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Video Associate information

What are the key skills and qualifications needed to thrive as a Video Associate, and why are they important?

To thrive as a Video Associate, you need a solid understanding of video production, editing techniques, and often a relevant degree or equivalent experience in media or communications. Familiarity with video editing software like Adobe Premiere Pro, Final Cut Pro, and media asset management systems is typically expected. Strong organizational skills, creativity, and attention to detail help you manage projects efficiently and produce compelling content. These skills ensure that video projects are executed smoothly, meet quality standards, and effectively engage the intended audience.

How does a Video Associate typically collaborate with other departments during a video project?

As a Video Associate, you'll regularly coordinate with multiple teams such as marketing, content strategy, and post-production to ensure that each video aligns with organizational goals and branding. You may attend planning meetings, exchange feedback with scriptwriters, and work closely with editors to deliver the final product within set deadlines. Effective communication and adaptability are essential, as priorities can shift based on project needs or client feedback. This collaborative environment fosters a strong team dynamic and provides exposure to various facets of the production process.

What is the difference between Video Associate vs Video Editor?

AspectVideo AssociateVideo Editor
Required SkillsBasic video editing, camera operation, content setupAdvanced editing, color correction, storytelling
CertificationsNone typically required, some may have media or communication degreesOften holds a degree in film, media, or related fields
Work EnvironmentProduction sets, media companies, corporate eventsPost-production studios, freelance, media agencies
Industry UsageUsed in media production, marketing, corporate videosUsed in film, TV, online content, advertising

The main difference between a Video Associate and a Video Editor lies in their responsibilities and experience level. Video Associates typically handle basic filming and editing tasks, working under supervision, while Video Editors focus on advanced editing techniques and storytelling. Both roles are essential in media production, but Video Editors usually require more specialized skills and experience.

What does a Video Associate do?

A Video Associate is responsible for supporting the production and editing of video content. They assist with tasks such as setting up equipment, organizing footage, and helping editors and producers throughout the video creation process. Video Associates may also help with logging video, basic editing, and ensuring smooth workflow between production team members. Their role is essential in ensuring high-quality video content is delivered on time.
What are the most commonly searched types of Video jobs in California? The most popular types of Video jobs in California are:
What cities in California are hiring for Video Associate jobs? Cities in California with the most Video Associate job openings:
Video Associate jobs near you
Infographic showing various Video Associate job openings in California as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 2% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.
Associate Director, Video & Programmatic Acquisition

Associate Director, Video & Programmatic Acquisition

Thrive Market

Los Angeles, CA

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Thrive Market rating

7.3

Company rating: 7.3 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

5th of 23 rated food delivery companies

Job description

ABOUT THRIVE MARKET 
 
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.
 
Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
 THE ROLE

Thrive Market is on a mission to make healthy, affordable food accessible. As we enter our next phase of growth, video and audio media are critical pillars of our acquisition strategy and we're looking for a seasoned leader to fully own them.
We're hiring an Associate Director of CTV & Programmatic to lead end-to-end ownership of Connected TV, programmatic video (including YouTube), and paid audio - spanning strategy, planning, buying, creative partnership, measurement, and optimization. You'll be responsible for driving new member growth through these channels while building the infrastructure and frameworks to make them durable acquisition engines. This role reports to the Senior Director of Member Growth.

RESPONSIBILITIES

  • Own the full CTV, programmatic video, YouTube, and paid audio media strategy - from channel planning and audience segmentation to budget allocation, buying, and performance optimization.
  • Serve as the day-to-day lead managing Thrive's agency partner(s) across CTV, YouTube, and audio - holding partners accountable to performance targets and ensuring strategic alignment across planning, buying, and reporting.
  • Build and manage direct and programmatic CTV buys across streaming platforms (Hulu, Peacock, Paramount+, Amazon, Disney+, Roku, etc.) and YouTube campaigns via Google Ads.
  • Own paid audio campaigns across streaming platforms (Spotify, Pandora, Amazon Music, iHeart) and programmatic audio, including campaign setup, targeting, bidding, and optimization.
  • Define and manage media budgets, pacing, and bids across all channels to hit performance targets (CPA, ROAS, CAC, and brand lift metrics).
  • Lead structured creative testing programs across video and audio - concept, cut length, messaging angle, offer, and format - in close partnership with the creative team; own all video and audio creative briefing and proactively refresh underperforming assets.
  • Develop measurement frameworks connecting upper-funnel investment to downstream member acquisition, including incrementality testing (geo-lift, holdout), Brand Lift Studies (BLS), and MMM/MTA integration.
  • Partner with data and analytics to ensure proper pixel/signal implementation, attribution, and reporting consistency across all channels.
  • Maintain clean account structure, naming conventions, UTM hygiene, and documentation; support weekly channel reports, change logs, pacing updates, and monthly accruals.
  • Stay ahead of the evolving CTV, streaming, and audio landscape - evaluating and onboarding new channels and formats (YouTube Shorts, Shoppable TV, Addressable TV, programmatic audio, dynamic ad insertion) as Thrive's presence scales.
  • Serve as the internal subject matter expert on video and audio media, educating stakeholders on channel mix, performance drivers, and trade-offs.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Business, or a related field.
  • 7+ years in performance or growth marketing with deep, hands-on expertise in CTV, YouTube, and programmatic video.
  • Proven track record owning and scaling multi-million-dollar video media budgets with measurable acquisition outcomes.
  • Extensive hands-on experience with YouTube via Google Ads (YouTube Select, Video Action Campaigns, Video Reach Campaigns) and the CTV/OTT landscape - DSPs (The Trade Desk, DV360, Amazon DSP), PMPs, and direct publisher partnerships.
  • Experience planning and buying paid audio across streaming platforms; podcast host reads excluded from scope.
  • Demonstrated experience managing agency partners and developing programmatic tech stack beyond DSPs (ad servers, SSPs).
  • Strong command of video and audio measurement methodologies: BLS, geo-lift/holdout testing, MMM, MTA, Data Clean Rooms, ghost bidding, and view-through attribution.
  • Experience leading creative testing programs and influencing creative direction; ability to write strong briefs and give actionable feedback.
  • Proficiency in attribution and analytics platforms (Google Analytics, Amplitude, or similar).
  • Experience in subscription and/or e-commerce businesses; health, grocery, or wellness a plus.
  • Strong communicator, comfortable with ambiguity, and motivated to continuously improve performance through testing and iteration.
BELONG TO A BETTER COMPANY
  • Comprehensive health benefits (medical, dental, vision, life and disability)
  • Competitive salary (DOE) + equity
  • 401k plan
  • 9 Observed Holidays
  • Flexible Paid Time Off
  • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
  • Ability to work in our beautiful office in Playa Vista
  • Free Thrive Market membership with exclusive employee discount
  • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
 
We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
 
At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
 
Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
 
At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We're proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you're thinking about joining our team, we expect that you would agree!
 
Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment.
 
If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we'll be happy to assist you.
 
Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.
 

Thrive Market 2026 All rights reserved.

JOB INFORMATION
  • Compensation Description - The base salary range for this position is $145,000 -  $165,000/Per Year.
  • Compensation may vary outside of this range depending on several factors, including a candidate's qualifications, skills, competencies and experience, and geographic location.
  • Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
  • This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.

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