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Vehicle Merchandiser information

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How much do vehicle merchandiser jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for vehicle merchandiser in the United States is $17.71, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $19.23 per hour, depending on experience, location, and employer.

What is a vehicle merchandiser?

Vehicle merchandisers are professionals who manage the presentation, display, and organization of vehicles—often at dealerships or automotive retailers—to maximize sales and enhance the customer experience. Their responsibilities include arranging vehicles on the lot, ensuring each vehicle is clean and presentable, creating appealing displays, and sometimes assisting with inventory management and pricing strategies. By optimizing how vehicles are showcased, vehicle merchandisers play a crucial role in attracting buyers and supporting sales teams.

What is the difference between Vehicle Merchandiser vs Auto Detailer?

AspectVehicle MerchandiserAuto Detailer
Primary RoleArranging and displaying vehicles for sale, ensuring visual appealCleaning, polishing, and restoring vehicles' appearance
Work EnvironmentDealerships, auto showrooms, outdoor lotsAuto shops, dealerships, service centers
CredentialsNo specific certifications required; sometimes sales or customer service experienceBasic auto detailing certifications or training often preferred

Vehicle Merchandisers focus on presenting vehicles attractively for sale, while Auto Detailers specialize in cleaning and restoring vehicle appearances. Both roles are common in dealerships and involve working with vehicles, but their primary responsibilities differ significantly.

What are some typical challenges faced by vehicle merchandisers in maintaining accurate inventory listings?

Vehicle Merchandisers often face challenges ensuring that vehicle inventory information is consistently accurate and up-to-date across various sales platforms. This can involve coordinating with sales, service, and logistics teams to track vehicle arrivals, departures, and reconditioning status. The fast-paced environment and frequent changes in inventory require strong attention to detail and timely data entry. Proactively communicating with team members and utilizing dealership management systems can help minimize errors and keep listings current.

How do I become a vehicle merchandiser with no experience?

To become a vehicle merchandiser with no experience, focus on developing basic skills such as attention to detail, organization, and communication. Entry-level positions often require a valid driver's license and the ability to work outdoors or in a retail environment; some companies provide on-the-job training. Gaining familiarity with vehicle models and merchandising tools can improve your chances of starting in this role.

What are the key skills and qualifications needed to thrive as a vehicle merchandiser, and why are they important?

To thrive as a Vehicle Merchandiser, you need a solid understanding of automotive inventory management, sales techniques, and market analysis, often supported by experience in automotive retail or a related field. Familiarity with dealership management systems (DMS), pricing software, and vehicle history tools is typically required. Strong organizational skills, attention to detail, and effective communication help you excel in coordinating inventory and interacting with sales teams. These skills and qualities are crucial for optimizing vehicle placement, maximizing sales, and ensuring customer satisfaction in a competitive market.
More about Vehicle Merchandiser jobs
What cities are hiring for Vehicle Merchandiser jobs? Cities with the most Vehicle Merchandiser job openings:
What states have the most Vehicle Merchandiser jobs? States with the most job openings for Vehicle Merchandiser jobs include:
What job categories do people searching Vehicle Merchandiser jobs look for? The top searched job categories for Vehicle Merchandiser jobs are:
Vehicle Merchandiser jobs near you
Infographic showing various Vehicle Merchandiser job openings in the United States as of July 2026, with employment types broken down into 29% Full Time, 51% Part Time, 16% Contract, and 4% Nights. Highlights an 100% Physical job distribution, with an average salary of $36,836 per year, or $17.7 per hour.

Digital Content & Vehicle Merchandising Specialist

Holler-Classic Automotive Group

Sanford, FL • On-site

$51K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Job description

Digital Content & Vehicle Merchandising Specialist - ECCCO Car Club
ECCCO Car Club is a premium automotive storage, lifestyle, event, and ownership destination designed for automotive enthusiasts, collectors, members, and guests who expect an elevated experience. The facility combines secure vehicle storage, automotive services, consignment, private events, member programming, and hospitality in a unique car club environment.
ECCCO Car Club is adding to our team, resulting in an immediate need for a strong candidate to fill the position of Digital Content & Vehicle Merchandising Specialist.
The ideal candidate will have experience creating digital content across multiple social media platforms, producing photo and video assets, and understanding how to present vehicles in a polished, professional, and engaging way. This position requires someone who is creative, detail-oriented, organized, and comfortable working in a fast-paced automotive lifestyle environment.
This role will be responsible for creating and producing content for ECCCO's social media and digital channels, supporting event and member-related content, and managing vehicle merchandising responsibilities including photography, placement, presentation, and online inventory quality.
Essential Duties and Responsibilities include the following:
  • Develop and maintain a consistent content schedule for ECCCO's social media platforms, YouTube, website content, digital campaigns, and other outgoing media channels.
  • Create, capture, and produce photo and video content that reflects ECCCO's premium brand, automotive lifestyle, member experience, venue activity, and overall business offerings.
  • Support social media production across multiple platforms, including short-form video, reels, stories, posts, long-form video, event coverage, and other digital content formats.
  • Attend and participate in ECCCO events, venue activations, member gatherings, vehicle showcases, and other club activities to capture content for immediate and future use.
  • Edit photo and video content using appropriate editing software and digital production tools.
  • Operate cameras, video equipment, lighting, audio equipment, computers, editing software, and other production tools necessary to create high-quality digital content.
  • Work with ECCCO leadership to develop creative content ideas, campaigns, and digital storytelling that align with the brand's premium positioning.
  • Capture vehicle photography and video for consignment, sales, inventory, member features, and other vehicle-related production needs.
  • Support vehicle merchandising efforts, including photography, vehicle placement, staging, presentation, online listing quality, and overall digital representation of vehicles.
  • Ensure vehicles are presented in a polished, accurate, and professional manner across digital platforms and sales channels.
  • Assist with organizing vehicles, spaces, and backgrounds to support photography, video production, social media content, and overall merchandising standards.
  • Maintain an organized library of photos, videos, graphics, edited content, raw footage, vehicle media, and other digital assets.
  • Monitor content quality and consistency across ECCCO's digital channels to ensure all materials reflect the standards of the club.
  • Maintain comprehensive and up-to-date knowledge of ECCCO's venue spaces, member offerings, car club services, vehicles, events, and available amenities.
  • Support business development, venue, storage, consignment, and member experience initiatives through high-quality content and digital production.
  • Assist with website content updates, digital merchandising needs, and other online presentation responsibilities as needed.
  • Coordinate with internal team members, vendors, event partners, clients, and members to capture appropriate content and support production needs.
  • Stay current with social media trends, digital content formats, automotive media trends, and creative production opportunities.
  • Follow all company policies and procedures.
  • Other duties may be assigned.

Minimum Qualifications:
  • Previous experience in social media content creation, digital production, photography, videography, vehicle merchandising, marketing, or related field preferred.
  • Automotive photography, vehicle merchandising, dealership inventory photography, luxury brand, hospitality, lifestyle, or event content experience preferred.
  • Strong creative ability with an eye for composition, detail, lighting, staging, and premium visual presentation.
  • Ability to create content that fits a high-end automotive lifestyle brand.
  • Experience using cameras, video equipment, lighting, audio equipment, editing software, computers, and digital production tools.
  • Experience with photo and video editing software preferred.
  • Working knowledge of major social media platforms, including Instagram, Facebook, YouTube, TikTok, and other relevant digital channels.
  • Excellent oral and written communication skills.
  • Strong organizational and multi-tasking skills with the ability to manage multiple content projects, vehicles, events, deadlines, and priorities at once.
  • Strong computer skills, with the ability to manage multiple applications at once.
  • Ability to learn and operate within various computer programs, social media platforms, scheduling tools, website tools, inventory systems, and internal platforms.
  • Professional demeanor and appearance.
  • Creative mindset with the ability to think outside of a standard content model and develop unique ideas that support ECCCO's brand.
  • Strong attention to detail and ability to maintain consistent quality standards.
  • Prior automotive, marketing, social media, photography, videography, hospitality, or customer service experience a plus.
  • Bilingual preferred, but not required.
  • Reliable transportation.
  • Valid driver's license with acceptable driving record.
  • Acceptable background and drug screening.

Supervisory Responsibilities:
  • Responsible for managing the content schedule, staying organized, meeting production deadlines, and holding themselves accountable for assigned content, vehicle merchandising, and digital production responsibilities.
  • May be responsible for coordinating with vendors, photographers, videographers, event partners, internal team members, or other outside resources as needed.

Job Type:
  • Full-Time

Pay:
  • Compensation starting at $60,000 annually, based on experience, qualifications, and overall fit for the role.

Full Time Benefits:
  • 401(k) & 401(k) Matching
  • Employee Assistance Program
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Flexible Spending Account
  • Paid Time Off After 6 months
  • Referral Program
  • Associate Discount Program

Schedule:
  • Ability to work a flexible schedule, including evenings, weekends, and holidays based on event, content, and business needs.

Holler and Classic Family Collection of Dealerships is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or other legally protected characteristics. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We participate in the E-Verify program. Upon an applicant's request, Holler and Classic Family Collection of Dealerships will consider reasonable accommodation to complete the application process. https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

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