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Web Analytics Manager Jobs in San Ramon, CA (NOW HIRING)

Wisoman Foods

Marketing Coordinator

Hayward, CA · On-site

This position reports directly to Sales Manager. Essential Duties & Responsibilities: * Prepare reports on marketing and sales metrics * Collect and analyze consumer behavior data (e.g. web traffic ...

Cooley

Pro Bono Analytics Specialist

San Francisco, CA · On-site

$82K - $120K/yr

Pro Bono Analytics Specialist Cooley is seeking a Pro Bono Analytics Specialist to join the Pro ... Develop new reports and infographics that will enhance management of the practice * Work with ...

Jobsbridge

Drupal Developer

San Ramon, CA

... managing web and digital content Must have experience utilizing a CMS, particularly Drupal and ... analytics applications (Google Analytics, Omniture, etc.) and identifying KPIs Proficiency with ...

Cooley LLP

Pro Bono Analytics Specialist

Palo Alto, CA · On-site

$82K - $120K/yr

Pro Bono Analytics Specialist Cooley is seeking a Pro Bono Analytics Specialist to join the Pro ... Develop new reports and infographics that will enhance management of the practice * Work with ...

Sia

Web Marketing Manager (Contract)

San Francisco, CA · On-site

$70 - $75/hr

Conduct analysis on customer journeys, competitive landscape, and SEO opportunities * Contribute to shaping how web fits into the full marketing funnel Project Management & Prioritization * Manage ...

Cooley

Pro Bono Analytics Specialist

Palo Alto, CA · On-site

$82K - $120K/yr

Pro Bono Analytics Specialist Cooley is seeking a Pro Bono Analytics Specialist to join the Pro ... Develop new reports and infographics that will enhance management of the practice * Work with ...

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All JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in San Ramon, CA

Web Analytics Manager information

See San Ramon, CA salary details

$43.6K

$90.4K

$160.9K

How much do web analytics manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for web analytics manager in San Ramon, CA is $90,353.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $105,600.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are popular job titles related to Web Analytics Manager jobs in San Ramon, CA? For Web Analytics Manager jobs in San Ramon, CA, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in San Ramon, CA look for? The top searched job categories for Web Analytics Manager jobs in San Ramon, CA are:
What cities near San Ramon, CA are hiring for Web Analytics Manager jobs? Cities near San Ramon, CA with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Digital Marketing and Analytics Manager

Digital Marketing and Analytics Manager

San Francisco Bay University

Fremont, CA • On-site

$105K - $130K/yr

Full-time

Posted 9 days ago

Job description

About San Francisco Bay University (SFBU)
San Francisco Bay University (SFBU) is a nonprofit, WASC-accredited institution located in the heart of Silicon Valley. SFBU's mission is to offer inclusive, innovative, and inspirational education for lifelong careers, preparing graduates to lead and serve in a global, technology-driven society.
Guided by our Strategic Plan, SFBU is reimagining higher education through:
  • Academic Innovation: integrating applied learning, entrepreneurship, and technology
  • Community Impact: cultivating partnerships that strengthen our regional and global ecosystem
  • Student Success: fostering personalized engagement and career readiness
  • Institutional Excellence: promoting transparency, effectiveness, and continuous improvement

Position Summary
Reporting to the Director of Communications and Marketing within the Communications and Marketing department, the Digital Marketing and Analytics Manager is responsible for leading SFBU's digital marketing strategy and execution across web, paid and organic social media, email, and CRM-integrated campaigns. This role serves as both a strategic leader and hands-on contributor across SFBU's digital marketing ecosystem.
This role develops and manages data-driven campaigns, interprets performance data, and optimizes digital experiences to support enrollment growth, brand visibility, and engagement. It also acts as a primary owner of digital performance insights and optimization across the marketing function. The position manages campaign execution, performance tracking, and cross-functional collaboration with Enrollment, Admissions, and internal stakeholders.
This is a full-time, exempt, hybrid position located in Fremont, CA.
Essential Duties and Responsibilities
  • Lead digital marketing strategy, execution, and optimization across multi-channel campaigns.
  • Manage and optimize SFBU.edu, ensuring accessibility (WCAG), SEO performance, and user experience.
  • Oversee paid media campaigns across Google Ads, Meta, LinkedIn, and other platforms, including budget management and ROI optimization.
  • Develop and optimize conversion funnels, including landing pages, forms, and lead capture strategies.
  • Manage campaign tracking, tagging, and attribution (UTMs, pixels, conversion tracking).
  • Analyze performance data across GA4, CRM, and social platforms and translate insights into actionable recommendations.
  • Build and maintain dashboards and reporting for leadership.
  • Support email marketing campaigns and audience segmentation within CRM systems.
  • Own digital performance metrics and drive measurable enrollment and lead generation results.
  • Collaborate with Enrollment, Admissions, and Communications teams to align campaigns with recruitment cycles and institutional priorities.
  • Ensure brand consistency and accessibility standards across all digital platforms.
  • Manage relationships with external agencies and vendors.
  • May oversee external vendors and agency partners.
  • Minimal travel may be required for conferences or institutional events.
  • And other duties as needed.
Minimum Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 4-6 years of progressively responsible experience in digital marketing, analytics, or campaign management.
  • Experience managing paid media campaigns and budgets (Google Ads, Meta, LinkedIn).
  • Proficiency with CMS platforms (e.g., WordPress, Drupal, Modern Campus), GA4, and SEO tools.
  • Experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot, Slate, or similar).
  • Strong analytical skills with the ability to interpret multi-channel data and drive performance improvements.
  • Experience with campaign tracking and attribution (UTMs, pixels, conversion tracking).
  • Experience building and optimizing landing pages and conversion funnels.
  • Strong project management, communication, and collaboration skills.
  • Demonstrated commitment to diversity, equity, inclusion, and social justice.

Preferred Qualifications
  • Experience in higher education, nonprofit, or mission-driven organizations.
  • Familiarity with Google Tag Manager and Looker Studio.
  • Basic knowledge of HTML, CSS, or UX/UI principles.
  • Experience working with or managing external agencies.
  • Experience supporting enrollment marketing or student lifecycle campaigns.
Knowledge, Skills and Abilities:
  • Knowledge of digital marketing channels including SEO, paid media, social media, and email marketing.
  • Skill in analyzing data and translating insights into actionable strategies.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong communication skills across technical and non-technical stakeholders.
  • Ability to work independently and collaboratively across departments.
  • Demonstrated strong commitment to diversity, equity, inclusion, and social justice.

Work Environment & Physical Demands
  • Job duties are typically performed in an office environment with hybrid flexibility.
  • Physical demands may include extended periods of sitting and computer use.
  • May include lifting up to 20 lbs and occasional evening or weekend work.

Salary Range: $105,000 - $130,000, based on qualifications and experience
Application Process:
For full consideration, please submit:
  • Your completed application
  • A current résumé or CV.
  • A brief cover letter highlighting your experience in digital marketing, analytics, and campaign optimization.
  • Names and contact information of 3 references.

This position description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time, with or without notice.
SFBU is an Equal Opportunity / Affirmative Action Employer: SFBU is committed to providing equal employment opportunities for all employees and applicants for employment. SFBU does not discriminate in employment opportunities or practices based on race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other characteristic protected by law.
In accordance with federal and state disability laws, San Francisco Bay University provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process, please contact SFBU Human Resources at hrmgr@sfbu.edu.

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