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Visual Merchandising Director Jobs in Rochester, NY

... directed. Customer Experience * Supports Most Amazing Personal Service (MAPS) principles and ... Exposure to visual merchandising and product placement techniques desired * Communicate with ...

... directed. Customer Experience * Supports Most Amazing Personal Service (MAPS) principles and ... Exposure to visual merchandising and product placement techniques desired * Communicate with ...

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Visual Merchandising Director information

See Rochester, NY salary details

$90.3K

$123.4K

$176.6K

How much do visual merchandising director jobs pay per year?

As of Aug 6, 2026, the average yearly pay for visual merchandising director in Rochester, NY is $123,423.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,600.00 and $141,600.00 per year, depending on experience, location, and employer.

What are some common challenges a visual merchandising director faces when implementing new store concepts across multiple locations?

A Visual Merchandising Director often encounters challenges such as ensuring brand consistency while adapting displays to fit varying store layouts and regional customer preferences. Coordinating with cross-functional teams—including store managers, marketing, and procurement—can be complex, especially when rolling out large-scale campaigns or seasonal updates. Managing logistics, training in-store teams, and staying ahead of retail trends also require strong project management and communication skills. Successfully overcoming these challenges involves creative problem-solving and the ability to inspire and lead diverse teams.

What is a visual merchandising director?

A visual merchandising director oversees the design of in-store visual displays or shelving of products. Your duties in this career may see you working in a fashion boutique, department store, or another retail outlet. As a visual merchandising director, your responsibilities include coming up with display designs, overseeing the strategic placement of products, and using data and sales results to find the best methods for visually promoting products. The displays must be creative and eye-catching, but they must also have functionality so that customers can see and access products that you are selling.

What are the key skills and qualifications needed to thrive as a visual merchandising director?

To excel as a Visual Merchandising Director, you need expertise in visual design, retail strategy, and trend analysis, often supported by a degree in visual merchandising, design, or a related field. Familiarity with design software such as Adobe Creative Suite, 3D rendering tools, and experience managing store layout systems is standard. Leadership, creative vision, strong communication, and project management skills distinguish top performers in this role. These abilities are essential for creating compelling in-store experiences that boost brand identity and drive sales.

What is the difference between Visual Merchandising Director vs Visual Merchandising Manager?

AspectVisual Merchandising DirectorVisual Merchandising Manager
ResponsibilitiesOversees overall visual branding, develops strategies, manages large teams, and sets long-term visual standards.Implements visual displays, manages daily store setups, and supervises staff on specific projects.
CredentialsTypically requires a bachelor’s degree in design, marketing, or related fields; extensive experience in visual merchandising.Usually requires a relevant associate or bachelor’s degree and experience in visual display roles.
Work EnvironmentCorporate offices, large retail chains, and brand headquarters.Retail stores, showrooms, and store-specific locations.

The Visual Merchandising Director focuses on strategic, high-level visual branding and oversees teams across multiple locations, while the Visual Merchandising Manager handles daily display execution and team supervision. Both roles require relevant experience, but the director role involves broader planning and leadership responsibilities.

What are the most commonly searched types of Visual Merchandising jobs in Rochester, NY? The most popular types of Visual Merchandising jobs in Rochester, NY are:
What are popular job titles related to Visual Merchandising Director jobs in Rochester, NY? For Visual Merchandising Director jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Visual Merchandising Director jobs in Rochester, NY look for? The top searched job categories for Visual Merchandising Director jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Visual Merchandising Director jobs? Cities near Rochester, NY with the most Visual Merchandising Director job openings:
Infographic showing various Visual Merchandising Director job openings in Rochester, NY as of July 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $123,479 per year, or $59.4 per hour.

Merchandising Sales Associate

Tractor Supply Company

Newark, NY • On-site

Other

Medical, Dental, Vision, Life

Re-posted 24 days ago


Tractor Supply rating

5.7

Company rating: 5.7 out of 10

Based on 1,309 frontline employees who took The Breakroom Quiz

457th of 730 rated retailers


Job description

Overall Job Summary

This position is responsible for working as part of the Field Activity Support Team (FAST), primarily in a single store, to own and execute "start to finish" variable tasks such as planograms, signage, price changes, as well as provide support for other tasks including merchandise and fixture assembly, and the maintenance of all signage. This position will interact with customers and team members, while providing legendary customer service.

Essential Duties and Responsibilities (Min 5%)

As a FAST Team Member, it is essential that you be available, flexible, adaptable and service-oriented, as you must be able to fulfill the following requirements:

  • Maintain regular and predictable attendance.
  • Work scheduled shifts dictated by business needs.
  • Communicate proactively and regularly with District FAST Supervisor and Store Operations on work completion, issues, and offer solutions to overcome.
  • Complete planograms and resets accurately and in a timely manner.
  • Maintain visual merchandise standards.
  • Perform project related measurements.
  • Complete store layout initiatives.
  • Complete store price changes accurately and in a timely manner.
  • Install, update, and maintain store signage including, but not limited to, Circulars, Price Cuts and Managers' Specials.
  • Assemble merchandise, fixtures and PDQs.
  • Perform recovery and review planogram integrity.
  • Make the customer a priority when approached and provide legendary customer service while in stores through the use of GURA:
    • Greet the Customer
    • Uncover the Customers' needs
    • Recommend products
    • Ask for the Sale
  • Promote a safe and productive work environment for Team Members and customers and adhere to Company safety training and guidelines.
  • Team Members also may be required to perform other duties as assigned.
  •  
Required Qualifications

Experience:   Prior retail and/or merchandising experience is required.  Farming, ranching, pet/equine, or welding knowledge is preferred.  Must be 18 years of age or older.

Education:  A high school diploma or equivalent is preferred, but not required.  Regardless of education level, FAST Team Members must be able to read, write and count accurately. 
 

Preferred knowledge, skills or abilities
  • Strong communication and problem-solving skills.
  • Basic computer skills.
  • Strong interpersonal skills and ability to resolve issues ethically and with minimal conflict.
  • Must be self-directed and have the ability to complete assignments with little to no assistance.
Working Conditions
  • Indoor floors and outdoor lots generally are hard surfaces (concrete, asphalt, etc.) lighting and temperature are adequate.
  • Work shifts vary from one store to another, but generally are no less than 4 hours and may exceed 10 hours
  • Working environment is favorable, generally working inside with moderate noise.
Physical Requirements
  • Ability to be near or around birds/poultry.
  • Ability to frequently stand, kneel, twist, crouch, squat, bend, stoop, and climb ladders.
  • Ability to move and transfer merchandise, weighing up to 50 pounds, throughout the store.
  • Ability to move throughout the store for an entire shift.
  • Ability to occasionally lift or reach merchandise overhead.
  • Ability to push and pull merchandise up to 2,000 pounds with the assistance of proper material handling equipment (e.g. pallet jack).
  • Ability to read, write, and count accurately to complete all documentation.
  • Ability to successfully complete all required training.
  • Ability to utilize strong written and verbal communication skills to communicate effectively with team members and customers
  • FAST Team Member is a non-sedentary position.
  • Kneeling/Stooping/Bending
  • Lifting up to 50 pounds
  • Reaching overhead
  • Sitting
  • Standing (not walking)
  • Walking
Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
Please visit this link for more specific information about the benefits and leave policies applicable to the position you're applying for.
 


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