Job Summary:
Agoda is a global leader in online travel, connecting people to destinations and experiences. They are seeking a Senior Marketing Analyst to optimize campaign performance, analyze data, and provide insights to improve marketing strategies.
Responsibilities:
โข Experimenting and optimizing campaign performance: Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
โข Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap
โข Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.
Qualifications:
Required:
โข Bachelorโs degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study
โข 4+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business role for a fast-growing global tech company
โข Experience in one or more data analysis packages or databases, e.g. SQL, SAS, R, SPSS, Python, VBA and visualization tools, e.g. Tableau, Power BI, etc.
โข Excellent verbal and written communication skills in English
โข Ability to move fast and be efficient, making decisions on objective data evidence
โข Innate desire to take ownership, make an impact and influence outcomes
โข Excellent organizational skills, attention to detail and ability to work independently
Preferred:
โข Experience in digital marketing or e-commerce
โข Experience with A/B testing and other testing metrics
โข Strong presentation and negotiation skills
Company:
Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings. Founded in 2005, the company is headquartered in Singapore, SGP, with a team of 5001-10000 employees. The company is currently Late Stage.