Trade Marketing Associate Jobs in Indiana (NOW HIRING)

Job Title: Senior Media Strategy Manager (Omnichannel Performance)
Role Overview
We are seeking a high-performing Senior Media Strategy Manager to lead our paid media efforts across integrated consumer and professional channels. This role serves as a "bridge" between high-level brand strategy and in-market execution. You will be responsible for defining the media mix, optimizing for ROI, and managing the agency partnership to ensure every dollar spent drives measurable revenue growth.
This is a strategic leadership role. You aren't just buying media; you are conceptualizing how to reach diverse audiences (B2B and B2C) and using data-driven insights to challenge the status quo. If you are a performance-obsessed strategist who thrives in a fast-paced environment and knows how to navigate complex organizational layers to get results, this is an ideal role for you.
Key Responsibilities
Media Strategy & Performance
• Holistic Planning: Lead the development of integrated media strategies (online and offline). Participate in annual brand planning, setting objectives, channel mixes, and measurement frameworks that prioritize revenue growth.
• Performance Optimization: Monitor in-market execution against KPIs. Use historical performance, consumption insights, and media mix modeling to iterate on plans and drive maximum efficiency.
• Data-Driven Decision Making: Work with internal data partners to synthesize large volumes of data into actionable "growth levers." Avoid data paralysis by prioritizing what truly impacts business outcomes.
Agency & Stakeholder Leadership
• Agency Stewardship: Manage the client-agency partnership with clear expectations, regular performance evaluations, and collaborative action planning to ensure customer-centric tactics.
• Cross-Functional Influence: Influence decision-making across functional silos. Prepare and present strategy recommendations that align media objectives with broader business priorities.
• Financial Oversight: Manage multi-channel budgets, including reconciliation and trade-off recommendations for internal brand partners.
Governance & Innovation
• Compliance: Ensure all media activity adheres to industry-specific marketing guidelines, privacy policies, and rigorous ethical standards.
• Continuous Innovation: Act as an incubator for new ideas-leveraging automation, testing new channel opportunities, and challenging established processes to improve our "digital building blocks."
Qualifications & Requirements
Minimum Qualifications
• Education: Bachelor's degree in Communications, Marketing, Media, Business, or a related field.
• Experience Baseline: Minimum of five (5) years of senior-level professional experience in media planning and strategy.
• Technical Mastery: Expertise in planning, buying, and measurement across both offline and online media channels. Strong proficiency in Media Mix Modeling and
Performance Measurement tools.
• Project/Budget Management: Proven ability to manage complex budgets, track channel performance, and reconcile spend with surgical attention to detail.
Preferred Attributes
• Proven record of influencing stakeholders at levels above them and across different functional areas.
• Ability to resolve problems efficiently in a "constantly evolving" or high-ambiguity environment.
• High level of comfort working in a matrixed organization where relationship-building is key to execution.
Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, AllSTEM Connections is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AllSTEM Connections participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Additional Skills
(none specified)
AllSTEM Representative Contact Info
Account Executive:
Nichols
Branch Phone:
(909) 244-1777
Location:
Ontario, CA