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About Scenic Group:
For nearly 40 years, Scenic Group has set the standard in luxury travel, offering award-winning river cruises, ultra-luxury expedition yachts, and curated land journeys worldwide. Its portfolio includes Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours, delivering immersive experiences across all seven continents.
Scenic operates The World’s First Discovery Yachts™, Scenic Eclipse, with a next-generation vessel, Scenic Ikon, launching in 2028. Emerald Cruises continues to expand its river and yacht fleets, with new ships debuting from 2026 through 2028 across Europe and warm-water destinations. Emerald Azzurra and Emerald Sakara will be joined by Emerald Kaia in Spring 2026, further enhancing luxury yacht cruising with itineraries across the Mediterranean, Adriatic, Caribbean and Central America, as well as the Seychelles and Indian Ocean.
Driven by a commitment to innovation and exceeding guest expectations, Scenic Group ensures that every journey—whether by river, ocean, or land—delivers moments of wonder and creates memories that last a lifetime.
Scenic Group is seeking a Vice President of Sales, USA & LATAM, to join our team at our corporate headquarters in Hollywood, FL.
The Vice President, Sales will be a key executive responsible for executing and developing sales strategy. Will play a pivotal role in shaping the future of Scenic and Emerald Cruises & Tours, driving revenue growth, expanding market share and building strong relationships with key trade partners, regional and national consortia and MICE.
The Vice President, Sales will report to President, Scenic Group (USA/LATAM).  The Vice President, Sales, will lead the US / LATAM Field Sales, Inside Sales, Key & National Accounts, Sales Support, Groups and MICE teams to grow cruise revenues by executing against the US sales strategies and initiatives. The ideal candidate will possess a data driven, motivational leadership style, coupled with the experience and strategic instincts required to drive revenue in a global business through effective sales, relationship building, account management and demand generation. This person’s primary focus is to develop the people, processes and systems which maximize sales and revenue opportunities for Scenic’s expanding fleet and itineraries.
The Vice President, Sales will partner closely with the Vice President, Marketing, Director of Commercial, the heads of Finance, Contact Center and Air to identify strengths, weaknesses and opportunities; providing leadership insight and direction to achieve optimal performance.  S/He will need outstanding sales leadership skills to develop, train and measure an organization of nearly 30 sales professionals and drive profitable revenue growth. The VP is responsible for ensuring the organization’s sales resources and investments are managed and levered to their fullest potential with a strong emphasis on analysis measuring the ROI.  The VP will direct the multi-year vision for the Sales team, aligning sales initiatives with Scenic’s market strategy, brand and segment development needs. The VP is accountable for the development and implementation of innovative initiatives to enhance sales and revenue in each region, clearly articulating the importance of the strategy, programs, goals, benefits and achievements which are aligned to Scenic’s market objectives. Participate in evaluating new technology and tools to improve the sales function is key. S/he will further monitor, measure and manage the effectiveness of all sales resources and investments within this team.
The role is based at Scenic Cruises US headquarters in Hollywood, Florida and is expected to be an in-office role. Travel up to 50% of time is required for the role.
KEY RELATIONSHIPS
Reports to, President, Scenic Group (USA/LATAM). Direct reports include Senior Director, Field Sales, Sr. Director of Strategic & Key Accounts, Director of Groups, Sr. Director of Charter & Incentive Sales, Director of Sales for LATAM & MX and Director of Sales Administration and Trade Partnerships. Other key relationships include Marketing, Finance, Call Center, Air, and HR.
KEY RESPONSIBILITIES

• Manage and drive top-line revenue results for the United States and Latin America (predominantly through trade channels but at times participating in consumer direct activities).
• Drive the adoption of new preferred supplier relationships with key national and regional consortia.
• Develop data/reporting around sales activity attribution and ROI with clear account by account analysis to drive future business decisions.
• Provide inspirational leadership to the regional sales and sales support teams, developing sales strategy for the group, sales processes, compensation and performance management practices to drive top-line growth and drive efficiency.
• Actively own and lead the Sales budgeting, planning and forecasting processes for the US and LATAM.
• Identify targeted go-to-market strategies for the region and provide a road map for sales efforts and new programs to drive penetration and share.
• Represent SCENIC Group with key US and LATAM accounts as well as at impactful conferences and speaking engagements that support awareness and appreciation for the SCENIC offering.
• Identify opportunities to enhance tracking and performance against key sales indicators to hold teams accountable for results.
• Coach and mentor the sales organization, to strengthen the existing talent base and elevate the sales approach and performance standards.
• Coordinate regularly with marketing, commercial, groups, air and contact center teams to ensure strategies and activities are aligned to optimally drive revenue objectives.
• Support and develop strategy and execution of the launch of new ships/itineraries.
• Collaborate actively with peers on the leadership team to drive continued growth for the organization.
• Work closely with the commercial operations team, monitor and analyze sales performance metrics, producing executive-level reports with insights and strategic recommendations.
• Establish sales goals, KPIs, and performance benchmarks, tracking progress and optimizing efforts to exceed targets for both Sales personnel and travel agency accounts.
• Recruit, mentor and develop, a high-performing global sales team, fostering a results-driven culture.
• Communicate Sales activities and business drivers to Founder and Chairman and Executive Committee on a regular basis

