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Web Analytics Manager Jobs in Nebraska (NOW HIRING)

The Garrett Group

Front End Developer

NE · On-site

$98K - $114K/yr

... Business Analytics, Management Information Systems, Statistics, Applied Mathematics, Applied ... Experience developing interactive web-based dashboards and visualizations using modern ...

Deloitte

Finance Analytics & AI Manager

Omaha, NE

One or more certifications in artificial intelligence, machine learning, Amazon Web Services ... Work you'll do As a Finance Analytics & AI Manager on the Finance Transformation team, you'll work ...

Prescient Edge

Senior Geospatial Analyst

Bellevue, NE · On-site

$83K - $110K/yr

... web presences. Additionally, support is required for J23 map/chart requirements management ... analysis. Acceptable education shall consist of a bachelor's degree or higher in Geospatial ...

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Web Analytics Manager information

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$37.2K

$77.1K

$137.3K

How much do web analytics manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for web analytics manager in Nebraska is $77,088.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,400.00 and $90,100.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
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Web Analytics Manager jobs near you
Digital Marketing Strategist

Digital Marketing Strategist

University of Nebraska

Kearney, NE • On-site

Part-time

Medical, Retirement

Re-posted 11 days ago

University Of Nebraska rating

7.0

Company rating: 7.0 out of 10

Based on 72 frontline employees who took The Breakroom Quiz

389th of 553 rated colleges and universities

Job description

Digital Marketing Strategist
Job Description
Job Summary:
The Digital Marketing Strategist is responsible for making the university's digital marketing work - not just look good. The role leads and executes digital marketing and communication strategies that support recruitment, retention and student engagement, with a primary focus on online and graduate programs. Blending strategy, content development and direction, and campaign execution, the position delivers coordinated efforts across digital platforms. Working closely with campus partners and internal teams, the strategist translates priorities into clear, effective marketing and provides guidance on messaging, positioning and audience engagement.
Additional Info
Required Qualifications:
  • Bachelor's degree in marketing, communications, journalism, advertising or a related field.
  • Relevant experience in digital marketing, communications, or campaign execution gained through internships, part-time roles, or professional positions.
  • Strong understanding of integrated marketing, audience targeting and multichannel communication, with the ability to deliver clear, compelling messages across digital platforms.
  • Familiarity with CRM platforms (Salesforce or Marketing Cloud preferred) to support segmented, automated and targeted communications.
  • Knowledge of digital advertising channels and tactics, including paid social, search, display, retargeting and geotargeting, along with working familiarity with SEO and web analytics.
  • Strong writing and messaging skills, with attention to brand voice, clarity and audience engagement.
  • Experience collaborating with creative teams and working with design tools such as Adobe Creative Suite.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively.

Preferred Qualifications:
Higher education or recruitment-focused experience preferred.
About Us:
The University of Nebraska at Kearney (UNK) is a public university committed to excellence in teaching, research, and community engagement. As part of the University of Nebraska system, UNK offers a supportive, student-focused environment with the resources of a larger institution. Located in central Nebraska, UNK serves around 6,000 students and is known for its strong academics, welcoming campus culture, and dedication to student success. Join a team that values innovation, collaboration, and the power of education to transform lives.
As a University of Nebraska employee, you'll enjoy a comprehensive benefits package that includes health, retirement, and wellness programs-plus 13 paid holidays each year, generous leave options, and tuition remission.
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About University of Nebraska

Sourced by ZipRecruiter

The University of Nebraska (UN), located in Lincoln, NE, US, is a leading public research university in the education sector. With its official website at nebraska.edu, the institution was established in 1869 as the first public university in Nebraska. Over the years, it has gained esteemed recognition for contributing to multiple fields, encompassing agriculture, arts, engineering, and more. It serves a wide range of students through its various programs and services, including undergraduate, graduate, online, and professional degree programs. The university's mission underpins the core values of learning, innovation, and engagement, aiming at enabling students to pursue knowledge and develop a skillset that facilitates lifelong success. Notably, the University of Nebraska holds a remarkable legacy of being ranked in the top third of all national universities, both public and private.

Industry

Education

Company size

10,000+ Employees

Headquarters location

Lincoln, NE, US

Year founded

1892

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