... web analytics, and internal data sources • Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps • Ensure data quality and integrity ...
... web analytics, and internal data sources • Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps • Ensure data quality and integrity ...
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively. * Hands-on experience with content management systems ...
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively. * Hands-on experience with content management systems ...
Web Analyst
Denver, CO · On-site
$45 - $48/hr
Job Summary Our client is seeking a Web Analyst to join their team. The primary responsibilities ... Manage PB Admin tasks. * Utilize Charge Router effectively. Qualifications * Certification as PB ...
Web Analyst
Denver, CO · On-site
$45 - $48/hr
Job Summary Our client is seeking a Web Analyst to join their team. The primary responsibilities ... Manage PB Admin tasks. * Utilize Charge Router effectively. Qualifications * Certification as PB ...
Web Optimization Manager
Denver, CO · On-site
$103K - $121K/yr
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively. * Hands-on experience with content management systems ...
Web Optimization Manager
Denver, CO · On-site
$103K - $121K/yr
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively. * Hands-on experience with content management systems ...
Analytics Supervisor
Denver, CO · On-site
Strong web analytics background (GA4 and/or Adobe Analytics), including event-based measurement ... CDP and tag management platforms (Tealium iQ/AudienceStream, Segment, mParticle) and/or server-side ...
Analytics Supervisor
Denver, CO · On-site
Strong web analytics background (GA4 and/or Adobe Analytics), including event-based measurement ... CDP and tag management platforms (Tealium iQ/AudienceStream, Segment, mParticle) and/or server-side ...
As a Portfolio Analytics and Strategy Specialist - Power Apps within PNC's Risk Operations and ... Manages engagements with internal and external information suppliers ensuring solution is fit for ...
As a Portfolio Analytics and Strategy Specialist - Power Apps within PNC's Risk Operations and ... Manages engagements with internal and external information suppliers ensuring solution is fit for ...
Senior Marketing Engineer (Web & Growth)
Denver, CO · On-site +1
$125K - $155K/yr
Build and own our web analytics and tag management infrastructure . Implement Segment events, conversion pixels, and ad partner tags, and maintain the GTM foundation to add tracking and measurement ...
Senior Marketing Engineer (Web & Growth)
Denver, CO · On-site +1
$125K - $155K/yr
Build and own our web analytics and tag management infrastructure . Implement Segment events, conversion pixels, and ad partner tags, and maintain the GTM foundation to add tracking and measurement ...
Web Developer
Centennial, CO · On-site
Using scripting or authoring languages, management tools, content creation tools, applications and ... Determining user needs by analyzing technical requirements. Web Developer Requirements: * Bachelor ...
Web Developer
Centennial, CO · On-site
Using scripting or authoring languages, management tools, content creation tools, applications and ... Determining user needs by analyzing technical requirements. Web Developer Requirements: * Bachelor ...
Key Management Specialist
Aurora, CO · On-site
SIMILAR CAREER TITLES Cryptographic Key Manager, Encryption Specialist, Data Protection Analyst, Information Security Specialist, Cybersecurity Analyst, Cryptography Engineer, Security Operations ...
Key Management Specialist
Aurora, CO · On-site
SIMILAR CAREER TITLES Cryptographic Key Manager, Encryption Specialist, Data Protection Analyst, Information Security Specialist, Cybersecurity Analyst, Cryptography Engineer, Security Operations ...
Associate Director of Digital Marketing (Remote US)
Englewood, CO · On-site
$95K - $110K/yr
Serve as primary internal point of contact for all of IWI's digital agency partners (HubSpot, paid media, web, analytics). * Manage agency backlogs and project workflows in ClickUp; triage incoming ...
Quick apply
Associate Director of Digital Marketing (Remote US)
Englewood, CO · On-site
$95K - $110K/yr
Serve as primary internal point of contact for all of IWI's digital agency partners (HubSpot, paid media, web, analytics). * Manage agency backlogs and project workflows in ClickUp; triage incoming ...
Manager, Applied Intelligence
Denver, CO · Hybrid
$88K - $129K/yr
As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...
Manager, Applied Intelligence
Denver, CO · Hybrid
$88K - $129K/yr
As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...
Paid Search Supervisor
Denver, CO · On-site
$85K - $95K/yr
Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities We Need a Person With:
Paid Search Supervisor
Denver, CO · On-site
$85K - $95K/yr
Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities We Need a Person With:
Sr Director, Marketing Technology & Analytics
Denver, CO · On-site
$129K - $205K/yr
Establish and own Davita's marketing analytics and measurement strategy across web, paid media, CRM, and lifecycle channels * Lead implementation and governance of tagging, analytics, data collection ...
Sr Director, Marketing Technology & Analytics
Denver, CO · On-site
$129K - $205K/yr
Establish and own Davita's marketing analytics and measurement strategy across web, paid media, CRM, and lifecycle channels * Lead implementation and governance of tagging, analytics, data collection ...
Manager, Applied Intelligence
Denver, CO · On-site
$88K - $129K/yr
As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...
Manager, Applied Intelligence
Denver, CO · On-site
$88K - $129K/yr
As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...
Perform design and analysis for deliverables and may lead larger team design sessions. May provide ... Manage a team of local or outsourced web developer to develop and implement company eBusiness ...
Perform design and analysis for deliverables and may lead larger team design sessions. May provide ... Manage a team of local or outsourced web developer to develop and implement company eBusiness ...
Perform design and analysis for deliverables and may lead larger team design sessions. May provide ... Manage a team of local or outsourced web developer to develop and implement company eBusiness ...
Perform design and analysis for deliverables and may lead larger team design sessions. May provide ... Manage a team of local or outsourced web developer to develop and implement company eBusiness ...
