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Tech Marketing Jobs in Reston, VA (NOW HIRING)

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · On-site

$85K - $95K/yr

Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · Hybrid

$85K - $95K/yr

Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO ...

Game Plan Tech

Marketing Lead

Washington, DC · On-site

Marketing Lead Role Overview GamePlan Tech is seeking a hands-on, full-stack marketer to help shape and then execute our marketing as a sole contributor. Working closely with Growth leadership, you ...

Game Plan Tech

Marketing Lead

Washington, DC · On-site

Marketing Lead Role Overview GamePlan Tech is seeking a hands-on, full-stack marketer to help shape and then execute our marketing as a sole contributor. Working closely with Growth leadership, you ...

AARP

VP, Marketing Technology

Washington, DC · On-site

$235K/yr

The Vice President, Marketing Technology is responsible for optimizing and advancing the enterprise marketing technology ecosystem to enable personalized, data-driven, and scalable marketing ...

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Hello , Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager. Below is a detailed , should you be interested please feel free to reach me via call or ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Company Description Hello , Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager. Below is a detailed , should you be interested please feel free to ...

Offit Kurman, P.A.

Future Opportunities

Bethesda, MD

Whether your expertise lies in legal, administrative support, finance, IT, marketing, or other professional fields, we encourage you to apply and explore the possibilities with us! EEO Statement: We ...

Offit Kurman, P.A.

Future Opportunities

Vienna, VA

Whether your expertise lies in legal, administrative support, finance, IT, marketing, or other professional fields, we encourage you to apply and explore the possibilities with us! EEO Statement: We ...

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Showing results 21-40

All JobsTech Marketing JobsTech Marketing Jobs in Reston, VA

Tech Marketing information

See Reston, VA salary details

$15

$31

$62

How much do tech marketing jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for tech marketing in Reston, VA is $31.19, according to ZipRecruiter salary data. Most workers in this role earn between $20.24 and $39.52 per hour, depending on experience, location, and employer.

What is a tech marketing?

A Tech Marketing job focuses on promoting and selling technology products or services by bridging the gap between technical features and customer needs. Professionals in this role create marketing strategies, develop content, and work with sales and product teams to effectively communicate a product's value. They often use data-driven insights, digital marketing techniques, and industry trends to reach their target audience. Strong technical knowledge and marketing expertise are essential for success in this field.

What are the day-to-day tasks of a tech marketing professional?

In a Tech Marketing role, your typical day might involve developing messaging for new product launches, creating digital campaigns, analyzing performance metrics, and collaborating closely with product and sales teams. You'll often translate technical features into customer benefits, generate targeted content, and track industry trends to keep strategies competitive. The fast-paced, collaborative environment encourages learning and innovation, making the role well-suited for those who enjoy variety and problem-solving. Over time, this hands-on experience can lead to growth opportunities in areas like product management or marketing leadership.

What skills and qualifications are needed to thrive in tech marketing?

To thrive in Tech Marketing, you need a strong understanding of both technology products and marketing principles, often supported by a degree in marketing, business, or a related technical field. Familiarity with CRM platforms, analytics tools like Google Analytics, marketing automation software, and sometimes certification in digital marketing is highly valuable. Excellent communication, creativity, and analytical thinking help differentiate high performers in this area. These skills are crucial because the role demands translating complex technical information into compelling, customer-focused marketing strategies that drive business growth.

Does tech marketing pay well?

Tech marketing professionals typically earn competitive salaries that vary based on experience, location, and company size. Entry-level roles may start lower, while experienced marketers with skills in digital tools and data analysis can command higher pay, often supplemented with bonuses and benefits.

What does a tech marketing do?

A tech marketing professional develops strategies to promote technology products or services, focusing on market research, branding, advertising, and digital campaigns. They often use tools like analytics platforms and require knowledge of the tech industry to effectively reach target audiences.

What job categories do people searching Tech Marketing jobs in Reston, VA look for?

The top searched job categories for Tech Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Tech Marketing jobs?

Cities near Reston, VA with the most Tech Marketing job openings:

Tech Marketing jobs near you
Infographic showing various Tech Marketing job openings in Reston, VA as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $64,868 per year, or $31.2 per hour.

Digital Marketing Analyst, SEO & Web

MyEyeDr.

