to decline, while positions requiring strategic planning, SEO skills, and familiarity with content management systems like WordPress will remain essential. Adaptability to new digital tools will be important for future job security in this field.

What are the key skills and qualifications needed to thrive in the Web Content Administrator position, and why are they important?

To thrive as a Web Content Administrator, you need a strong understanding of website management, content creation, and digital publishing, typically backed by experience with CMS platforms such as WordPress or Drupal. Familiarity with HTML, basic graphic editing software, SEO best practices, and analytics tools is often required, and certifications in web technologies or digital marketing can be advantageous. Attention to detail, organizational skills, and the ability to communicate effectively with both technical teams and content creators are essential soft skills. These competencies ensure accurate, engaging, and consistent web content delivery, supporting business goals and user engagement.

What is a Web Content Administrator job?

A Web Content Administrator is responsible for managing and maintaining website content to ensure accuracy, consistency, and relevance. They update text, images, and multimedia, optimize content for SEO, and troubleshoot technical issues. Additionally, they collaborate with designers, developers, and marketing teams to enhance user experience and align content with business goals. The role requires proficiency in content management systems (CMS), attention to detail, and a strong understanding of web best practices.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, content strategists, or executive producers can earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions often require advanced skills, industry knowledge, and sometimes specialized certifications or advanced degrees.

How much does a website admin make?

A Web Content Administrator's salary typically ranges from $45,000 to $75,000 annually, depending on experience, location, and the complexity of the website. Entry-level roles may start lower, while experienced administrators with skills in content management systems and SEO can earn higher salaries.
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Web Content Administrator jobs near you
Infographic showing various Web Content Administrator job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $79,221 per year, or $38.1 per hour.
Digital Content Administrator

Digital Content Administrator

City of Norwalk, CT

Norwalk, CT • On-site

$89K - $93K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Salary : $89,049.35 - $93,481.38 Annually
Location : City of Norwalk, CT
Job Type: Full-Time
Job Number: 8316-02-2026
Department: Mayor's Office
Opening Date: 06/01/2026
Closing Date: 7/5/2026 11:59 PM Eastern
FLSA: Non-Exempt
Bargaining Unit: NMEA
Description of Work
Position Definition: To help enhance public awareness and provide greater transparency to residents by developing and sharing information across the City of Norwalk's social media platforms and website. To work collaboratively with departments across the City to gather and draft digital communications to increase residents' awareness of the many services, programs, and events the City provides. To assist the Communications Director in drafting and managing public communications. To enhance and maintain the City's website, signage and other digital communication tools to help ensure the technical effectiveness, compliance and functionality of the City's website.
General Duties:
  • Draft and monitor content for the City of Norwalk's social media pages, including Facebook, Instagram, X and LinkedIn, to enhance public awareness and transparency for residents.
  • Produce digital content, including, but not limited to, social media graphics, website content, event materials, posters, flyers, and videos.
  • Assist the Director of Communications with drafting media advisories, press releases, statements, event materials, talking points, quotes, and speeches.
  • Define, develop and deliver projects to enhance the City's website to enhance transparency and make the website more user-friendly for residents and visitors.
  • Maintain a fresh, cohesive website design, monitor web traffic, and increase online presence.
  • Oversee the website for the City, including departmental web pages and facilitate trainings for other departments on how to update content.
  • Develop and implement a social media strategy.
  • Prepare communications in response to constituent inquiries on social media while working closely with the Customer Services Department on written constituent responses to enhance the response rate.
  • Monitor activity across city-owned online properties to ensure all established guidelines and best practices are followed.
  • Consult with City management to evaluate and implement tools and methods to deploy information on the City's website.
  • Constantly seek out information for the site and explore new technology and software and how it might assist the City in communicating to various audiences.
  • Monitor web-related software licenses to ensure compliance.
  • Monitor website-level analytics to improve performance and engagement.
  • Assist in the development, documentation, and communication of acceptable use of electronic communications policy, regulations, and standards.
  • Perform any and all related duties as assigned.

Supervised By: Receives general supervision from the Communications Director.
Note: The above is illustrative of tasks and responsibilities. It is not meant to be all-inclusive for every task or responsibility.
Required Knowledge, Skills and Abilities
  • Excellent written communication skills to draft content for, but not limited to, social media, website content, press releases, and statements.
  • Familiarity with social media platforms, including Facebook, Instagram, X, and LinkedIn.
  • Strong collaborative and interpersonal skills to work closely with departments across the City.
  • Ability to understand and synthesize information regarding the City's programs and events in order to draft responses to constituent inquiries.
  • Proven experience in digital content creation, management, and graphic design.
  • Proficiency in content management systems (CMS) and digital marketing tools.
  • Proficiency in graphic design software such as Adobe Creative Suite (Canva, Photoshop, Illustrator, InDesign).
  • In-depth knowledge of HTML or other web-based technologies
  • Creative thinking and ability to generate innovative content ideas.
  • Detail-oriented with strong organizational and multitasking skills.
  • Knowledge of website design practices and familiarity with recent trends in marketing, including social networking strategies.
  • Understanding of analytics and search engine optimization.
  • Ability to detect, analyze, and solve technical problems

Minimum Qualifications
Bachelor's degree in Marketing, Journalism, Graphic Design, Multimedia Arts, Communications, or Information Science
AND
Five (5) or more years of professional website/digital communications management experience preferred or any equivalent combination of education, training, and experience as described above.
Special Licenses/Certifications AND/OR Supplemental Information
License or Certificate: Not applicable.
This position is an NMEA Grade 18
This position is on-site in Norwalk, CT
The City of Norwalk is an Affirmative Action/Equal Opportunity Employeer
The City of Norwalk provides an outstanding benefits package including a Managed Health Care Program, Participation in 401A Retirement Account, Life Insurance, Dental Coverage, Deferred Compensation Plan, Vacation, Holiday and Sick Time.
For a more detailed overview of our management benefit package go to:
01
Do you have a Bachelor's degree in Marketing, Journalism, Graphic Design, Multimedia Arts, Communications, or Information Science?
  • Yes
  • No

02
Do you have at least five (5) or more years of professional website/digital communications management experience, preferred, or any equivalent combination of education, training, and experience as described above?
  • Yes
  • No

Required Question

Apply