Tourism Market Research Jobs (NOW HIRING)

JTB Hawaii Travel, LLC, (JHT) has evolved and expanded its operations, from an on-the-ground travel support services to inbound Japan travelers, to establishing itself as Hawaii's market leader in innovative entertainment and travel services. JTB Hawaii Travel continues to develop and integrate its expertise, experience and synergy in travel planning, destination promotion and event management as it seeks to further solidify its position as a full-fledged destination management company (DMC).
Dayforce Code: Hawaii-Specialist- Tourism Platform Development
Hawaii-Manager-Honolulu Office [Pay Range: $59,000-$79,000]
Primary Responsibilities: Under the general direction of the Tourism Platform Department Manager, this position is responsible for supporting the development and execution of JTB Hawaii's new business initiative, the "Tourism Platform."
This role contributes to building a sustainable tourism business model centered on transportation services by conducting market research, executing PoC (Proof of Concept), supporting service design, coordinating with internal and external stakeholders, and assisting in digital platform development.
Percent Time Spent
Essential Functions
10%
1. Market Research & Analysis
・Conduct market research focusing on travel demand, customer behavior, and competitive landscape, particularly in the U.S. West Coast market.
・Collect and analyze internal and external data to support business development.
・Develop hypotheses and prepare analytical reports to guide decision-making.
15%
2. Service Testing & Continuous Improvement Planning
・ Support the planning and execution of service testing and continuous improvement initiatives for the Tourism Platform.
・Assist in testing transportation services, mobility integration, and pass-based products.
・Collect, manage, and analyze operational data, including usage logs, customer feedback, and GPS/MAP data.
・Identify operational challenges and propose service improvements based on data and business needs.
15%
3. Transportation Service Development
・Support the planning and improvement of core transportation services (airport transfer, city transportation, and island shuttle services).
・Assist in developing integrated transportation solutions and shared mobility services.
・Contribute to the design and implementation of multi-use passes and service offerings.
15%
4. Digital Platform Development Support
・Assist in the development of digital commerce functions, including booking, payment, and product management systems.
・Support the design of customer journeys, including landing pages and user interfaces.
・Coordinate with system vendors and internal stakeholders to support platform development.
・Contribute to initiatives that enhance customer engagement through digital tools.
15%
5. Partner Development & Coordination
・Support collaboration with transportation providers (e.g., HiBus, mobi, Uber) and other external partners.
・Assist in identifying and developing new business partnerships.
・Coordinate with internal departments and external stakeholders to ensure project alignment.
15%
6. Ancillary Products & Services Development
・Support the development of additional services such as optional tours, restaurants, and retail offerings.
・Assist in localizing products and services for English-speaking markets.
・Contribute to cross-selling and upselling strategies to enhance revenue opportunities.
15%
7. Data Utilization & Business Planning Support
・Support the collection, analysis, and utilization of marketing and operational data.
・Assist in developing pricing strategies and revenue models.
・Contribute to business planning and commercialization proposals based on PoC outcomes.
100%
Secondary Functions:

1. Support company-wide events and initiatives by coordinating digital content, promotional materials, and operational requirements as needed.
2. Contribute to cross-functional projects and initiatives across departments, supporting alignment and execution.
3. Continuously develop professional knowledge in digital technologies, mobility services, and travel industry trends, and apply insights to improve business outcomes.
4. Provide support to management and other departments during peak periods or as business needs require.

Knowledge, Skills and Abilities:

1. College degree or equivalent experience.
2. 3-5 years of relevant experience in business development, project coordination, digital, or marketing-related roles.
3. Strong communication skills in English and Japanese (both verbal and written).
4. Ability to collaborate effectively with internal teams, business partners, and external stakeholders.
5. Strong interpersonal skills and basic negotiation ability.
6. Understanding of travel market dynamics, including Japanese and international customer segments.
7. Knowledge of Hawaii's tourism industry, infrastructure, and mobility environment.
8. Familiarity with JTB products, services, and internal systems is preferred.
9. Working knowledge of digital tools and platforms (e.g., CMS, data tools, and creative tools such as Adobe Illustrator) is preferred.
10. Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment.
11. Valid Hawaii driver's license preferred.

Working Conditions:
Working Hours

1. 40 hours per week, between the hours of 8:00 am - 6:00 pm, Monday through Friday but may work afterhours, weekends and holidays as deemed necessary.
2. Heavy overtime seasonally, periodically, and as required.
3. Occasional travel to various locations outside of the office, including travel to neighbor islands, continental U.S., and/or abroad, where weather conditions may vary.

Physical and Mental Demands (focus on ADA language - highlighted parts)

1. Must be able to frequently communicate with customers/ co-workers/vendors over the phone, computer, or in person in Japanese and English.
2. Must be able to constantly operate a computer and other office productivity machinery,

such as a copier, printer, multi-line telephone system, cellular phone, facsimile machine,
other standard office equipment, email, vehicle.

1. Must be able to remain in a stationary position 80% of the time.
2. Must be able to observe documents from computer screens.
3. Must be able to operate heavy camera equipment during photo shooting.
4. Occasionally lift and/or relocate equipment weighing up to 50 pounds, with aid of coworkers and handcarts.
5. Subject to atmospheric conditions including: an air conditioned office, exhaust fumes, and dust.

To submit an application, click on the Apply button at the top of this page. JTB Hawaii Travel, LLC is a drug free workplace and an Equal Opportunity Employer.