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Wayfinding Jobs in California (NOW HIRING)

Wayfinding specialist with multiple years of airport experience, skilled in creating, implementing, and overseeing temporary wayfinding strategies that support pedestrian flow and user experience.

Lead Signage & Wayfinding Planning - apply the SJRRC Signage and Wayfinding Manual to all 10 stations. Produce existing-conditions assessment, technical standards, placement guidelines, and order-of ...

Lead Signage & Wayfinding Planning - apply the SJRRC Signage and Wayfinding Manual to all 10 stations. Produce existing-conditions assessment, technical standards, placement guidelines, and order-of ...

Lobby Ambassador - Part time, Weekends

Duarte, CA · On-site

$14.75 - $18.25/hr

The Lobby Ambassador provides wayfinding and transportation services by greeting patients/families who are arriving on the Duarte Campus. In addition, Lobby Ambassadors use an electric vehicle or ...

Sign Designer

Anaheim, CA · On-site

$25 - $35/hr

At Sunset Signs, we believe architectural signage is more than just wayfinding -- it's an opportunity to tell a story, build identity, and create lasting impressions. Our passion lies in serving both ...

Sign Designer

Anaheim, CA · On-site

$25 - $35/hr

At Sunset Signs, we believe architectural signage is more than just wayfinding - it's an opportunity to tell a story, build identity, and create lasting impressions. Our passion lies in serving both ...

Usher

Anaheim, CA · On-site

$21/hr

Monitor assigned areas and proactively support guest needs by providing wayfinding assistance, answering questions, maintaining a visible presence, and reporting concerns to the Guest Services ...

Usher

Anaheim, CA · On-site

$21/hr

Monitor assigned areas and proactively support guest needs by providing wayfinding assistance, answering questions, maintaining a visible presence, and reporting concerns to the Guest Services ...

Planner/Designer - Onsite

Los Angeles, CA · On-site

$78K - $121K/yr

Interacts and collaborates with end users, EIS, FM, Epi, EVS, Art Council, Signage/Wayfinding, Clinical Engineering and entire project team to ensure cohesive design. * Adheres to the overall design ...

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Wayfinding information

See California salary details

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How much do wayfinding jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for wayfinding in California is $20.12, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $19.90 per hour, depending on experience, location, and employer.

What is a wayfinding?

A Wayfinding job involves designing and implementing systems that help people navigate spaces efficiently and intuitively. This can include creating signage, maps, digital guides, and environmental cues for places like hospitals, airports, malls, and cities. Wayfinding professionals work in graphic design, urban planning, and architecture to enhance user experience and accessibility. Their goal is to reduce confusion, improve traffic flow, and ensure seamless movement through complex environments.

What are the key skills and qualifications needed to thrive in wayfinding, and why are they important?

To thrive in a Wayfinding role, you need a solid background in design, spatial planning, and user experience, often supported by a degree in graphic design, architecture, or a related field. Familiarity with design software such as Adobe Creative Suite, CAD tools, and wayfinding system guidelines is typically required. Strong communication, problem-solving, and project management skills help professionals stand out in creating effective navigational solutions. These skills are essential to ensure clear, accessible, and user-friendly environments for the public or clients.

What are the main challenges faced by professionals working in wayfinding design?

One of the main challenges in Wayfinding design is creating signage and navigation systems that are intuitive and accessible to a diverse range of users, including those with disabilities or limited language proficiency. Wayfinding professionals often need to balance functional clarity with aesthetic considerations while adhering to branding or regulatory requirements. Collaboration with architects, facility managers, and other stakeholders is common to ensure cohesive integration with the built environment. Navigating project constraints such as budget, space limitations, and evolving client needs also requires adaptability and creative problem-solving.

What is a wayfinding specialist?

A wayfinding specialist designs and implements signage, maps, and visual cues to help people navigate complex environments such as buildings, campuses, or public spaces. They often collaborate with architects and urban planners and may use tools like CAD software to create effective signage systems.

What are popular job titles related to Wayfinding jobs in California?

For Wayfinding jobs in California, the most frequently searched job titles are:

What job categories do people searching Wayfinding jobs in California look for?

The top searched job categories for Wayfinding jobs in California are:

What cities in California are hiring for Wayfinding jobs?

