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Web Analytics Manager Jobs in Kentucky (NOW HIRING)

Parallel Ag

E-Commerce Specialist

Owensboro, KY · On-site

Work closely with different teams (product management, graphics, sales) to provide updated content ... Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables ...

EnthuZiastic

Growth Hacker - Remote

Owensboro, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Frankfort, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Louisville, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Lexington, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Covington, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

Dellfor Technologies

Salesforce Architect

Louisville, KY · On-site

$60K/yr

... , Content Management, POS/Commerce, or Web Analytics preferred Familiarity with security standards such as TLS, SSL, data encryption preferred Key responsibikity Validate technical design and ...

Hub Group

Web Check In Administrator

Hebron, KY · On-site

$22/hr

... management, problem solving, documentation skills, listening, phone skills, resolving conflict, analyzing data, ability to multitask Shift: T-Sat 12p-8:30p Pay: $22/hr BEWARE OF FRAUD! Hub Group has ...

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Web Analytics Manager information

See Kentucky salary details

$33.9K

$70.2K

$125.1K

How much do web analytics manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for web analytics manager in Kentucky is $70,222.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,800.00 and $82,100.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in Kentucky? The most popular types of Web Analytics jobs in Kentucky are:
What are popular job titles related to Web Analytics Manager jobs in Kentucky? For Web Analytics Manager jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Kentucky look for? The top searched job categories for Web Analytics Manager jobs in Kentucky are:
What cities in Kentucky are hiring for Web Analytics Manager jobs? Cities in Kentucky with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Specialist, IT Digital Experience & Training

Specialist, IT Digital Experience & Training

Northern Kentucky University

Highland Heights, KY • On-site

Full-time

Posted 19 days ago

Northern Kentucky University rating

7.5

Company rating: 7.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

306th of 611 rated colleges and universities

Job description

Position Title:
Specialist, IT Digital Experience & Training
Position Type:
Regular
About the Role:
The duties in this position focus on web content and editorial responsibilities for the IT departmental website, chatbot administration and management, development and maintenance of various technical training materials, provide ADA compliance support, provide assistance and end user support for forms, surveys, and support administrative operations with reports, governance, compliance, and quality control.
Primary Responsibilities
Manage the NKU IT website, its content, knowledge base articles, chatbots, and associated digital presence to create, review, and publish/update content ensuring accuracy, consistency, tone, relevancy, and quality. Evaluate and adopt new digital content and communications tools and methods as necessary.
Work with NKU IT Leadership and Marketing and Communications teams to support and ensure alignment to CMS, SEO, content management, and other best practices or institutional practices/initiatives.
Identify training needs and develop/manage various training and technical support materials (ex. videos, presentations, documents, web pages etc.) for faculty and staff in order to provide reference and instructions for applications, processes, or other technical subjects.
Perform support and governance tasks for content management, communications, training, and user support including but not limited to report writing and delivery, work ticket management, user communications, and evaluation and recommendation for continuous improvement of user digital experience.
Provide help, guidance, and support for relevant end-user ADA compliance requirements, chatbots, and forms/surveys.
Qualifications
Bachelor's degree in Web Editing, Digital Communications, English, (Technical) Communications, Journalism, or a related field.
  • Experience with HTML/CSS, Content Management Systems (CMS) and basic graphic design software like Photoshop.
  • Strong writing, proofreading, and editing skills with high attention to detail.
  • Strong speaking and presentation skills
  • Knowledge of SEO best practices and web analytics (Google Analytics).
  • Ability to plan, create, and manage digital content, including multimedia, for better user experience.
  • Understanding of ADA compliance requirements (currently WCAG 2.1 Level AA) and appropriate application.
  • Ability to translate complex technical concepts into simple, engaging tutorials or guides.
  • Proficiency with standard office tools like Microsoft Word, Excel, PowerPoint.
  • Demonstrable experience in creating effective video tutorials, screenshots, training materials and/or interactive guides.
  • Knowledge of version control methods and documentation standards.
  • Ability to self-manage tasks and schedules to meet deadlines and requirements for operations and projects

Required Documents
Resume
Cover Letter/Letter of Application
Optional Documents
Letter of Recommendation
References
Portfolio of Professional Work
Posted Salary:
Work Environment & Physical Demands:

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