Wayfinding Jobs in California (NOW HIRING)

GNU Group

Job Posting
Jun. 8, 2026

GNU Group, the creative division of Impec Group, is at the forefront of transforming spaces through award-winning environmental branding, architectural signage, and wayfinding strategies. For over 50 years, we've helped architects, developers, healthcare systems, and corporate clients create intuitive, human-centered environments that elevate user experiences — from major tech campuses to leading healthcare facilities across the Bay Area and beyond.

We're seeking a Director of Business Development & Marketing to drive the next chapter of our growth. In this high-impact hybrid role, you'll blend strategic sales execution with high-level marketing strategy: identifying and closing exciting new opportunities in the A/E/C, corporate, healthcare, and institutional sectors, while partnering with our part-time Marketing Manager to shape positioning, thought leadership, and lead-generation initiatives that fuel our pipeline.

If you're a seasoned A/E/C professional who thrives on building relationships, crafting compelling pursuits, and elevating a respected design brand, this is your opportunity to make a visible impact in a collaborative, creative environment.

Bachelor’s degree preferred (marketing, business, architecture, or related field a plus).

Minimum 4+ years of successful experience in new business development/sales, ideally with marketing strategy or A/E/C marketing coordination experience. Experience in consultative B2B sales models is preferred but not required.

Proven track record in consultative B2B sales and/or developing marketing strategies that drive lead generation and revenue.

Experience or strong interest in experiential design, environmental graphics, signage, wayfinding, architecture, or commercial real estate is highly valued.

Demonstrated ability to engage C-level decision-makers and build long-term relationships.

Proficiency with CRM systems (HubSpot preferred), Microsoft Office suite, and tools like ZoomInfo.

Strong communication, strategic thinking, problem-solving, and relationship-building skills.

Positive, goal-oriented mindset with a commitment to integrity, collaboration, and industry knowledge (A/E/C, healthcare, tech/corporate sectors).

Ability to thrive in a dynamic environment, balancing sales execution with high-level strategy.

Proactively research, qualify, and cultivate new leads through market intelligence, networking, referrals, and targeted outreach.

Lead high-level conversations with decision-makers (owners, architects, developers, facility managers) to uncover opportunities in environmental graphics, wayfinding, signage, and branded environments.

Develop and manage a robust sales pipeline, collaborate on proposals/RFPs, and close deals to meet or exceed revenue targets.

Partner with the part-time Marketing Manager to create and refine high-level marketing strategies, including market positioning, content strategy, digital presence, thought leadership, and campaign frameworks tailored to A/E/C trends and client pain points.

Represent GNU Group at industry events, client meetings, and networking functions to build relationships and elevate brand visibility.

Conduct ongoing market research, competitive intelligence, and trend analysis to inform both sales pursuits and marketing strategies.

Maintain CRM (HubSpot) with accurate activities, prospects, and client data; track marketing-influenced leads and ROI.

Uncover client needs and work with internal teams to deliver compelling, tailored presentations and proposals.

Strengthen relationships with strategic accounts, industry associations (SMPS, etc.), and partners.

Support and contribute to proposal development, pursuit strategies, and interview preparation in alignment with marketing plans.

Partner with internal teams for smooth hand-offs, client satisfaction, and continuous improvement of sales/marketing processes.

Consistently meet monthly/quarterly sales quotas while contributing to marketing strategy effectiveness and overall business growth.

Works with the principal team to screen or pre-qualify client or project leads from market research, referrals, contacts, cold calls, and other sources to establish new client relationships and to ascertain project opportunities, interest/appropriateness, and requirements of follow-up calls.

Demonstrate a “how can we” mindset to overcome challenges creatively and collaboratively.

The role offers a compensation range of $125,000–$135,000 along with commission and bonus incentives.

GNU Group

3478 Buskirk Ave., Suite 265

Pleasant Hill, CA 94523