Vice President Scheels Jobs (NOW HIRING)

The Vice President of Retail & Channel Growth is a senior, high-impact growth leader responsible for building and scaling the company's retail and dealer ecosystem.

This role is not simply account management; it's a system-building and growth mandate. The VP will design and execute the company's retail strategy across big-box, national accounts, our independent dealer network, and our five (5) Corporate Retail Stores, while establishing the programs, infrastructure, and capabilities required to drive sustainable sell-through and profitable growth.

Success will be defined by:

• Accelerated door expansion and account penetration
• Strong sell-through velocity and retail productivity
• Creation of repeatable dealer and retail programs
• Development of a scalable retail operating model

This individual will own the full lifecycle retail success, from securing new accounts and building deep buyer relationships to executing in-store programs that maximize velocity, shelf presence and profitability.

Key Responsibilities

Retail Strategy & System Building

• Define and lead the end-to-end retail channel strategy, including the role of big-box, dealers, and owned retail
• Build the playbook for retail success: assortment architecture, pricing frameworks, merchandising standards, and promotional strategy
• Establish retail operating rhythms - joint business planning cadence, forecasting, inventory planning, promotional calendars
• Design the organizational structure, capabilities, and KPIs required to scale the retail channel

Big-Box and National Account Leadership and Growth

• Own and expand relationships with key national retailers, including Sportsman's Warehouse, Bass Pro Shops, Academy Sports + Outdoors, and Scheels
• Lead joint business planning (JBP) with top accounts, including inventory planning, promotions, category expansion and launch execution
• Drive distribution gains, shelf space growth, and SKU productivity
• Partner with retailers on omnichannel execution (in-store + eCommerce alignment)
• Drive door count expansion, SKU penetration, and geographic rollout across existing and new accounts
• Own performance across accounts, with accountability for revenue growth, sales velocity, profitability, and retail productivity.

Dealer Network Development

• Scale a best-in-class dealer program, including:
  • Tiering strategy & segmentation
  • Margin structure & incentives
  • Training & certification programs
  • Co-op programs
  • Merchandising & in-store execution standards
• Expand the dealer footprint strategically to complement big-box presence
• Optimize dealer engagement infrastructure (field sales coverage, inside sales, CRM discipline)

Corporate Retail

• Oversee corporate retail locations (five) as innovation labs to test merchandising, training, and customer engagement strategies
• Translate corporate retail learnings into scalable programs for wholesale partners
• Lead and develop store managers to ensure operational excellence and brand consistency.

Sell-through & Retail Execution Excellence

• Design and deploy sell-through programs, including:
  • Retail associate training and certification
  • Incentive programs (SPIFFs)
  • In-store merchandising systems and fixtures, in partnership with marketing organization
• Mature retail analytics capability (POS data, inventory turns, velocity tracking)
• Identify and scale what works across accounts and regions

Strategic Leadership

• Build and lead a high-performing retail organization
• Upgrade talent, structure and performance management systems as needed
• Serve as a cross-functional leader, aligning with marketing, product, and operation

• Established relationships with big-box buyers and strong understanding of how to win in chain environments
• 10-15 years of experience in retail, wholesale, or omnichannel sales leadership
• Proven track record of building and scaling retail channels, not just managing them
• Deep experience with national sporting goods, outdoor, weapons, or adjacent retail categories
• Demonstrated success in:
  • Launching and scaling dealer/distributor accounts
  • Driving sell-through, not just sell-in
  • Building repeatable retail programs and playbooks
• Strong relationships with key buyers (preferred, but capability to build is required)
• Experience leading teams and building organizations from early stage to scaled
• Fluency in retail KPIs (velocity, turns, margin, productivity)
• Willingness to travel
• Location: greater Boston or Las Vegas