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Tourism Public Relations Jobs (NOW HIRING)

Public Relations & Communications: * Develop and execute integrated annual public relations and ... Cultivate and maintain strategic relationships with key media, industry, tourism, and brand ...

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Tourism Public Relations information

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$28K

$80.7K

$140.5K

How much do tourism public relations jobs pay per year?

As of Sep 6, 2026, the average yearly pay for tourism public relations in the United States is $80,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $105,500.00 per year, depending on experience, location, and employer.

What is a Tourism Public Relations?

A Tourism Public Relations job involves managing the public image and communications of travel destinations, hospitality brands, or tourism organizations. Professionals in this field create press releases, work with media outlets, and develop marketing campaigns to promote tourism. They also handle crisis communication, engage with influencers, and build relationships with journalists to generate positive publicity. Their goal is to attract travelers, enhance a destination's reputation, and support the growth of the tourism industry.

What are the typical daily responsibilities of someone working in Tourism Public Relations?

In Tourism Public Relations, your day often includes drafting press releases, coordinating media visits, responding to journalist inquiries, and managing social media content. You may also be responsible for organizing press events, liaising with local tourism partners, and monitoring media coverage to assess campaign effectiveness. The role requires a blend of proactive outreach and quick responses to developing news or public interest. Working closely with marketing teams and external stakeholders, you are key to shaping and maintaining a positive image for the destination or organization you represent. This dynamic environment offers variety and frequent opportunities to showcase creativity and strategic communication skills.

What are the key skills and qualifications needed to thrive in Tourism Public Relations, and why are they important?

To excel in Tourism Public Relations, candidates typically need a background in communications, marketing, or public relations, along with experience in media outreach and event coordination. Familiarity with press release distribution tools, social media scheduling platforms, and media monitoring systems is often required. Strong interpersonal skills, creativity, and the ability to manage multiple projects simultaneously help individuals stand out in this field. These competencies are crucial for effectively promoting destinations, building positive media relationships, and handling public communication challenges.

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What cities are hiring for Tourism Public Relations jobs?

Cities with the most Tourism Public Relations job openings:

What states have the most Tourism Public Relations jobs?

States with the most job openings for Tourism Public Relations jobs include:

What job categories do people searching Tourism Public Relations jobs look for?

The top searched job categories for Tourism Public Relations jobs are:

Infographic showing various Tourism Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $80,705 per year, or $38.8 per hour.

Coordinator, Area Public Relations - WORTH (Outdoor Recreation, Tourism, & Hospitality)

University of Wyoming

Laramie, WY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago


University Of Wyoming rating

7.0

Company rating: 7.0 out of 10

Based on 36 frontline employees who took The Breakroom Quiz

442nd of 631 rated colleges and universities


Job description

Join Our Campus Community!  

Thank you for your interest in joining the University of Wyoming. Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today! 

Why Choose Us?  

At the University of Wyoming, we value our employees and invest in their success.  Our comprehensive benefits package is designed to support your health, financial security, and work-life balance.  Benefits include: 

  • Generous Retirement Contributions:The State contributes over 15% of your gross salary.  With your mandatory employee contribution, the total contribution toward your retirement plan exceeds 19%. 
  • Exceptional Health & Prescription Coverage:Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs. 
  • Paid Time Off:Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. 
  • Tuition Waiver:Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. 
  • Wellness and Employee Assistance Programs:Stay healthy with wellness initiatives, counseling services, and mental health resources. 

At the University of Wyoming, we are committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW's Benefits Summary. 

JOB TITLE: 

Coordinator, Area Public Relations - WORTH (Outdoor Recreation, Tourism, and Hospitality)

JOB PURPOSE: 

Design, coordinate, and implement marketing and communication strategies that promote the programs, research, and statewide engagement efforts of the Jay Kemmerer WORTH Institute. This position enhances brand visibility, manages digital and print content, supports event promotion, and ensures consistent messaging to students, faculty, industry partners, and the public in alignment with the Institute's mission to expand and diversify Wyoming's economy through outdoor recreation, tourism, and hospitality.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop and implement marketing and communication strategies that align with the WORTH Institute's mission and objectives. Design, coordinate, and execute multi-channel marketing campaigns to increase visibility and impact of WORTH programs and initiatives.
  • Manage content strategy and production across web, print, email, and social media platforms.
  • Design and produce visually compelling graphics, videos, and promotional materials using Adobe Creative Suite and other design tools. Ensure brand consistency across platforms and alignment with University of Wyoming standards. 
  • Plan and implement marketing strategies for WORTH-hosted events.  Coordinate campaigns to increase attendance and engagement among students, faculty, industry partners, donors, and policymakers.
  • Track and analyze marketing performance metrics (e.g., email open rates, website traffic, social media engagement).  Generate reports to evaluate campaign success and apply insights to continuously improve marketing effectiveness. Communicate outcomes to leadership, funders, and external stakeholders.
  • Manage marketing budgets, contracts, timelines, and vendor relationships.  Serve as the primary point of contact for all marketing-related inquiries.
  • Assist with photography, videography, and documentation of WORTH programs and services. 

COMPETENCIES:

  • Independence
  • Meeting Membership
  • Quantity of Work
  • Strategic Planning
  • Attention to Detail
  • Delegating Responsibility

MINIMUM QUALIFICATIONS:  

Education:  Bachelor's degree

Experience:  2 years work-related experience

 DESIRED QUALIFICATIONS: 

  • Proficiency in Adobe Creative Suite products for graphic design.
  • Familiarity with higher education, nonprofit, or tourism/hospitality marketing.
  • Strong writing and content creation skills tailored to multiple audiences (students, industry partners, legislators, donors).
  • Experience with digital marketing tools.
  • Experience with video production and editing.

REQUIRED APPLICATION MATERIALS:

Complete the online application.  The department additionally requests candidates upload the following document(s) for a complete application: 

  1. Cover letter 
  2. Resume or C.V. 
  3. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position). 

This position will remain open until filled. Complete applications received by 9/9/2026 will receive full consideration. 

WORK LOCATION: 

On-Campus: This position provides vital support to campus customers, and the successful candidate must be available to work and perform essential job functions on campus, understanding our location is at 7,220 feet above sea level.   

 WORK AUTHORIZATION REQUIREMENTS

The successful candidate must be eligible to work in the United States, as sponsorship for any work authorization or work visas is not available for this position. 

HIRING STATEMENT/EEO: 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliancewith the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or emailjobapps@uwyo.edu. 

ABOUT LARAMIE: 

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn  more about Laramie by visiting the About Laramie website. 

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range and the metropolitan Denver area. Laramie's beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/ 


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About University of Wyoming

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The University of Wyoming (UW) is a renowned institution known for its commitment to academic excellence, vibrant community, and stunning natural surroundings. As the only four-year university in Wyoming, UW offers a diverse range of undergraduate and graduate programs across various fields of study. With a history dating back to 1886, the university has established a strong reputation for its rigorous academics, distinguished faculty, and state-of-the-art facilities. Located in Laramie, Wyoming, UW's campus provides a picturesque backdrop for students' educational journey. Surrounded by the breathtaking beauty of the Rocky Mountains and vast plains, students at UW enjoy access to a wealth of outdoor recreational opportunities. Beyond the scenic landscape, the university fosters a strong sense of community, where students, faculty, and staff form lasting connections. With a relatively small student-to-faculty ratio, UW offers a supportive and engaging environment for students to thrive academically and personally.

Industry

Education

Company size

10,000+ Employees

Headquarters location

Laramie, WY, US

Year founded

1886

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