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Technical Sales Lead Jobs (NOW HIRING)

DBSync Inc

Technical Sales Associate

You You have a strong technical background, a passion for technology, and hands-on experience in ... Support sales activities including lead generation, outreach, and follow-ups. * Collaborate with ...

Ontic

Technical Sales Manager

Creedmoor, NC · On-site

$110K - $140K/yr

Technical Sales Manager We are a fast-paced business with ambitious growth plans; so if you are ... Create and lead sales campaigns, expand customer knowledge, effectively extend the usable lifetime ...

Socket.dev

Technical Sales Manager

Bentonville, AR · On-site

$129K - $192K/yr

Serve as the lead technical authority, educating Walmart, Sam's Club, and supplier engineering ... Consultative Sales Mindset: Demonstrated track record of working in a paired sales model ...

PeopleShare

Technical Sales Representative

Aston, PA · On-site

Manage lead generation; build target list for new accounts * Serve and primary point of contact for ... Technical Sales Representative: * Must have a bachelor's degree in chemistry, engineering or ...

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Technical Sales Lead information

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$30K

$156.3K

$206K

How much do technical sales lead jobs pay per year?

As of Sep 13, 2026, the average yearly pay for technical sales lead in the United States is $156,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What is a technical sales lead?

A Technical Sales Lead is a professional who bridges the gap between a company's technical offerings and its customers. They possess deep knowledge of the products or services and work closely with clients to understand their needs, provide technical solutions, and drive sales. In addition to leading sales efforts, they often mentor other sales team members, coordinate with engineering teams, and ensure customer requirements are met. Their role is critical in industries where products or services require significant technical expertise.

What are the key skills and qualifications needed to thrive as a technical sales lead?

To thrive as a Technical Sales Lead, you need deep technical knowledge of your products or services, strong sales acumen, and a background in business or engineering, often supported by a relevant bachelor's degree. Familiarity with CRM software, sales automation tools, and industry-specific platforms is crucial for managing leads and tracking performance. Outstanding interpersonal skills, strategic thinking, and the ability to translate complex technical concepts into customer value propositions set top performers apart. These competencies are vital for effectively bridging technical expertise and sales strategy, ensuring successful client relationships and revenue growth.

How does a technical sales lead typically balance technical expertise with sales responsibilities in their daily work?

A Technical Sales Lead bridges the gap between sales and engineering by combining in-depth product knowledge with strong client-facing skills. On a typical day, they might meet with potential clients to understand technical requirements, collaborate with engineering teams to tailor solutions, and support sales representatives during complex negotiations. Balancing these responsibilities requires excellent communication, time management, and the ability to translate technical features into business value. The role often involves mentoring junior sales engineers and staying current with product developments to effectively address client needs.

What is the difference between Technical Sales Lead vs Sales Engineer?

AspectTechnical Sales LeadSales Engineer
Required CredentialsBachelor's degree in engineering, technical field, or related experienceBachelor's degree in engineering, technical field, or related experience
Work EnvironmentLeads sales teams, develops strategies, and manages client relationshipsProvides technical product demonstrations, supports sales, and customizes solutions
Employer & Industry UsageUsed in tech, manufacturing, and engineering firms for sales leadership rolesCommon in tech, software, and industrial sectors for technical client support

The Technical Sales Lead focuses on leading sales teams and strategy development, while the Sales Engineer primarily supports sales through technical expertise and product demonstrations. Both roles require technical knowledge and work closely with clients, but the Lead has a broader managerial and strategic focus, whereas the Sales Engineer emphasizes technical support during sales processes.

Does technical sales lead pay well?

Technical Sales Lead positions typically offer competitive salaries that reflect experience, technical knowledge, and sales skills. Compensation often includes base pay plus commissions or bonuses, with total earnings varying by industry, company size, and geographic location. Experienced leads with strong technical backgrounds and sales expertise tend to earn higher salaries.

What does a technical sales lead do?

A technical sales lead manages the sales process for technical products or services, combining technical knowledge with sales skills to engage clients, understand their needs, and demonstrate product value. They often collaborate with engineering teams, prepare technical proposals, and use CRM tools to track sales activities. Strong communication, technical expertise, and leadership are essential in this role.
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What are popular job titles related to Technical Sales Lead jobs?

For Technical Sales Lead jobs, the most frequently searched job titles are:

Technical Sales Lead jobs near you
Infographic showing various Technical Sales Lead job openings in the United States as of September 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $156,348 per year, or $75.2 per hour.

Technical Sales Specialist

Austin, TX • On-site, Remote

Genuine Parts Company
Retail • 10K+ employees
Learn more about Genuine Parts Companyexternal

Full-time

Posted 14 days ago

Genuine Parts Company rating

7.3

Company rating: 7.3 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

Job description

Tools & Equipment Technical Sales Specialist
Job Summary
The Tools and Equipment Technical Sales Specialist is responsible for generating and increasing Tools and Equipment sales through NAPA stores and the end user accounts they service. This customer facing role focuses on coordinating and implementing market share-driving products and programs as the street level within a defined sales territory.
Position Performance Measures:
  • Achievement of sales targets and revenue goals for Tools and Equipment
  • End user dealer calls
  • Program implementation
  • Lead generation
  • Sales lead conversion

Responsibilities
  • Customer relationship responsibilities
  • Problem solving by identifying and addressing customer concerns through discovery and a methodical approach
  • Effectively convey product information
  • Effectively manage time within assigned territory and setting sales priorities based on product knowledge and customer relationships
  • Demonstrate passion for the product, industry, and the sales process
  • Flexibility in processes being able to adjust your approach based on customer preference and market conditions
  • Maintain strong relationships and consistent communication to promote product and services
  • Work closely with store decision makers to expand business volume by identifying and converting sales opportunities
  • Identify customer needs and collaborate with local store and distribution center teams to provide solutions to those needs
  • Coordinate with NAPA T & E account support specialists for order entry, tracking, confirmation of purchase orders, and billings adjustments
  • Leverage team knowledge of peers and suppliers to advance personal knowledge
  • Identify areas of opportunity and advise management accordingly
  • Maintain and advance understanding of product offerings, education, programs, warranties, and rebates
  • Communicate regularly with managers, vendors, and colleagues with pertinent information regarding sales, service, or challenges
  • Perform periodic account reviews to update management on key progress indicators
  • Any other duties assigned by director supervisor

Qualifications
  • Bachelor's degree in business, Marketing, or related field; advanced degree or relevant certifications are preferred
  • Sales management experience, preferably within the automotive aftermarket or tools and equipment industry
  • Proven track record of meeting or exceeding sales goals
  • Strong leadership skills
  • Excellent communication, negotiation, and interpersonal skills
  • Ability to think strategically and execute tactically in a fast-paced environment
  • Proficient with CRM and sales analytics tools

Preferred Qualifications
  • Advanced degrees or professional certifications related to sales or management
  • Experience managing geographically dispersed sales teams
  • Deep knowledge of automotive tools and equipment market

Leadership
  • Embodies the following values: serve, perform, influence, respect, innovate, team.
  • Effectively communicates by motivating and inspiring others through clear and proactive communication.
  • Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
  • Makes balanced decisions and thinks strategically by being a forward thinker.

Physical Demands / Working Environment
  • Typical workday conducted in office and customer site environments.
  • Ability to travel up to 75% of the time.
  • Be able to sit or stand for up to 9 hours/day.
  • Exposed to vibrations and dust, with noise level at moderate to low decibels.
  • Must be able to lift up to 50 pounds at times.
  • Specific vision ability required by this job includes close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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