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IT Service Desk lead

Durham, NC

IT Service Desk Lead This is Mandeep Singh from US IT Solutions. We offers services in IT staffing, Mobile development, Web development and Cloud computing. US IT Solutions work along with its ...

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How much do tech marketing jobs pay per hour?

As of Jun 8, 2026, the average hourly pay for tech marketing in the United States is $29.98, according to ZipRecruiter salary data. Most workers in this role earn between $19.47 and $37.98 per hour, depending on experience, location, and employer.

What are some common day-to-day tasks for professionals in Tech Marketing roles?

In a Tech Marketing role, your typical day might involve developing messaging for new product launches, creating digital campaigns, analyzing performance metrics, and collaborating closely with product and sales teams. You'll often translate technical features into customer benefits, generate targeted content, and track industry trends to keep strategies competitive. The fast-paced, collaborative environment encourages learning and innovation, making the role well-suited for those who enjoy variety and problem-solving. Over time, this hands-on experience can lead to growth opportunities in areas like product management or marketing leadership.

What are the key skills and qualifications needed to thrive in the Tech Marketing position, and why are they important?

To thrive in Tech Marketing, you need a strong understanding of both technology products and marketing principles, often supported by a degree in marketing, business, or a related technical field. Familiarity with CRM platforms, analytics tools like Google Analytics, marketing automation software, and sometimes certification in digital marketing is highly valuable. Excellent communication, creativity, and analytical thinking help differentiate high performers in this area. These skills are crucial because the role demands translating complex technical information into compelling, customer-focused marketing strategies that drive business growth.

What is a Tech Marketing job?

A Tech Marketing job focuses on promoting and selling technology products or services by bridging the gap between technical features and customer needs. Professionals in this role create marketing strategies, develop content, and work with sales and product teams to effectively communicate a product's value. They often use data-driven insights, digital marketing techniques, and industry trends to reach their target audience. Strong technical knowledge and marketing expertise are essential for success in this field.

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Tech Marketing jobs near you
Infographic showing various Tech Marketing job openings in the United States as of May 2026, with employment types broken down into 89% Full Time, 9% Part Time, 1% Temporary, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $62,352 per year, or $30 per hour.
Federal Marketing Director (B2G technology)

Federal Marketing Director (B2G technology)

Merritt Group

Mclean, VA • On-site

Full-time

Posted 12 days ago

Job description

Are you a savvy federal technology marketer who understands the critical missions of our government and the community of B2G technology vendors and systems integrators who support them? Are you looking for your next career opportunity to work as part of a high-performance team serving some of the largest brands in B2G tech? Do you have the experience to plan, execute, and manage impactful, measurable marketing campaigns that reach federal decision-makers and B2G tech buyers? Do you want to join an agency where diversity, work ethic, and community outreach are embraced and celebrated as core tenets of company culture?
If you answered yes to these questions, you could be the next Marketing Director Merritt Group is looking for!
OVERVIEW
The Marketing Director at Merritt Group is a strong supervisor and leader in the company, is responsible for overseeing our strategic government technology vendor and contractor accounts, and can provide deep domain expertise on accounts and to internal members based on strategic needs. For this particular role, we're seeking a Director with experience in Federal IT marketing to lead strategic marketing programs and campaigns for our B2G technology clients who seek to reach agency buyers and grow their business. The Marketing Director will drive integrated marketing communications and capture programs that span government-specific messaging, strategy, demand generation, marketing/sales collateral creation, brand/campaign development, content marketing, and web and digital initiatives.
The Marketing Director will manage key client marketing initiatives, interfacing with our clients as well as Merritt Group's Practice Groups, other Marketing Services team members, and the government community of associations and influencers to implement programs and campaigns. They will also coordinate with outside vendors - developers, video production teams, data partners, and more. They are an agency resource, are involved in operations for the company, are involved in the agency's new business efforts, and are expected to make suggestions where appropriate to ensure agency processes run smoothly and efficiently.
And, like all Merritt Groupers, they have an insatiable curiosity and interest in technology and business, marketing, digital, content, advertising/paid, Web, social media, and more.
KEY FUNCTIONS
  • Client Relations: Ensure the highest level of client service for core accounts. Serve as a higher-level strategic asset for clients. Identify and respond to current and future client needs with the input of others on the team, proactively monitor marketing and client's industry trends to demonstrate knowledge of the market, and manage progress and the high quality of account work/projects.
  • Strategy/Messaging: Take the lead and/or oversee and review the development of all strategic campaign recommendations across multiple clients that demonstrate proficient knowledge of market dynamics, modern marketing best practices, message development, marketing distribution channels and promotional vehicles, and campaign measurement. Adeptly manage the execution of these campaigns, working with internal client resources, agency resources, and external media and marketing partners. Create company, product, industry, and campaign-level messaging and positioning. Create company, product, industry, and campaign-level messaging and positioning. Other common tasks include performing high-level market research and analysis and reporting findings to our client's executive management to demonstrate the progress of marketing efforts.
  • Industry Expertise: Have deep industry expertise in Federal IT marketing, as well as knowledge of 1-2 of our other core practice areas such as Cybersecurity and AI. Apply that to messaging, campaign strategy, client consulting, and internal team development.
  • Account Oversight: Oversee strategic accounts for the agency and ensure the success of the marketing managers/senior marketing managers as they manage the scope of all current and future projects.
  • Business Development/Account Growth: Drive opportunities to strategically grow our relationships and revenue with existing accounts, particularly large, strategic accounts. Actively support the VP and Partner team in pursuing and securing new business, including brainstorming solutions, proposal development, and presentation.
  • Marketing Campaign Planning, Execution, and Oversight: Create, manage, and/or oversee marketing programs and campaigns on behalf of clients, ranging from content, digital, advertising/paid, social, web, and more. Ensure they align with the client's broader demand generation/sales goals. Create first drafts of client documents, plans, or strategic slide decks.
  • Marketing Research: Have an in-depth understanding of marketing methodologies, including online content strategy and development, omnichannel and social media production and management, email, database and content management, and analytics. Identify and educate the agency on best practices across various marketing channels.
  • Staff Management: Manage direct reports day-to-day and across their long-term career growth at the agency. Seek out training opportunities to help them continue to grow their skills and capabilities as well-rounded marketers. Ensure that all staff, whether direct reports or on-account teams deliver optimal client results and are engaged in internal agency initiatives regularly.
  • Agency Operations: Volunteer for projects as time warrants; research and bring new ideas to the team's attention; develop an understanding of all social media platforms and relevant media outlets; and complete and submit accurate timesheets and monthly reports on time. Assist with and support business development efforts when needed.

KEY SOFT SKILLS
  • Client-Focused: Take the time to learn each client's business and competitive landscape. Participate in client meetings. Is execution-oriented and meets or exceeds all deadlines.
  • Action-Oriented: Learn how to not only identify problems but also work proactively to find solutions.
  • Team Player: Provide support for every aspect of designated accounts and work closely with teammates to deliver exceptional results. Work well in a collaborative team environment.
  • Communicate with Candor: Open to new ideas and change, and committed to being direct in all communication with colleagues and teammates. Receive feedback positively and implement it immediately.

REQUIREMENTS
  • Bachelor's degree
  • 8+ years of working experience
  • Proficiency with Mac platform
  • Proficiency with Adobe Creative Suite, Monday, Slack, and Microsoft Office

PREFERRED EXPERIENCE & EDUCATION
  • Understanding of Federal IT market/trends
  • Prior marketing agency experience and/or internship
  • Degree in marketing, communications, or related field

Apply