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Web Analytics Manager Jobs in Kentucky (NOW HIRING)

Acxiom

Expert Integration Architect

Frankfort, KY · On-site

$61.50 - $79.25/hr

Previous vendor/agency management experience * Ability to influence others and execute in a collaborative and customer-centric manner What Will Set You Apart: * Consultative approach to web analytics ...

Parallel Ag

E-Commerce Specialist

Owensboro, KY · On-site

Work closely with different teams (product management, graphics, sales) to provide updated content ... Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables ...

EnthuZiastic

Growth Hacker - Remote

Lexington, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Owensboro, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Covington, KY · Remote

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Frankfort, KY · Remote

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Lexington, KY · Remote

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Owensboro, KY · Remote

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Bowling Green, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Louisville, KY · Remote

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

EnthuZiastic

Growth Hacker - Remote

Louisville, KY · On-site

Budget Management: * Manage and allocate budgets effectively across various growth channels ... Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data ...

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Showing results 1-20

All JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Kentucky

Web Analytics Manager information

See Kentucky salary details

$33.9K

$70.2K

$125.1K

How much do web analytics manager jobs pay per year?

As of Jul 2, 2026, the average yearly pay for web analytics manager in Kentucky is $70,222.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,800.00 and $82,100.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in Kentucky? The most popular types of Web Analytics jobs in Kentucky are:
What are popular job titles related to Web Analytics Manager jobs in Kentucky? For Web Analytics Manager jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Kentucky look for? The top searched job categories for Web Analytics Manager jobs in Kentucky are:
What cities in Kentucky are hiring for Web Analytics Manager jobs? Cities in Kentucky with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you

Marketing Coordinator

Merridian LLC

Louisville, KY

$50K - $75K/yr

Full-time

PTO

Posted 5 days ago

Job description

Benefits/Perks
  • Competitive Compensation
  • Paid Time Off
  • Career Growth Opportunities
Job Summary
We are seeking a skilled Marketing Coordinator to join our team. In this role, you will support the department’s marketing efforts, ensuring they are implemented successfully and in a timely manner. Your responsibilities will include conducting targeted market research, tracing online activities, researching and analyzing competitors, and creating marketing campaigns. The ideal candidate has excellent communication skills and a passion for creating successful advertising strategies. 

Responsibilities 
  • Research the purchasing habits and behaviors of our target market
  • Create and implement marketing campaigns
  • Track and report on online marketing activities
  • Identify, research, and report on competitors
  • Collect and analyze sales data, prepare reports, and present to management
Qualifications
  • Bachelor’s degree in marketing or a related field is preferred
  • Previous experience as a Marketing Coordinator or similar position
  • Understanding of digital marketing tools and research methods
  • Knowledge of search engine optimization techniques
  • Skilled in Microsoft Office, Google AdWords, and web analytics
  • Familiarity with Content Management Software