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Looking for Web Content and SEO Specialist to support with the maintenance, optimization, and quality control of web and educational content across digital properties. In this six-month contractor role, you will support search engine optimization initiatives by monitoring and resolving technical content issues, including identifying and addressing 404 errors, implementing redirects, auditing and enhancing internal linking opportunities, and helping modernize legacy content through the adoption of newer web components and features. The ideal candidate has a strong attention to detail, an understanding of SEO best practices, experience working within content management systems, and the ability to collaborate with content creators and digital teams to ensure a high-quality, user-friendly web experience. 

Responsibilities

·         Support the financial education team in updating and validating older web articles with newer components. 

·         Assist in remapping article content to an updated tagging system. 

·         Identify and implement internal linking to strengthen SEO signals and improve discoverability of article content. 

·         Embed syndicated promotion content boxes across similarly themed articles. 

·         Monitor quality control and site health signals (e.g., broken link reports) and publish solutions (e.g., URL redirects). 

·         Review recently published content to ensure adherence to search and usability best practices (e.g., proper metadata, semantic markup, anchor text, indexability, alt text, etc.) 

·         Contribute to monthly SEO and AI search performance research and content recommendations. 

·         Adhere to standards for brand tone and voice, Marketing style guides, regulatory guidelines, content architecture, digital asset management and defined success metrics, as aligned with the Web & Content team’s overall strategy and considering the needs and experience of the user first. 

·         Evaluate, test, edit and optimize digital experiences. 

·         Support ongoing content governance, optimization and site health initiatives as assigned.

Qualifications 

·         Advanced experience with editing and publishing web content in a content management system (CMS) required. 

·         Advanced experience with Adobe Experience Cloud (AEC), especially Adobe Experience Manager (AEM)

·         Advanced understanding of HTML, CSS, and basic web markup languages. 

·         Advanced experience evaluating web content for search engine optimization. 

·         Working knowledge of interactive usability best practices and concepts. 

·         Working knowledge of the financial services environment and associated functions, policies, procedures, products and services. 

·         Experience in using and interpreting web analytics software (Google or Adobe Analytics). 

·         Bachelor’s Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education and experience. 

·         Advanced verbal and written communications skills 

·         Advanced organizational, planning, attention to detail and time management skills 

·         Knowledge of the financial services environment (products and services) 

·         Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables 

·         Working knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools 

·         Experience managing multiple priorities independently and/or in a team environment to achieve goals 

·         Experience in content delivery, site governance and content management for high traffic websites 

·         Skill navigating multiple screens and PC applications and adapting to new technologies 

·         Effective skill building effective relationships through rapport, trust, diplomacy and tact 

·         JavaScript 

·         Experience working in a demanding, fast paced, creative environment similar to an advertising agency