Vienna, VA • On-site

$85K - $95K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 17 days ago

MyEyeDr. rating

6.2

Company rating: 6.2 out of 10

Based on 214 frontline employees who took The Breakroom Quiz

696th of 891 rated healthcare providers

Job description

Description
About the Role
As our Digital Marketing Analyst, SEO & Web , you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end-to-end measurement framework-from data layer architecture through reporting and visualization-ensuring every team has the insight they need to make smarter decisions.
Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO health to business growth.
In a rapidly evolving search landscape that now includes generative engine optimization (GEO) and answer engine optimization (AEO), your ability to develop forward-looking measurement frameworks will be critical to keeping MyEyeDr. visible, competitive, and analytically ahead.
This is a hybrid position with a minimum of two onsite days per week at our Vienna, VA office.
The hiring range for this position is $85,000.00 to $95,000.00 annually, exclusive of benefits or bonuses (discretionary and non-discretionary), based on experience and proximity to the Vienna Home Office.
You Will
  • Own MyEyeDr.'s Google Analytics implementation, ensuring accurate, complete, and trustworthy data across all digital properties-including tag governance, configuration, and ongoing QA in partnership with IT and our agency partners.
  • Partner with IT to design, implement, and maintain data layer events that capture meaningful onsite interactions, enabling granular behavioral analysis and ensuring measurement keeps pace with site changes and feature launches.
  • Own the conversion funnel-define it, measure it, interrogate it, and continuously improve it. Develop a clear understanding of how patients move from awareness through appointment booking, identifying drop-off points and opportunities to optimize.
  • Map and analyze traffic sources across paid, organic, direct, and referral channels, providing clear attribution insights that inform channel investment and marketing strategy.
  • Lead the development of GA4 and Looker Studio dashboards in collaboration with internal marketing stakeholders and external agency partners, transforming raw data into visual stories that drive faster, smarter decisions.
  • Build and maintain a content engagement framework-define what good engagement looks like across web pages and blog content, identify high-performing topics and formats, and develop metrics (scroll depth, time on page, return visits, etc.) that reflect genuine patient interest.
  • Monitor, measure, and report on SEO performance across technical health, on-page optimization, backlink profile, and keyword rankings, with clear recommendations tied to traffic and visibility outcomes.
  • Develop and own a GEO/AEO measurement framework in partnership with external SEO and AI search specialists, establishing how MyEyeDr. tracks and improves its presence in AI-generated answers, featured snippets, and emerging search surfaces.
  • Conduct regular competitive benchmarking in SEO and content performance, identifying gaps and opportunities relative to key competitors in the eye care and retail healthcare space.
  • Synthesize data from multiple sources-GA4, Google Search Console, SEMrush, third-party tools-into cohesive performance narratives for marketing leadership and cross-functional partners.
  • Establish data hygiene standards and documentation practices that ensure consistency and reliability across all analytics reporting.
  • Stay current on changes to Google's algorithms, GA4 updates, and the evolving AI search landscape, proactively assessing implications and recommending adjustments to measurement strategy and tactics.
About You
  • 4+ years of experience in digital analytics, web analytics, or SEO, with at least 2 years of hands-on ownership of a GA4 implementation in a mid-to-large organization.
  • Google Analytics expertise is non-negotiable-you are deeply confident in GA4 configuration, event tracking, custom dimensions, explorations, and connecting GA data to downstream reporting tools.
  • Hands-on experience working with IT or development teams on data layer architecture; you understand how events are structured, can write clear technical specifications, and can troubleshoot tracking issues independently.
  • Proven ability to own and analyze conversion funnels end-to-end, with experience identifying friction points and translating findings into clear optimization recommendations.
  • Strong proficiency in Looker Studio (formerly Data Studio) for building dashboards; experience connecting multiple data sources and designing reports for non-technical stakeholders.
  • Solid SEO foundation covering technical SEO, on-page best practices, keyword strategy, Google Search Console, and backlink analysis-you're comfortable with tools like SEMrush, Ahrefs, Moz, or equivalent.
  • Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing to a measurement framework in this space is a strong plus.
  • Experience building content engagement frameworks-defining meaningful KPIs beyond pageviews and developing measurement approaches that connect content performance to business outcomes.
  • Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across web properties.
  • Strong analytical and storytelling skills-you can distill complex datasets into clear, concise insights that resonate with both technical teams and marketing leadership.
  • Experience in multi-location retail, healthcare, or consumer services is a plus; you understand how local search dynamics and multi-location brand presence affect measurement strategy.
  • Collaborative, self-directed working style-you're comfortable navigating relationships with internal stakeholders and external agency partners, managing competing priorities without losing sight of what matters most.
  • Intellectual curiosity and a growth mindset-you follow the data where it leads, stay on top of industry changes, and bring a proactive perspective to how MyEyeDr. should evolve its analytics and SEO approach.
  • Bachelor's degree in Marketing, Analytics, Statistics, or related field, or equivalent experience.

Grow with Us
  • Career Development and Training Opportunities
  • Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
  • Participate in our Vision coverage and associate discounts on our products
  • Participate in our 401(k) with competitive company match
  • Accrue PTO and paid holidays from day one

Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
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About MyEyeDr.

Sourced by ZipRecruiter

How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.

Industry

Health care and social assistance

Company size

5,001 - 10,000 Employees

Headquarters location

Vienna, VA, US

Year founded

2001

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