The Senior Manager, Digital Editorial & Web Content leadsย the Whitney'sย editorial voice, standards, and content quality across its owned digital platforms, primarily whitney.org, Bloomberg Connects, YouTube, and related properties. This role brings a managing editor mindset to the Museum's digital presence, shaping editorial vision and defining how scholarship, exhibitions, and institutional programs are translated into clear, engaging, audience-centered content. Working in close partnership with the Assistant Director, Digital Content, who leads platform strategy, audience growth, and performance, this role is the editorial counterpart accountable for the quality, consistency, and resonance of content across owned channels.ย ย
ย The Senior Manager works deeply and consistently with Education, Curatorial, Exhibitions, Publications, and Rightsย Managementย translatingย scholarshipย and institutional knowledge into clear, engaging, and responsible digital editorial experiences.
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Responsibilitiesย
Editorial Strategy & Audience-Centered Thinking:ย
- Define and own the editorial vision for content on the Whitney's owned platformsย (Whitney.org, Bloomberg Connects, YouTube), grounded in audience insight, institutional priorities, and best-in-class digital publishing practices, in alignment with platform strategy set in partnership with the Assistant Director of Digital Content.ย
- Lead editorial standards and interpretive quality on Bloomberg Connects, in partnership with the Content Coordinator who manages day-to-dayย execution.ย
- Champion new editorial formats, storytellingย approachesย and interpretive models contributing to audience growth on owned platforms.ย ย
- Translate exhibitions, interpretive frameworks, educational content, and institutional initiatives into compelling digital editorial structures.ย
- With the Web Operations Manager,ย data, analytics, and qualitativeย insightย to inform editorial decisions and evolve content strategy over time.ย
Website & Platform Ownershipย
- Serve as the primary owner of editorial content across whitney.org, ensuring accuracy, consistency of institutional voice, accessibility, and usability.ย
- Leadย editorialย oversight ofย allย frequentlyย updated content (exhibitions, calendar,ย ticketingย and visit-related pages),ย establishingย sustainable workflows and accountability.ย
- Set andย maintainย editorial standards, style guidelines, and publishing best practices for the Museumโs web platforms.ย
- Lead editorial voice and storytelling standards for the Whitney's YouTube channel, in partnership with the Assistant Director on channel strategy, audience development, and the channel's role within the Museum's broader digital ecosystemย
- Setย editorialย standards for video packaging from an audience and editorial perspective, including titles, descriptions, metadata, thumbnails, and contextual framing, in close collaboration with Creative and Video teams.ย
- Define publishing cadence and channel rhythms, ensuring alignment with exhibitions, programs, institutional priorities, and long-term audience development goals.ย
- Own the editorial calendar across owned platforms, ensuring alignment with exhibitions, programs, and institutional priorities, in coordination with the Assistant Director on cadence tied to audience development goals.ย
Cross-Departmental Collaboration & Institutional Stewardshipย
- Partner closely withย Education andย Curatorialย teams to translate scholarship and exhibition narratives into digital editorial formatsย appropriate forย broad audiences.ย
- Collaborate with Education to align digital content with interpretive goals, learning frameworks, and access initiatives.ย
- Work withย Publications, Research, and colleagues in Digital Contentย toย ensureย appropriate use, adaptation, and clearance of texts, images, video, and audio across digital platforms.ย
- Partner with Product and Design to align editorial intent with platform functionality, UX, and long-term digital roadmaps.ย
- Collaborate with Communications and Marketing to ensure editorial content supports narrative, audience development, and institutional priorities without collapsing into promotion.ย
Content Production & Project Leadershipย
- Oversee production of content aligned with the editorial calendar, setting priorities and sequencing in alignment with exhibitions, programs, and institutional milestones.ย
- Alongside Assistant Director of Digital Content,ย project-manage digital initiatives including editorial features, video and audio content, mobile guide content, and special web projects.ย
- Ensure rights clearance, accessibility standardsย and timelines are met across all projects.ย
Team Leadership & Editorial Operationsย
- Directly manage and mentorย the Web Operations Manager and Content Coordinator, setting clear expectations and editorial standards.ย
- Build and document scalable editorial workflows that support both day-to-day publishing and high-visibility momentsย ย
Qualificationsย
- 7โ10 years of experience in digital editorial leadership, content strategy, or web publishing, with a strong preference for managing editorโlevel experience.ย
- Demonstrated success working with complex content, multiple stakeholders, and rights-sensitive material.ย
- Strong understanding of audience-centered editorial,ย digital analytics, and editorial performance.ย
- Fluency in CMS platforms, accessibility standards, and modern web publishing practices.ย
- Proven people management experience and comfort leading change within institutions.ย
- Familiarity with Bloomberg Connects or comparable mobile guide platforms, including content strategy, publishing workflows, and audience engagement considerations.ย
- Spanish languageย proficiencyย a plusย
Compensation & Benefits- Salary range is $90,000 - $100,000 and will be commensurate with experienceย
- Medical, Dental, Vision, 403(b) electionsย
- Generous Paid Time Off benefitsย
- Commuter benefits - parking and mass transitย
- Admission to world-renowned museums across the city and nationallyย
- Pet insurance and discounted membership for Citibike
The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidateโs experience, education, special licensing or qualifications, and other factors.ย If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates. Whether youโre new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.
About the Whitney
The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitneyโs mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.ย
EEO Statement
The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status,ย pregnancy,ย partnership status,ย caregiver status,ย veteranย status, gender (including gender identity), sexual orientation,ย genetic information, predisposition, or carrier status, arrest or conviction record to the extent required by applicable law, credit history,ย domestic violence, sexual violence, or stalking victim status,ย or any other factor prohibited by law.ย The Museum hires and promotes individuals solely on the basis ofย their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels.
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