Identify and capitalize on opportunities to strengthen Scenic Group’s market position in the US/LATAM markets, leveraging niche agencies and targeted strategies to drive direct revenue growth and gain a competitive edge in market share.
DESIRED OUTCOMES

• Accelerate top-line financial performance by developing a winning go-to-market strategy for the US and LATAM and driving a culture of accountability throughout the selling organization.
• Implement process and performance management approach to support sales growth, drive efficiency and establish competitive leadership.
• Achieve USA/LATAM growth KPIs through scalable and sustainable sales performance across key channels. Assist in developing architecture and facilitate organizational planning to achieve optimal structure and support for future scalability.
• Develop the sales team to become a highly motivated and world class team who can serve as next generation sales leaders at SCENIC Cruises.

The ideal candidate adopts a roll-up-your-sleeves approach to management that is driven by a passion for building innovative and effective go-to-market strategies that drive market share growth and overall profitability. The candidate will be a proven leader with demonstrated success in building winning sales teams and commercial programs as well as engendering a sales culture across the broader sales organizations. S/he will have been part of an entrepreneur minded organization and high-growth organization and will understand what it takes to drive ultimate success for a smaller up and coming prestigious brand in an ultra-competitive market. The candidate will be skilled at driving growth across groups and have had exposure to working with traditional and emerging distribution and revenue generation channels. S/he will be a self-motivated, energized and creative individual who can demonstrate her/his knowledge, skills and abilities in the mentorship and development of the sales organization.
High-growth environment
Track record of developing programs and building sales capability during a high-growth period; exposure to independent, luxury and/or challenger brand dynamics is highly attractive.
Industry relationships and network
Well-networked in the luxury vacation/travel industry with strong existing customer relationship. Relationships within luxury travel consortia are a plus.
Bachelor's degree required master’s degree or MBA is preferred.
CRITICAL LEADERSHIP CAPABILITIES
Leading People
In addition to building and inspiring an outstanding sales team, this person will:

• Engage people in discussion around the US business direction, conveying the organizational vision and direction and how the unit or a project fits in.
• Delegate projects with a clear set of agreed objectives/measures of success.
• Translate business goals into priorities and ensure individual performance measures are aligned with goal progress measures and communicate regularly about long-term goals to reinforce the SCENIC Cruises larger intent.
• Frequently review project progress and seek corrective actions when needed.

Driving Results
Given SCENIC Cruises' goal of continued top-line growth, this new leader will need to:

• Work to achieve goals while overcoming obstacles and/or planning for contingencies.
• High sense of urgency towards achieving targets, balancing immediate business needs with longer term strategic developments.
• Regularly assess performance and progress to ensure the team meets and exceeds goals. In addition, conduct mid-year and annual reviews to evaluate individual and team achievements.
• Holds the team accountable for performance and results, ensuring that expectations are consistently met. If necessary, implements corrective action plans to address performance gaps, providing support and guidance to help team members improve and succeed.

EXPERIENCE

• 10+ years in sales leadership roles in luxury travel, cruise and/or hospitality industry
• 5 years in a senior leadership role.
• Experience across cruise segments preferred.
• Proven record of exceeding revenue targets, driving business growth and scaling high-performance sales teams.
• Ability to travel frequently locally and internationally for business development and industry events up to 50% of time
• Participate in and represent Scenic Group at global trade shows, industry conferences, and networking events to strengthen brand presence.
• Build and maintain strong relationships with key travel agencies, host agencies, and industry consortia (e.g., Virtuoso, Signature Travel Network and others).
• Strong presentation, organizational, written, and verbal communication skills.

Location:

• Hollywood, FL (Required)

Work authorization:

• United States (Required)

What we offer:

• Generous vacation and paid time off policy
• Medical/dental/vision insurance
• 401k (match)
• Dental insurance
• Healthcare spending or reimbursement accounts such as HSAs or FSAs
• Retirement benefits or accounts
• Employee discounts

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