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ADMISSIONS COMMUNICATION SPECIALIST - ADMISSIONS
POSITION
Full-time, 12 month position
A key member of the admissions team, the Admissions Communication Specialist is responsible for developing, coordinating, and executing strategic communications that support undergraduate recruitment, yield, and enrollment initiatives. This position manages prospective student communication plans across multiple platforms, including CRM systems, email, texting, print, and digital outreach, while ensuring messaging aligns with institutional enrollment goals and brand standards.
The individual selected will represent the University of Minnesota Crookston by providing high-quality service to prospective students and their families while collaborating with campus partners to support student success and advance efforts to foster a welcoming and inclusive campus environment.
The Admissions Communication Specialist collaborates closely with admissions counselors, marketing and communications, financial aid, academic departments, and enrollment leadership to enhance student engagement throughout the recruitment funnel and improve inquiry-to-enrollment conversion outcomes.
RESPONSIBILITIES:
Recruitment Communication Strategy

• Working with the Director of Admissions, develop and execute communication plans for prospective students at all stages of the admissions funnel, including inquiry, applicant, admitted, and confirmed student populations.
• Coordinate strategic messaging campaigns focused on recruitment, yield, event promotion, FAFSA completion, scholarship deadlines, and enrollment milestones.
• Assist in developing segmented communication strategies for specific student populations, including first-year, transfer, online, adult, and out-of-state students.
• Monitor communication performance metrics and recommend improvements based on engagement and conversion data.

CRM & Communication Operations

• Manage and maintain communication workflows within the institution's CRM system (e.g., Slate).
• Build, test, and deploy email campaigns, text message campaigns, event communications, and automated workflows.
• Ensure accuracy and quality control of communications, including merge fields, audience segmentation, and timing of delivery.
• Support CRM data integrity and collaborate with admissions operations staff on recruitment processes and reporting.

Content Development

• Draft and edit recruitment-focused content for email, print, text messaging, social media collaboration with Marketing and Communications, and digital advertising.
• Ensure communications maintain consistent institutional voice, tone, and branding standards.
• Develop communication content that emphasizes affordability, academic programs, student experience, and enrollment value proposition.

Event & Yield Support

• Support communication efforts related to campus visit programs, admitted student events, orientation initiatives, and recruitment campaigns.
• Assist with event invitation development, registration communications, reminders, and follow-up messaging.
• Coordinate communication timelines tied to enrollment deadlines and strategic enrollment initiatives.

Collaboration & Strategic Planning

• Collaborate with Marketing and Communications to align recruitment messaging and digital campaigns.
• Partner with Financial Aid and academic departments to communicate program-specific opportunities and student support resources.
• Participate in enrollment strategy discussions and contribute ideas to improve prospective student engagement and enrollment outcomes.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong interpersonal and collaborative skills.
• Ability to communicate effectively with diverse student populations.
• Ability to interpret enrollment data and adjust communication strategies accordingly.
• Demonstrated creativity and strategic thinking in communication planning.
• Commitment to student-centered service and enrollment success.

REPORTING RELATIONSHIP:
Reports to the Director of Admissions
Qualifications
MINIMUM QUALIFICATIONS:

• Bachelor's degree plus at least four years of relevant experience or Master's degree plus at least two years of relevant experience.
• Experience in admissions and recruitment focused communications, marketing, recruitment, admissions processes, or customer relationship management.
• Strong written and verbal communication skills.
• Experience managing multiple projects and deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to analyze communication effectiveness and engagement data.

PREFERRED QUALIFICATIONS:

• Master's degree in Strategic Communications, Marketing, Higher Education, Communications, Public Relations, or a related field required at the time of hire or within 1 year of employment.
• Experience working in higher education admissions or enrollment management.
• In depth experience using CRM platforms such as Slate.
• Familiarity with email marketing, text messaging platforms, and digital communication strategies.
• Knowledge of student recruitment and enrollment funnel strategies.
• Experience with audience segmentation and communication analytics.

Pay and Benefits
Pay Range: $52,500 - $59,900 per year; depending on education/qualifications/experience
Time Appointment: 100% Appointment
Position Type: Faculty and P&A Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost

While our salary ranges provide a framework, it is important to note that most of the
time, the initial pay may not reach the maximum of the range. This approach ensures
that compensation reflects the value and unique contributions of each candidate while
maintaining equity within our organization. As part of our commitment to fair and
equitable compensation, please be aware that the salary offered to incoming candidates
will be based on their individual credentials and experience.
How To Apply
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
Required application materials: Resume and cover letter
To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About University of Minnesota
University of Minnesota, Crookston (UMC)
With a strong tradition of technology-enhanced teaching and learning, the University of Minnesota Crookston (UMC) serves as the U's major outpost in Northwest Minnesota. UMC provides both experiential, career-oriented degree programs as well as high-quality online programs, while connecting its teaching, research, and outreach to rural economic development and service to the region and beyond.
At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.