ZipRecruiter

Log In

1

Wayfinding Jobs in California (NOW HIRING)

Pacific Pros

Construction Logistics Specialist II

CA · On-site

$60 - $63/hr

Wayfinding specialist with multiple years of airport experience, skilled in creating, implementing, and overseeing temporary wayfinding strategies that support pedestrian flow and user experience.

Volanno

Program Manager

San Jose, CA · On-site

Lead Signage & Wayfinding Planning - apply the SJRRC Signage and Wayfinding Manual to all 10 stations. Produce existing-conditions assessment, technical standards, placement guidelines, and order-of ...

Volanno

Program Manager

San Jose, CA

Lead Signage & Wayfinding Planning - apply the SJRRC Signage and Wayfinding Manual to all 10 stations. Produce existing-conditions assessment, technical standards, placement guidelines, and order-of ...

City of Hope

Lobby Ambassador - Part time, Weekends

Duarte, CA · On-site

$14.75 - $18.25/hr

The Lobby Ambassador provides wayfinding and transportation services by greeting patients/families who are arriving on the Duarte Campus. In addition, Lobby Ambassadors use an electric vehicle or ...

next page

Showing results 1-20

All JobsWayfinding JobsWayfinding Jobs in California

Wayfinding information

See California salary details

$14

$20

$28

How much do wayfinding jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for wayfinding in California is $20.12, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $19.90 per hour, depending on experience, location, and employer.

What are the main challenges faced by professionals working in wayfinding design?

One of the main challenges in Wayfinding design is creating signage and navigation systems that are intuitive and accessible to a diverse range of users, including those with disabilities or limited language proficiency. Wayfinding professionals often need to balance functional clarity with aesthetic considerations while adhering to branding or regulatory requirements. Collaboration with architects, facility managers, and other stakeholders is common to ensure cohesive integration with the built environment. Navigating project constraints such as budget, space limitations, and evolving client needs also requires adaptability and creative problem-solving.

What are the key skills and qualifications needed to thrive in wayfinding, and why are they important?

To thrive in a Wayfinding role, you need a solid background in design, spatial planning, and user experience, often supported by a degree in graphic design, architecture, or a related field. Familiarity with design software such as Adobe Creative Suite, CAD tools, and wayfinding system guidelines is typically required. Strong communication, problem-solving, and project management skills help professionals stand out in creating effective navigational solutions. These skills are essential to ensure clear, accessible, and user-friendly environments for the public or clients.

What is a wayfinding?

A Wayfinding job involves designing and implementing systems that help people navigate spaces efficiently and intuitively. This can include creating signage, maps, digital guides, and environmental cues for places like hospitals, airports, malls, and cities. Wayfinding professionals work in graphic design, urban planning, and architecture to enhance user experience and accessibility. Their goal is to reduce confusion, improve traffic flow, and ensure seamless movement through complex environments.

What is a wayfinding specialist?

A wayfinding specialist designs and implements signage, maps, and visual cues to help people navigate complex environments such as hospitals, airports, or campuses. They often collaborate with architects and use tools like CAD software to create effective directional systems, ensuring clear and accessible navigation for users.
What are popular job titles related to Wayfinding jobs in California? For Wayfinding jobs in California, the most frequently searched job titles are:
What job categories do people searching Wayfinding jobs in California look for? The top searched job categories for Wayfinding jobs in California are:
What cities in California are hiring for Wayfinding jobs? Cities in California with the most Wayfinding job openings:
Wayfinding jobs near you
Infographic showing various Wayfinding job openings in California as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 100% In-person job distribution, with an average salary of $41,860 per year, or $20.1 per hour.

Director, Product Management - Wayfinding

Gap, Inc.

San Francisco, CA • On-site

$274K - $287K/yr

Full-time

Re-posted 14 days ago

Gap rating

6.7

Company rating: 6.7 out of 10

Based on 276 frontline employees who took The Breakroom Quiz

30th of 104 rated fashion retailers

Job description

About the Role
The Director, Product Management - Wayfinding is a senior Product Lead within the Discover Value Stream responsible for defining and advancing the enterprise navigation and browse strategy across brands and digital channels.
This leader owns the performance and long term evolution of navigation frameworks, taxonomy systems, PLP architecture, curated and algorithmic discovery surfaces, filter and facet strategy, and homepage to browse transitions. The role requires translating enterprise OKRs into measurable capability plans, aligning cross functional teams around customer problems, and ensuring that wayfinding capabilities consistently improve engagement, conversion, and brand coherence.
The Director operates as the accountable owner for capability performance, not just roadmap delivery, and is expected to drive strategic clarity, prioritization discipline, and measurable outcomes across site and app experiences.What You'll Do
  • Define the multi year strategy for navigation and browse capabilities, including taxonomy governance, cross channel discovery alignment, and performance optimization.
  • Establish clear capability KPIs such as browse conversion, navigation engagement depth, filter interaction rate, and curated shop adoption, and ensure these metrics guide prioritization decisions.
  • Lead and develop Product Managers within the Wayfinding domain, setting expectations for G0 and G1 rigor, roadmap sequencing, and measurable impact.
  • Drive alignment across Value Streams including Choose, Lifecycle, Purchase, and Content Supply Chain to ensure navigation capabilities support enterprise initiatives and brand priorities.
  • Represent Wayfinding strategy and performance in executive forums, clearly articulating tradeoffs, risks, and required investments.
Who You Are
  • 8 + years of product management experience in digital commerce or discovery platforms with demonstrated ownership of complex capability domains.
  • Experience leading product teams and influencing cross functional partners across Engineering, UX, SEO, and Brand stakeholders.
  • Strong command of information architecture, taxonomy systems, and data informed prioritization.
  • Proven ability to connect strategy to measurable business outcomes and hold teams accountable to performance.

What Gap employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply