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Variable Data Printing Jobs in New York (NOW HIRING)

Account Director

Melville, NY ยท On-site

$150K - $180K/yr

Direct mail production, Commercial printing, USPS regulations and postal optimization, Variable data printing (VDP) and Data-driven marketing * Experience managing large enterprise accounts. * Strong ...

Account Director

Melville, NY ยท On-site

$150K - $180K/yr

Direct mail production, Commercial printing, USPS regulations and postal optimization, Variable data printing (VDP) and Data-driven marketing * Experience managing large enterprise accounts. * Strong ...

Join a fast-paced commercial print and direct mail operation supporting national clients. This ... Variable data / VDP exposure; XMPie experience is a plus (not required) Benefits: * 401(k) with 3% ...

Join a fast-paced commercial print and direct mail operation supporting national clients. This ... Variable data / VDP exposure; XMPie experience is a plus (not required) Benefits: * 401(k) with 3% ...

Account Manager

Eatontown, NJ ยท On-site

$65K - $90K/yr

Coordinate prototypes, variable data, mailing projects, fulfillment, warehousing, and specialized ... Experience within the commercial print, packaging, marketing services, fulfillment, or ...

Coordinate prototypes, variable data, mailing projects, fulfillment, warehousing, and specialized ... Experience within the commercial print, packaging, marketing services, fulfillment, or ...

Account Manager

Eatontown, NJ ยท On-site

$65K - $90K/yr

Coordinate prototypes, variable data, mailing projects, fulfillment, warehousing, and specialized ... Experience within the commercial print, packaging, marketing services, fulfillment, or ...

Account Manager

Tinton Falls, NJ ยท On-site

$65K - $90K/yr

Coordinate prototypes, variable data, mailing projects, fulfillment, warehousing, and specialized ... Experience within the commercial print, packaging, marketing services, fulfillment, or ...

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Variable Data Printing information

What is variable data printing?

Variable data printing (VDP) is a form of digital printing that allows elements such as text, images, and graphics to be changed from one printed piece to the next, without stopping or slowing down the printing process. This technology is commonly used for personalized marketing materials, direct mail campaigns, and customized labels. By leveraging data from databases or external files, VDP enables businesses to create highly targeted and individualized communications, improving engagement and response rates. The flexibility and efficiency of VDP make it a valuable tool for modern print marketing strategies.

What are the key skills and qualifications needed to thrive as a variable data printing specialist, and why are they important?

To thrive as a Variable Data Printing Specialist, you need expertise in digital printing processes, data management, and a solid understanding of graphic design principles, often supported by experience or certifications in print technology. Familiarity with software such as Adobe Creative Suite, variable data printing (VDP) platforms like XMPie or EFI, and database systems is typically required. Attention to detail, problem-solving skills, and strong organizational abilities help ensure accuracy and efficiency in producing customized print materials. These skills are vital for delivering high-quality, personalized print projects that meet client specifications and deadlines.

What are some common challenges faced in a variable data printing role, and how can they be addressed?

Professionals in Variable Data Printing often encounter challenges such as managing data accuracy, ensuring seamless integration of customer data with design templates, and meeting tight turnaround times. Attention to detail is crucial, as errors in data merging can lead to costly misprints. Effective communication with clients and the prepress team helps clarify requirements and catch potential issues early. Leveraging advanced VDP software and conducting thorough proofing processes are key strategies to minimize mistakes and deliver high-quality, personalized print runs.

What is the difference between Variable Data Printing vs Digital Printer Operator?

AspectVariable Data PrintingDigital Printer Operator
CredentialsGraphic design, printing technology certificationsPrinter operation, technical certifications
Work EnvironmentPrint shops, marketing firms, direct mail companiesPrint shops, manufacturing facilities
Industry UsagePersonalized marketing, direct mail campaignsMass printing, production runs
Job FocusDesigning and managing variable data filesOperating digital printing equipment

Variable Data Printing involves creating customized print materials by integrating variable information into templates, focusing on design and data management. Digital Printer Operators handle the operation and maintenance of digital printing machines, ensuring quality output. While both roles work within the printing industry, Variable Data Printing emphasizes data customization and design, whereas Digital Printer Operators focus on machine operation and production efficiency.

What are popular job titles related to Variable Data Printing jobs in New York?

For Variable Data Printing jobs in New York, the most frequently searched job titles are:

What job categories do people searching Variable Data Printing jobs in New York look for?

The top searched job categories for Variable Data Printing jobs in New York are:

What cities in New York are hiring for Variable Data Printing jobs?

Cities in New York with the most Variable Data Printing job openings:

Infographic showing various Variable Data Printing job openings in New York as of August 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 100% In-person job distribution.

Account Director

Wilen

Melville, NY โ€ข On-site

$150K - $180K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago


Job description

About Us

We are a leading provider of highly versioned, digitally printed, and data-driven direct mail solutions. Our team leverages cutting-edge technology to deliver personalized campaigns that drive results for our clients. We are looking for a detail-oriented and strategic liaison to join our team.


Position Summary

The Account Director (AD) serves as the strategic and executional leader for assigned accounts, responsible for overall retention, growth, and alignment of the agency's efforts with client business goals. The AD oversees and helps support the development and execution of comprehensive marketing campaigns, while fostering senior-level client relationships. As a trusted partner, the AD consistently seeks new opportunities for growth, ensuring the agency delivers high-value, creative solutions that exceed client expectations. The role involves cross-departmental collaboration, leading internal teams, while helping the account team meet client deliverables. Account Directors are business unit leaders, with ultimate responsibility for the success of an account.
Key Responsibilities

All lawful directives of your supervisor or a member of Company management.

·         Serving as the primary relationship manager for senior client stakeholders, providing strategic guidance, proactive communication, and ensuring the successful execution of marketing campaigns.

·         Leading the development of marketing strategies and plans, aligning them with client business objectives using data-driven insights and market expertise to drive growth.

·         Developing creative briefs and direct creative groups in producing marketing materials that meet client goals and expectations.

·         Provide executional support to the account team by mentoring the current staff or acting as a backup to managing the day-to-day deliverables.

·         Review results to determine the recommended marketing plans for continued optimization.

·         Leading client meetings, creative reviews, results read-outs and QBRs.

·         Managing the financial health of accounts by overseeing budgets, forecasting, and ensuring accounts remain in good standing per the agreed upon billing terms.

·         Identifying opportunities for organic growth by recommending new programs and services, while proactively addressing client needs with innovative marketing solutions.

·         Fostering the professional development of team members through mentoring, performance feedback, and providing clear career growth paths.

·         Participating in the recruitment and evaluation of new talent, contributing to the hiring process by reviewing resumes, conducting interviews, and providing feedback.

·         Maintaining a pulse on internal workflows and processes to ensure the smooth execution of projects and the alignment of resources with team capabilities.


Qualifications & Skills

  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • 7+ years of account management experience within a direct mail, print, marketing services, or advertising agency.
  • Strong knowledge of: Direct mail production, Commercial printing, USPS regulations and postal optimization, Variable data printing (VDP) and Data-driven marketing
  • Experience managing large enterprise accounts.
  • Strong financial acumen, including budgeting and pricing.
  • Travel to meet with clients in person as needed.
  • Excellent presentation and communication skills.
  • Ability to manage multiple high-priority projects simultaneously.

This job description is subject to change from time to time at the Company’s discretion.

As a marketing agency, there are times when client deadlines dictate additional work hours. Our employees are expected to be available beyond standard work hours when necessary.


We’d love to hear your story and learn how your talents and experiences will enhance our team. You can find out more about us at wilengroup.com. This is a full-time position. We are an equal opportunity employer and a drug-free workplace. E-Verify.


Wilen offers a variety of benefits to eligible employees, including health insurance coverage (Medical, HSA, Dental, Vision), paid holiday, paid time off (PTO), 401(k), and many others.

Company Description

Wilen is driven by industry-leading agency services and cutting-edge direct mail production. We provide strategic direct marketing solutions for national brands, leveraging innovative variable data technology, to turn concepts into finished digital and physical products, all in one seamless process.