Web and Digital Designer
Louisville, CO · On-site +1
$82K - $100K/yr
Experience building and managing web content on Wordpress * Understanding of UX principles and ... Google Analytics, Search Console, or SEO tools At CableLabs You'll Enjoy Comprehensive Compensation ...
Web and Digital Designer
Louisville, CO · On-site +1
$82K - $100K/yr
Experience building and managing web content on Wordpress * Understanding of UX principles and ... Google Analytics, Search Console, or SEO tools At CableLabs You'll Enjoy Comprehensive Compensation ...
Web and Digital Designer
Louisville, CO · On-site +1
$82K - $100K/yr
Experience building and managing web content on Wordpress * Understanding of UX principles and ... Google Analytics, Search Console, or SEO tools At CableLabs You'll Enjoy Comprehensive Compensation ...
Web and Digital Designer
Louisville, CO · On-site +1
$82K - $100K/yr
Experience building and managing web content on Wordpress * Understanding of UX principles and ... Google Analytics, Search Console, or SEO tools At CableLabs You'll Enjoy Comprehensive Compensation ...
Website & Analytics Senior Manager
Denver, CO · On-site
$65K/yr
We are seeking a Website & Analytics Senior Manager to oversee the day-to-day management ... Web & UX Expertise: Advanced WordPress CMS skills with strong experience in UX design, HTML/CSS ...
Website & Analytics Senior Manager
Denver, CO · On-site
$65K/yr
We are seeking a Website & Analytics Senior Manager to oversee the day-to-day management ... Web & UX Expertise: Advanced WordPress CMS skills with strong experience in UX design, HTML/CSS ...
Application Developer - Web
Aurora, CO · On-site
$48.56 - $72.84/hr
UCHlth Application Web Develop Work Schedule: Full Time, 80.00 hours per pay period (2 weeks) Shift ... Able to work with other developers, systems analysts, architects, management, and business owners
Application Developer - Web
Aurora, CO · On-site
$48.56 - $72.84/hr
UCHlth Application Web Develop Work Schedule: Full Time, 80.00 hours per pay period (2 weeks) Shift ... Able to work with other developers, systems analysts, architects, management, and business owners
Web Analytics Manager information
See Colorado salary details
$41K - $51K
13% of jobs
$58.3K is the 25th percentile. Wages below this are outliers.
$51K - $61.1K
17% of jobs
$61.1K - $71.1K
10% of jobs
The median wage is $77.8K / yr.
$71.1K - $81.2K
16% of jobs
$81.2K - $91.2K
17% of jobs
$94K is the 75th percentile. Wages above this are outliers.
$91.2K - $101.2K
10% of jobs
$101.2K - $111.3K
5% of jobs
$111.3K - $121.3K
3% of jobs
$121.3K - $131.3K
1% of jobs
$131.3K - $141.4K
3% of jobs
$141.4K - $151.4K
5% of jobs
$41K
$85K
$151.4K
How much do web analytics manager jobs pay per year?
What does a Web Analytics Manager do?
What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?
What is the difference between Web Analytics Manager vs Data Analyst?
| Aspect | Web Analytics Manager | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe Analytics | Bachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL |
| Work Environment | Oversees analytics teams, collaborates with marketing and IT departments, manages analytics tools | Analyzes data sets, creates reports, supports decision-making across departments |
| Employer & Industry Usage | Common in digital marketing, e-commerce, media companies | Used across finance, healthcare, retail, and tech industries |
The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.
What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

Job description
Gong is an innovative company that harnesses AI to transform revenue teams. As a Senior Marketing Analytics Manager, you will own the marketing analytics infrastructure and deliver actionable insights to drive pipeline growth and optimize marketing spend.
Responsibilities:
• Build & Maintain Marketing Analytics Infrastructure Own the marketing analytics stack—build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI
• Write and optimize queries to extract, transform, and model marketing data across CRM, marketing automation, web analytics, and internal data sources
• Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps
• Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks
• Deliver Actionable Analysis & Insights Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution
• Build cohort analyses, regression models, or predictive models to identify what drives conversion and retention across marketing-sourced pipeline
• Create weekly and monthly performance reports for marketing leadership, including executive-ready summaries with clear takeaways
• Proactively surface trends, anomalies, and opportunities—don’t wait to be asked
• Support Planning & Performance Management Partner with Finance and Marketing leadership on budget planning, forecast models, and investment scenario analysis
• Help translate business goals into measurable marketing targets and OKRs
• Track progress against targets and flag risks or opportunities in real-time
• Collaborate Across Teams Work closely with RevOps on CRM data, lead routing logic, and attribution alignment
• Partner with Demand Gen and Growth teams to design measurement frameworks for campaigns and experiments
• Support Product Marketing with competitive analysis, win/loss data, and market segmentation insights
Qualifications:
Required:
• 8+ years in marketing analytics, growth analytics, or a related quantitative role, preferably in B2B SaaS
• SQL proficiency and comfort working with data directly
• Experience with BI/visualization tools such as Tableau, Looker, Power BI, or Hex
• Working knowledge of Salesforce, Marketo or HubSpot, and modern data stacks (Snowflake, dbt, etc.)
• Experience with attribution modeling, funnel analytics, and campaign measurement
• Familiarity with GA4, web analytics, and digital marketing data
• Proven ability to communicate analytical findings to non-technical stakeholders
Preferred:
• Experience supporting marketing planning cycles including budgeting, forecasting, and OKR setting is a plus
Company:
Gong is a technology company that offers a revenue intelligence platform using AI to analyze customer interactions. Founded in 2015, the company is headquartered in San Francisco, USA, with a team of 1001-5000 employees. The company is currently Late Stage.