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Web Analyst Google Analytics Jobs (NOW HIRING)

Techvilla Solutions

Analyze website and eCommerce performance using Adobe Analytics or Google Analytics. * Develop and ... Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...

Techvilla Solutions

Analyze website and eCommerce performance using Adobe Analytics or Google Analytics. * Develop and ... Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...

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Web Analyst Google Analytics information

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$64K

$84.3K

$94K

How much do web analyst google analytics jobs pay per year?

As of Aug 23, 2026, the average yearly pay for web analyst google analytics in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a web analyst specializing in Google Analytics do?

A Web Analyst specializing in Google Analytics is responsible for collecting, analyzing, and interpreting data from websites to help businesses understand user behavior and improve their online presence. They set up and manage Google Analytics accounts, create reports, and provide insights that inform marketing strategies and website optimizations. Their work helps organizations make data-driven decisions to increase traffic, engagement, and conversions.

How does a web analyst specializing in Google Analytics typically collaborate with marketing and development teams?

A Web Analyst focused on Google Analytics frequently works alongside marketing teams to translate data insights into actionable campaign improvements, such as optimizing landing pages or user flows. They also partner with developers to ensure proper tracking implementation, troubleshoot data discrepancies, and deploy new analytics features. Regular meetings and collaborative dashboards help keep all teams aligned on performance goals and reporting accuracy, making communication and cross-functional cooperation key parts of the role.

What are the key skills and qualifications needed to thrive as a web analyst specializing in Google Analytics, and why are they important?

To thrive as a Web Analyst specializing in Google Analytics, you need strong analytical skills, proficiency in web analytics, and a relevant degree in marketing, statistics, or a related field. Expertise in Google Analytics, Google Tag Manager, and data visualization tools, along with GA certification, is typically required. Attention to detail, problem-solving abilities, and effective communication are vital soft skills for interpreting data and presenting actionable insights. These skills are crucial for accurately measuring site performance, optimizing digital strategies, and driving business growth through data-driven decisions.

What is the difference between Web Analyst Google Analytics vs Data Analyst?

AspectWeb Analyst Google AnalyticsData Analyst
Primary FocusWebsite performance, user behavior, and digital marketing metricsBroader data analysis across various business functions
Tools & CertificationsGoogle Analytics, Google Data Studio, Google Tag ManagerExcel, SQL, Tableau, Power BI, often with certifications in data analysis
Work EnvironmentDigital marketing teams, e-commerce, advertising agenciesBusiness intelligence, finance, operations, across departments

Web Analysts specializing in Google Analytics focus on website-specific metrics and digital marketing insights, often using Google tools and working within marketing teams. Data Analysts have a broader scope, analyzing data across various departments with diverse tools. Both roles require analytical skills, but their focus and tools differ based on organizational needs.

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What job categories do people searching Web Analyst Google Analytics jobs look for?

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Web Analyst Google Analytics jobs near you
Infographic showing various Web Analyst Google Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 93% Full Time, 3% Part Time, and 3% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $84,342 per year, or $40.5 per hour.

ECommerce Web Analytics Analyst

Techvilla Solutions

Miramar, FL

Full-time

Posted 10 days ago

Job description

Key Responsibilities
  • Analyze website and eCommerce performance using Adobe Analytics or Google Analytics.
  • Develop and maintain dashboards, reports, and data visualizations to track key business metrics.
  • Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.
  • Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.
  • Partner with business, product, and marketing teams to provide data-driven recommendations.
  • Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.
  • Ensure data accuracy and support ongoing web analytics implementation and reporting enhancements.
  • Present insights and recommendations to stakeholders to improve customer experience and business outcomes.
Required Skills
  • 4+ years of experience in Web Analytics or Digital Analytics.
  • Hands-on experience with Adobe Analytics (preferred) or Google Analytics.
  • Strong experience creating dashboards, reports, and analytical insights.
  • Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.
  • Strong SQL skills for data analysis and reporting.
  • Excellent analytical, problem-solving, and communication skills.
Preferred Skills
  • Experience with data visualization tools such as Power BI or Tableau.
  • Knowledge of A/B testing, conversion rate optimization (CRO), and customer journey analytics.
  • Experience working in Agile environments.

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