Cities in California with the most Wayfinding job openings:

Infographic showing various Wayfinding job openings in California as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 100% In-person job distribution, with an average salary of $41,860 per year, or $20.1 per hour.

Principal - Architectural Signage, Wayfinding & Branded Environments

Impec Group

Pleasant Hill, CA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago


Job description

The Principal plays a key role in growing new business and managing projects from start to finish, ensuring project budgets and schedules are met, and collaborating with clients, team members, and vendors to deliver exceptional results. You'll be responsible for leading the strategic direction for and development of wayfinding solutions, architectural signage and branded environments. The ideal candidate will have a strong background in experiential design, and a proven track record sales and leading high-performing teams

Compensation: $125K-$170K (Depending on Experience) with bonus.

Key Responsibilities

  • New Business: Responsible for $1.5MM in annual sales. Responsible for focused Go/No Go decisions based on our ability to win, deliver project excellence to the client while generating the profit assumptions established with our initial work plans. Identify and develop qualification and bid proposals, lead client presentations and interviews. Identify markets or strategic pursuits that have the potential to be game changers because it opens a new or expanding market.
  • Thought Leadership:  Provide ongoing thought leadership in one of more key markets that we work in. Develop thought leadership content on an ongoing basis for marketing and business development. Share knowledge and lead training sessions for staff development.
  • Wayfinding Strategy & Planning: Develop comprehensive wayfinding strategies and designing user-friendly wayfinding sign programs. Conduct wayfinding assessments, research user group behavior and concerns, identify circulation patterns, organize destinations, establish hierarchy of information, determine wayfinding language, and meet with stakeholders. Identify functional and aesthetic factors that define design criteria, set operational and compliance parameters and provide fabrication and installation scenarios and budgets.
  • Project Planning and Execution: Review and approve the work plan during the proposal phase and upon contract execution including: Scope & approach, milestones and resourcing schedule, budget, and establishing primary responsibilities for client and team communication, change management, financials - (Billing, collections and budget), and project closeout - lessons learned. 
  • Project Team Communication and Management   Responsible to mentor, grow and engage with the team in furtherance of their professional development.  Foster positive project team collaboration and a team culture where creative ideas are encouraged and implemented as appropriate. Communicate with clarity and purpose. Lead by example.
  • Financial Management:  Maintain a positive financial position for GNU Group and projects; constantly understanding and resolving material variances. Accountable for delivering projects at or above our work plan estimates. 

Requirements

  • Bachelor's degree or equivalent experience
  • 10 years' experience in wayfinding, environmental branding, and architectural signage
  • Proven thought leadership on one or more key markets
  • Experience in consultative B2B sales models is preferred but not required
  • Strong consultative selling skills, with the ability to uncover both spoken and unspoken client needs.
  • Strong sense of design and good concepting skills
  • Organized, with excellent problem solving, time management and risk management skills
  • Proactive, flexible, team player with the confidence and integrity to earn client and internal team trust quickly.
  • Excellent presentation, verbal, written and leadership skills
  • Ability to plan, document and execute project plans, including scope definition, timelines and budgets.
  • Proficiency with CRM systems (HubSpot), Microsoft Office, Excel, Word, PowerPoint, ZoomInfo

About GNU Group:

The GNU Group (www.gnugroup.com) - a division of Impec Group-has a 50-year-plus history of elevating the experience of people and places through experiential design. Our multi-discipline studio employs a creative staff of professionals who provide planning, design and turnkey management for branding, environmental graphics, architectural signage, and wayfinding strategy. Our areas of project expertise span the healthcare, retail, corporate, hospitality and mixed-use sectors.

About Impec Group:

Since its founding in 1991, Impec Group's mission is to elevate the experience of people and places through integrated facilities management. Impec Group started servicing the critical needs of the cleanrooms and electronic assemblies in the hi-tech and life science sectors in Silicon Valley. Since then, our services have expanded to operations & maintenance, IFM, program management, move management, staffing, environmental branding and operations, and site services with the capability to deliver end-to-end solutions-nationally and globally.

Benefits

  • Choice of select medical plans
  • Dental Plan
  • Vision Plan
  • Paid time off
  • Bereavement Leave
  • IRA
  • Life Insurance