ZipRecruiter

Log In

1

Tourism Public Relations Jobs (NOW HIRING)

Museum of Illusions

PR Manager

Scottsdale, AZ · On-site

Collaborate with local tourism boards and community organizations to develop long-term, mutually beneficial relationships. Location Openings & Events * Support the Global PR Director in the planning ...

Rpillusionscorp

PR Manager

Scottsdale, AZ

Collaborate with local tourism boards and community organizations to develop long-term, mutually beneficial relationships. Location Openings & Events * Support the Global PR Director in the planning ...

J/PR

Senior Publicist

San Diego, CA · On-site

At least 4-6 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas * Must have stellar hotel, restaurant, and media references

J/PR

Senior Publicist

San Diego, CA · On-site

At least 4-6 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas * Must have stellar hotel, restaurant, and media references

FAIRMONT

Public Relations & Communications: * Develop and execute integrated annual public relations and ... Cultivate and maintain strategic relationships with key media, industry, tourism, and brand ...

AccorHotel

$110K - $133K/yr

Public Relations & Communications: * Develop and execute integrated annual public relations and ... Cultivate and maintain strategic relationships with key media, industry, tourism, and brand ...

next page

Showing results 1-20

All JobsTourism Public Relations Jobs

Tourism Public Relations information

See salary details

$28K

$80.7K

$140.5K

How much do tourism public relations jobs pay per year?

As of Aug 6, 2026, the average yearly pay for tourism public relations in the United States is $80,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $105,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Tourism Public Relations, and why are they important?

To excel in Tourism Public Relations, candidates typically need a background in communications, marketing, or public relations, along with experience in media outreach and event coordination. Familiarity with press release distribution tools, social media scheduling platforms, and media monitoring systems is often required. Strong interpersonal skills, creativity, and the ability to manage multiple projects simultaneously help individuals stand out in this field. These competencies are crucial for effectively promoting destinations, building positive media relationships, and handling public communication challenges.

What are the typical daily responsibilities of someone working in Tourism Public Relations?

In Tourism Public Relations, your day often includes drafting press releases, coordinating media visits, responding to journalist inquiries, and managing social media content. You may also be responsible for organizing press events, liaising with local tourism partners, and monitoring media coverage to assess campaign effectiveness. The role requires a blend of proactive outreach and quick responses to developing news or public interest. Working closely with marketing teams and external stakeholders, you are key to shaping and maintaining a positive image for the destination or organization you represent. This dynamic environment offers variety and frequent opportunities to showcase creativity and strategic communication skills.

What is a Tourism Public Relations?

A Tourism Public Relations job involves managing the public image and communications of travel destinations, hospitality brands, or tourism organizations. Professionals in this field create press releases, work with media outlets, and develop marketing campaigns to promote tourism. They also handle crisis communication, engage with influencers, and build relationships with journalists to generate positive publicity. Their goal is to attract travelers, enhance a destination's reputation, and support the growth of the tourism industry.

More about Tourism Public Relations jobs
What cities are hiring for Tourism Public Relations jobs? Cities with the most Tourism Public Relations job openings:
What states have the most Tourism Public Relations jobs? States with the most job openings for Tourism Public Relations jobs include:
What job categories do people searching Tourism Public Relations jobs look for? The top searched job categories for Tourism Public Relations jobs are:
Tourism Public Relations jobs near you
Infographic showing various Tourism Public Relations job openings in the United States as of August 2026, with employment types broken down into 4% Internship, 92% Full Time, 2% Part Time, and 2% Temporary. Highlights an 100% In-person job distribution, with an average salary of $80,705 per year, or $38.8 per hour.

Director-Public Relations

Explore St. Louis

Saint Louis, MO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago

Job description

Working closely with agency partners and regional stakeholders, including Greater St. Louis, Inc., this role ensures a cohesive, amplified St. Louis story across tourism, business and economic development audiences. The PR Director will work collaboratively with our internal departments to effectively support tourism growth, convention sales and destination reputation.
Key Responsibilities
  • Lead national, international and regional PR strategies that elevate St. Louis' profile and shape destination narrative
  • Drive media strategies that support convention sales, major events and key announcements
  • Support executive visibility for Explore St. Louis leadership, including the President and CEO, by identifying and securing media speaking opportunities, interviews and thought leadership positioning that elevate the destination narrative
  • Oversee local, national and international media outreach for Explore St. Louis, America's Center and the St. Louis Film Office, with a focus on elevating the Film Office as a driver of national and global destination awareness
  • Collaborate with the partnerships team to align PR messaging and develop tools, story frameworks and communications that enable partners to amplify the St. Louis narrative
  • Expand media strategy to include podcasts, digital-first outlets and emerging media platforms, ensuring outreach reflects evolving media consumption habits
  • Manage national and international agency relationships to ensure alignment with organizational priorities
  • Track and analyze media performance to optimize strategy and impact
  • Plan and execute media hosting and familiarization tours
  • Maintain alignment with Greater St. Louis, Inc. to ensure a unified regional story
  • Identify timely story angles tied to openings, events and cultural moments across the destination
  • Develop press materials including releases, media alerts, itineraries and story starters
  • Plan and execute press conferences and media events as needed

Integrated Marketing Alignment
  • Align PR strategy with paid, owned and earned efforts in collaboration with marketing
  • Partner with social and content leads to integrate PR priorities into channel planning and campaigns
  • Ensure earned media storytelling is reflected across owned platforms including social, website, blog and newsletters
  • Work closely with the Director of Brand Voice to align PR strategy with brand positioning and messaging
  • Collaborate on editorial storytelling and destination features that support media pitching

Primary KPIs
  • Growth in high-value earned media placements across top tier national and international outlets
  • Share of voice versus competitive destinations in priority markets
  • Quality of coverage including message pull-through, brand alignment and target audience reach
  • Influence on destination perception, including shifts in sentiment, brand attributes and reputation in priority markets
  • Media impact on convention sales, major event visibility and destination demand
  • Increase in international media coverage, with emphasis on priority markets such as the UK
  • Performance of hosted media including resulting coverage and reach
  • Alignment of earned media with brand and campaign priorities across paid and owned channels

Education
  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field required. Advanced degree preferred.
  • Equivalent senior-level experience will be considered

Qualifications and Attributes
  • Deep knowledge of St. Louis and its visitor economy
  • Strong storytelling, writing and editorial planning skills
  • Experience aligning PR with social and digital content strategies
  • Highly collaborative with strong internal and external relationship skills
  • Strong connector across media, hospitality and cultural sectors
  • Deep curiosity about travel, culture and emerging trends
  • Strategic mindset with clear understanding of PR's role in destination growth
  • Confident external representative of the destination
  • Highly organized with ability to manage multiple priorities

Join us as a pivotal leader in shaping our organization's voice! Bring your energy, creativity, and strategic insight to drive impactful public relations initiatives that resonate with audiences worldwide. Explore St. Louis offers a robust compensation and benefit package including medical, dental, vision, life and disability insurance as well as pension, paid holidays and PTO. Apply on our Explore St. Louis Careers URL or email a resume and cover letter to jobs@explorestlouis.com. Please include your cover letter and resume when applying online. NO PHONE CALLS! EOE.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Apply