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Visual Content Designer Jobs in Rochester, NY (NOW HIRING)

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Visual Content Designer information

See Rochester, NY salary details

$16

$46

$81

How much do visual content designer jobs pay per hour?

As of Jul 21, 2026, the average hourly pay for visual content designer in Rochester, NY is $46.09, according to ZipRecruiter salary data. Most workers in this role earn between $33.89 and $57.16 per hour, depending on experience, location, and employer.

What is a Visual Content Designer?

A Visual Content Designer is a creative professional who produces visual materials such as graphics, images, videos, and layouts for digital and print media. Their main goal is to communicate ideas and information visually to engage audiences and support branding, marketing, or educational objectives. Visual Content Designers often use software like Adobe Creative Suite and collaborate with marketing teams, writers, and other designers. They play a key role in shaping the visual identity of a company or project.

How does a Visual Content Designer typically collaborate with other departments or teams within an organization?

Visual Content Designers frequently work closely with marketing, product, and communications teams to ensure that visuals align with brand messaging and campaign goals. Collaboration often involves participating in brainstorming sessions, receiving feedback from stakeholders, and refining designs based on input from various departments. Effective communication and the ability to incorporate feedback are essential, as projects can evolve rapidly with shifting priorities. This cross-functional teamwork helps ensure cohesive visual storytelling and supports broader organizational objectives.

What are the key skills and qualifications needed to thrive as a Visual Content Designer, and why are they important?

To thrive as a Visual Content Designer, you need a strong grasp of design principles, typography, color theory, and proficiency in graphic design, often backed by a degree in design or a related field. Expertise in tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with digital asset management systems are typically required. Creativity, attention to detail, and effective communication are crucial soft skills for translating ideas into compelling visuals and collaborating with clients or teams. These skills ensure the production of impactful visual content that aligns with brand objectives and engages target audiences.

What is the difference between Visual Content Designer vs Graphic Designer?

AspectVisual Content DesignerGraphic Designer
CredentialsTypically holds a degree in visual arts, design, or related fields; may have certifications in digital toolsUsually has a degree in graphic design, visual arts, or similar; certifications in design software are common
Work EnvironmentWorks primarily on digital platforms, social media, websites, and multimedia projectsWorks on print materials, branding, logos, and digital media
Industry UsageUsed across marketing, advertising, digital media, and content creation industriesCommon in advertising agencies, print media, branding firms, and corporate design teams

While both roles involve visual design skills, a Visual Content Designer focuses on creating engaging digital content for online platforms, whereas a Graphic Designer often works on print and branding materials. Understanding these differences helps employers and professionals align their skills with industry needs.

What are popular job titles related to Visual Content Designer jobs in Rochester, NY? For Visual Content Designer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Visual Content Designer jobs in Rochester, NY look for? The top searched job categories for Visual Content Designer jobs in Rochester, NY are:
Performance Test Engineer

Performance Test Engineer

Avani Technology Solutions, Inc.

Rochester, NY • On-site

Full-time

This job post has expired today. Applications are no longer accepted.


Job description

GENERAL PURPOSE:
  • Plans, designs, codes, debugs, documents and implements changes to new and existing performance solutions and strategies against many different technologies.
  • Oversees and mentors Performance Testers to ensure performance test executions deliver high value and are aligned with stakeholder expectations.
  • Partners with external teams to drive performance strategy and garner action based on results to deliver an ideal performant client experience.

