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Virtual Advertising Jobs in Virginia (NOW HIRING)

CapCenter

Paid Media Specialist

Glen Allen, VA · On-site

$50K - $75K/yr

Execute and manage paid media campaigns across all assigned advertising channels. * Coordinate with ... telephone or virtual communication. The position may require managing competing priorities ...

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Virtual Advertising information

What is virtual advertising?

Virtual advertising refers to the practice of digitally inserting advertisements into video content, such as sports broadcasts or streaming media, in real time or during post-production. These ads can be customized for different audiences and regions, allowing broadcasters and marketers to target specific viewers. Virtual advertising is commonly used in televised sports events, where digital billboards or banners are overlaid onto the field or arena, replacing or supplementing physical advertisements. This technology leverages advanced graphics and tracking systems to ensure that the ads blend seamlessly into the live or recorded footage. The rise of virtual advertising has expanded opportunities for brands to reach viewers in more personalized and engaging ways.

What are the key skills and qualifications needed to thrive in virtual advertising?

To thrive in Virtual Advertising, you need a solid understanding of digital marketing principles, branding, and analytics, often backed by a degree in marketing or related fields. Familiarity with tools like Google Ads, Meta Business Suite, programmatic platforms, and analytics software such as Google Analytics is typically required. Creativity, adaptability, and strong communication skills help professionals craft compelling campaigns and respond to rapidly changing digital trends. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and driving measurable business results in a competitive online environment.

What are some common challenges faced by professionals working in virtual advertising, and how can these be addressed?

Professionals in virtual advertising often encounter challenges such as keeping pace with rapidly evolving digital platforms, ensuring that ads are engaging without being intrusive, and accurately measuring campaign effectiveness. Staying current with industry trends and regularly updating technical skills can help overcome these issues. Effective collaboration with creative, data analytics, and client teams is also key to delivering successful campaigns and adapting strategies based on performance insights.

What is the difference between Virtual Advertising vs Digital Marketing?

AspectVirtual AdvertisingDigital Marketing
Required CredentialsTypically a background in marketing, media, or communications; certifications in digital toolsSimilar credentials; often includes certifications in SEO, SEM, or analytics
Work EnvironmentPrimarily remote or virtual settings, focusing on online campaignsCan be remote or in-office, covering a broad range of online and offline channels
Employer & Industry UsageUsed by advertising agencies, media companies, and brands for online campaignsUsed across industries for promoting products/services via online channels

Virtual Advertising focuses specifically on creating and managing online ad campaigns in a virtual environment, often emphasizing digital media placements. Digital Marketing encompasses a broader range of online promotional activities, including content marketing, social media, email campaigns, and SEO. While both roles require similar skills and credentials, Virtual Advertising is more specialized in online ad placements, whereas Digital Marketing covers a wider spectrum of online strategies.

How do you become a virtual advertising professional?

To become a virtual advertising professional, you typically need a background in marketing, communications, or related fields, along with skills in digital marketing tools such as social media platforms, analytics, and content creation. Gaining experience through internships, certifications in digital marketing, and building a strong online portfolio can also improve job prospects. Many roles require remote work proficiency and self-motivation to manage campaigns independently.

What are the most commonly searched types of Advertising jobs in Virginia?

The most popular types of Advertising jobs in Virginia are:

Virtual Advertising jobs near you
Infographic showing various Virtual Advertising job openings in Virginia as of August 2026, with employment types broken down into 81% Full Time, 17% Part Time, and 2% Contract. Highlights an 38% Physical, 3% Hybrid, and 59% Remote job distribution.

COM.Experiential Marketing Specialist

Cummins

Virginia Beach, VA • On-site

Full-time

Re-posted 24 days ago

Cummins rating

8.0

Company rating: 8.0 out of 10

Based on 266 frontline employees who took The Breakroom Quiz

138th of 543 rated manufacturers

Job description

Supports the marketing Communications team through planning, implementation, delivery and measurement for in person Trade Shows, Virtual Events and other Experiential Marketing tactics.

Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.

Competencies: 
Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Business insight - Applying knowledge of business and the marketplace to advance the organization's goals.
Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Customer focus - Building strong customer relationships and delivering customer-centric solutions.
Drives vision and purpose - Painting a compelling picture of the vision and strategy that motivates others to action.
Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
Optimizes work processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Marketing Event Management - Plans and manages events leveraging industry knowledge and organizational savvy that accomplishes stakeholder's and customer's expectations.
Values differences - Recognizing the value that different perspectives and cultures bring to an organization. 
Education, Licenses, Certifications: 
College, university, or equivalent degree in Marketing, Sales, Business Administration, Communications, or related subject required. 
Experience: 
Event work experience recommended but not required, however, should have experience with project management.
Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).

xx

Contributes to the overall success of the marketing communications team; by supporting the delivery of in person Trade Shows, Virtual Events, and other Experiential Marketing tactics. Leads lower level Trade Shows project management and support higher level Trade Show tasks. Manages Stakeholder relationship by coordinating project deliverables and ensuring objectives are achieved. Is an ambassador of the Cummins Brand image and ensures it is consistently represented at Trade Shows, virtual events or other experiential marketing tactics. Manages relationships with contributing suppliers such as show organisers, stand builders, service providers, shipping, travel organisations, digital agencies etc. to coordinate services Monitors and manages individual trade show expenditure to be within target budget. Responsibilities include financial reporting and invoice management Assists with logistics of Cummins representatives who will be supporting the show such as Stand Staff Coordinates with suppliers to set up and tear down Trade Show including overseeing delivery and set up of exhibits and audio-visual equipment Utilizes digital applications to develop tools that support 2D events and interactive elements of in person trade shows such as 2d Drupel event page, event App, metric collection, lead retrieval Project manages the development of virtual events, liaising between marketing communications and third-party platform suppliers Collects data for success metrics and prepares reports accordingly Supports process improvement and functional excellence

What Cummins employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Cummins

Sourced by ZipRecruiter

Cummins Inc., headquartered in Columbus, IN, US, is a global power leader that designs, manufactures, and distributes numerous power products and systems. With its genesis from as early as 1919, the company readily serves diverse industries such as transportation, industrial, generator drive, or marine applications, among others. At the heart of Cummins' operations, its key product lineup encompasses diesel & natural gas engines, generator sets, engine components, and filtration, emission solutions, and electrical power generation systems. Cummins deeply embodies core values of integrity, respect for diversity, teamwork, performance excellence, and social responsibility - all of which dynamically fuel their mission 'Making people's lives better by powering a more prosperous world'.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Columbus, IN, US

Year founded

1919

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