Virtual Public Relations Jobs in Madison, WI (NOW HIRING)

Reporting directly to the Pursuit Team Lead, the Senior Pursuit Specialist collaborates with Environmental Services business line leadership and pursuit teams to drive successful proposal, pursuit and marketing activities for must-win, strategic pursuits across the region. The role includes oversight, coordination, and delivery on all aspects of complex proposals involving multiple contributors, including working with technical teams to brainstorm strategy and messaging, create and execute pursuit-specific marketing campaigns, develop win plans, identify unique and applicable qualifications, develop content, undertake compliance assurance, and manage the schedule/deadlines/process.

The role also includes working with a larger Stantec team of marketing, business development, public relations, and communications professionals to build our brand awareness and identify market opportunities for top line growth. Success is represented by the development of Stantec’s relationship with key clients, building of the reputation of the firm, and our success at winning work.

• Plan, organize, and direct all elements of complex RFP and pursuit efforts, including solicitation analysis, response planning, and schedule development.
• Preposition for must-win strategic pursuits, including developing win themes and unique value propositions, capture planning, competitor analysis, and leading strategic planning sessions prior to RFP release.
• Facilitate Go/No-Go discussionsand apply an objective and critical analysis of our position to win opportunities.
• Lead proposal kickoff meetings, including developing win strategy for each section, assigning responsibilities, developing and managing the schedule, and coordinating pursuit team activities.
• Manage content development to ensure consistent strategic messaging and compliance, including converting and integrating technical content provided by various authors and subject matter experts into a cohesive, compelling, and well-written narrative that highlights the firm’s unique value propositions and win themes.
• Conduct progress reviews and manage proposal schedules, deliverables, and quality control.
• Prepare final proposal review packages and incorporate team and leadership feedback into final submissions.
• Lead and organize interview preparation (in-person or virtual) to develop winning presentations and effectively communicate our proposal story.
• Develop high-impact proposals, presentations, and pursuit-related communications in alignment with brand standards.
• Collaborate with sector representatives and business development leadership to support corporate and regional goals for revenue growth, profitability, and market leadership.
• Support client development and account management efforts, including opportunity tracking and positioning activities and client relationship management planning.
• Partner with promotions and public relations teams to support thought leadership initiatives, award submissions, conference abstracts, and promotional activities.
• Maintain and update internal systems related to opportunity tracking, people and project experience, and promotional activity.
• Develop and maintain qualification materials such as project descriptions, experience matrices, resumes, capability statements, and other business development resources.
• Leverage local and global internal networks to support marketing processes, pursuit strategies, and value propositions.