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Virtual Advertising Jobs in Virginia (NOW HIRING)

Senior Ad Policy Manager, Ads Trust Policy

Arlington, VA · On-site

$136K - $166K/yr

Advertising is one of the fastest growing businesses at Amazon and that growth generates challenges ... They will lead training sessions both virtual and in-person to equip sales teams on updated policy ...

Senior Ad Policy Manager, Ads Trust Policy

Arlington, VA · On-site

$136K - $166K/yr

Advertising is one of the fastest growing businesses at Amazon and that growth generates challenges ... They will lead training sessions both virtual and in-person to equip sales teams on updated policy ...

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Virtual Advertising information

What is the difference between Virtual Advertising vs Digital Marketing?

AspectVirtual AdvertisingDigital Marketing
Required CredentialsTypically a background in marketing, media, or communications; certifications in digital toolsSimilar credentials; often includes certifications in SEO, SEM, or analytics
Work EnvironmentPrimarily remote or virtual settings, focusing on online campaignsCan be remote or in-office, covering a broad range of online and offline channels
Employer & Industry UsageUsed by advertising agencies, media companies, and brands for online campaignsUsed across industries for promoting products/services via online channels

Virtual Advertising focuses specifically on creating and managing online ad campaigns in a virtual environment, often emphasizing digital media placements. Digital Marketing encompasses a broader range of online promotional activities, including content marketing, social media, email campaigns, and SEO. While both roles require similar skills and credentials, Virtual Advertising is more specialized in online ad placements, whereas Digital Marketing covers a wider spectrum of online strategies.

What is virtual advertising?

Virtual advertising involves digitally placing advertisements into live or recorded video content, such as sports broadcasts or streaming videos. It requires skills in digital media, video editing, and familiarity with advertising platforms and tools. This form of advertising allows for targeted, dynamic ad placement without physical billboards or traditional media.

How much does online advertising pay?

Virtual advertising professionals' salaries vary based on experience, location, and skill level, but entry-level roles typically start around $40,000 to $60,000 annually. Experienced specialists or those working in high-demand markets can earn $70,000 or more, especially with skills in digital tools and analytics.

What are the key skills and qualifications needed to thrive in Virtual Advertising, and why are they important?

To thrive in Virtual Advertising, you need a solid understanding of digital marketing principles, branding, and analytics, often backed by a degree in marketing or related fields. Familiarity with tools like Google Ads, Meta Business Suite, programmatic platforms, and analytics software such as Google Analytics is typically required. Creativity, adaptability, and strong communication skills help professionals craft compelling campaigns and respond to rapidly changing digital trends. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and driving measurable business results in a competitive online environment.

What are some common challenges faced by professionals working in virtual advertising, and how can these be addressed?

Professionals in virtual advertising often encounter challenges such as keeping pace with rapidly evolving digital platforms, ensuring that ads are engaging without being intrusive, and accurately measuring campaign effectiveness. Staying current with industry trends and regularly updating technical skills can help overcome these issues. Effective collaboration with creative, data analytics, and client teams is also key to delivering successful campaigns and adapting strategies based on performance insights.

How to make 2000 a week working from home?

Virtual advertising professionals can earn $2000 or more weekly by managing multiple client campaigns, developing effective ad strategies, and utilizing skills in digital marketing platforms. Success depends on experience, building a strong portfolio, and consistently delivering results, often requiring full-time commitment and ongoing learning of advertising tools and analytics.

How do I become an online advertiser?

To become an online advertiser, you typically need a background in marketing, communications, or related fields, along with skills in digital marketing tools such as Google Ads, Facebook Ads Manager, and analytics platforms. Gaining experience through internships or entry-level roles and obtaining certifications like Google Ads Certification can improve job prospects. Strong communication, creativity, and data analysis skills are also important in this field.
What are the most commonly searched types of Advertising jobs in Virginia? The most popular types of Advertising jobs in Virginia are:
Senior Ad Policy Manager, Ads Trust Policy

Senior Ad Policy Manager, Ads Trust Policy

Amazon

Arlington, VA • On-site

$136K - $166K/yr

Full-time

Posted 2 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,847 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

Advertising is one of the fastest growing businesses at Amazon and that growth generates challenges in managing huge volumes of advertising submissions while maintaining a high customer experience and working at the speed that advertisers demand. We believe that advertising, done well, can enhance the value of our customer experience and generate a positive ROI for our advertising partners.
As part of Advertising Trust's Policy & Integrity team, you will have high visibility across Amazon business lines, establishing the right customer experience and long-term strategy for the success of Amazon Advertising. We are a global and diverse team with a long tenure in online advertising, expertise in developing customer experience solutions for highly complex situations, risk mitigation, and brand integrity

We are looking for deep thinkers, innovators, and individuals who are customer obsessed.
Key job responsibilities
Serve as the dedicated single-thread policy partner for regional sales teams, translating policy requirements into actionable sales guidance so sellers can confidently position Amazon Ads without needing to interpret policy frameworks themselves.
Gather and synthesize voice-of-customer feedback and cultural/regional market intelligence from sales engagements to inform policy development and recalibration.
Clearly communicate risks, including through high-quality written presentations, and rationale behind policies to internal stakeholder teams to support understanding and consensus of policy positions.
Work with product teams by creating business requirement documents to ensure policy compliance for developing ad products.
Build collaborative relationships across other policy teams within the Ad Trust Policy team, across Ads Trust, the Sales organization, Legal, PR, Public Policy and other business units outside of Ads as necessary to support policy management.
Support high-risk and high-impact escalations in partnership with moderation and tiered support teams.
Apply knowledge of ad tech systems and Amazon's advertising infrastructure to inform policy decisions and guidance.
A day in the life
In a typical day, the regional policy manager will operate as the single-threaded owner and bridge between the policy team and their region's sales organization. They will partner with sales on meetings to provide real-time policy guidance to an advertiser, brief a seller ahead of a pitch in a newly opened ad category, or advise on how to position a deal within existing policy frameworks. For strategic policy change requests, sales teams come directly to this role for guidance and alignment

They will synthesize voice-of-customer feedback from these engagements and route it back to policy teams to inform recalibration or simplification. They will partner with policy authors to pressure-test whether a proposed framework accounts for regional and cultural nuance. They will lead training sessions both virtual and in-person to equip sales teams on updated policy frameworks, and ensure published policies reflect the latest guidance.

Throughout the day, they balance proactive enablement with strategic advisory work: building the materials, relationships, and feedback loops that help sales teams move faster without creating policy risk.
About the team
The Ad policy team owns global ad policies across all ad products and Amazon Publishers. This dynamic team is an integral part of how we support Amazon Advertising and as such has touch points across multiple areas of our business. We make a customer impact with every ad we serve and pride ourselves on doing so with a customer-centric focus.


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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US