Specific Responsibilities:
  • Leads performance efforts on multiple projects with minimal oversight.
  • Designs and documents performance test plans and test strategies within the project based on service requirements and can communicate output from performance testing efforts to management and project teams.
  • Test plan creation includes leading NFR discussions with external partners and identify complex use cases and data needs.
  • Designs and creates performance measurement instrumentation and artifacts used to observe application and infrastructure
  • Performance across diverse hardware, operating systems, application servers, and databases. Utilizes diagnostic and monitoring tools to detect performance issues throughout the technology stack.
  • Triage moderately complex issues encountered without assistance from higher level Performance Engineers.
  • Oversees work by Performance Testers including the creation of performance tests, test data needs, and performance test output to meet objectives per the test plan.
  • Accountable for accuracy of performance test efforts within projects and regression test cycles.
  • Reviews scripts created by other team members for accuracy, coverage, and content to sufficiently cover stakeholder expectations.
  • Eliminate script impediments and drives solutions to technical problems.
  • Mentors cross functional team members in performance test tools and practices that can be employed early in the SDLC.
  • Shares expertise and provides guidance to others as required to assist the project testing team.
  • Partners with Development and Architecture to ensure performance and scalability is considered early within the product development lifecycle.
  • Ability to review documentation from other departments and provide value within the context of performance engineering when necessary.
  • Collaborates with Development to investigate performance concerns, including but not limited to performance degradations, thread contention, memory leaks, scalability bottlenecks, etc.
  • This includes assisting in solution-driven discussions which create actionable outcome to protect end-user experience.
  • Facilitates check point meetings with customers, other groups within Paychex, and assigned testing resources to track the project status and discuss any open/pending issues/concerns.
  • Includes result analysis, bottleneck analysis, and script replay issues.
  • Demonstrated mastery of performance testing best practices including but not limited to virtual users, think time, pacing, latency, and packet loss.
  • Knowledge of multi-tier application IT infrastructure to provide deep analysis of performance test results. Schedule and maintain the applications and infrastructures used during performance testing.

REQUIREMENTS:
  • Consideration may be given to a candidate with a degree in lieu of experience

Education:
  • Education Level Academic Concentration/Major Req/Preferred

Bachelor's Degree:
  • Computer Science, Management Information
  • Systems, Software Engineering, Information

Technology:
  • Experience Experience Details Req/Preferred
  • 3 years of experience in Combined experience in any of the following:
  • Performance diagnostics, capacity planning, performance architecture design, performance tuning, performance monitoring, or code profiling.

Preferred:
  • 5 years of experience in
  • Testing/developing applications on Windows and Unix/Linux platforms
  • Testing/developing multi-tiered and distributed applications
  • Programming and/or scripting languages such as C#, Java, JavaScript, Perl, Bash, Python
  • Web servers IIS, Apache
  • Application servers such as Weblogic, Microsoft .Net, Jboss
  • Databases such as Oracle, SQL Server, MongoDB
  • Have used automated test tools like: HPE LoadRunner, VuGen, Jmeter, TestComplete.

Preferred:
  • 2 years of experience in Testing/developing cloud and container technology such as OpenShift, Docker, Kubernetes
  • Database or application tuning experience a plus.

Preferred:
  • 3 years of experience in
  • Hands-on experience with any of the following
  • Client Experience monitoring tools (or similar):
  • HPE LoadRunner/Performance Center, ReadyAPI,
  • AppDynamics, Splunk, VM Ware, SCOM, BCO,
  • DynaTrace, Aternity, AlertSite, etc...

Preferred:
  • 3 years of experience in
  • Hands-on experience with any of the following
  • Profiling or diagnostics tools (or similar):
  • CA/Wily Introscope, HP Diagnostics, Yourkit,
  • SoapUI Pro, Quest JProbe, JProfiler, Fiddler,WireShark, Aternity, or Visual Studio Performance Tools.

Preferred:
  • 1 year of experience in Leading/mentoring team members and project efforts from requirement creation to project completion

Skills and Abilities:
  • Ability to simultaneously handle multiple priorities Intermediate
  • Performs work independently with minimal supervision Intermediate
  • Excellent interpretation of complex statistical data Advanced
  • Excellent collaboration and team building skills Intermediate
  • Ability to influence internal and/or external constituents Intermediate
  • Ability to drive multiple projects to successful completion Intermediate