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Tasting Room Associate Jobs in California (NOW HIRING)

The Assistant Tasting Room Manager is expected to be present on the floor, guide associates in real time, and help ensure BOTTAIA's hospitality standards are consistently delivered. We are seeking a ...

This position assists the Tasting Room Manager by supervising associates during assigned shifts, maintaining service standards, supporting wine sales and wine club membership growth, and ensuring a ...

This position assists the Tasting Room Manager by supervising associates during assigned shifts, maintaining service standards, supporting wine sales and wine club membership growth, and ensuring a ...

Our associates are dedicated to delighting guests by providing excellent hospitality and serving great wine and food in a beautiful environment. Summary: The Tasting Room Barback will set up and ...

The Bottaia Tasting Room and Pool Club bring a unique experience to Temecula Wine Country ... Ensure the safety of guests and associates. * Greet guests with a smile and respond quickly to ...

The Assistant Tasting Room Manager serves as a visible floor leader who coaches associate's in real time, builds a culture of accountability, and consistently raises the standard of service. This ...

Our associates are dedicated to delighting guests by providing excellent hospitality and serving great wine and food in a beautiful environment. Summary: The Tasting Room Cashier will welcome and ...

Tasting Room Assistant

Saint Helena, CA · On-site

$19.90 - $26.92/hr

How You'll Stand Out Associates degree; OR High school diploma or State-issued equivalency ... in tasting room tip pools, as applicable. * This position will be based in the location(s ...

Showing results 21-40

Tasting Room Associate information

See California salary details

$11

$29

$65

How much do tasting room associate jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for tasting room associate in California is $29.08, according to ZipRecruiter salary data. Most workers in this role earn between $14.95 and $35.10 per hour, depending on experience, location, and employer.

What are some common challenges faced by tasting room associates, and how can they be addressed?

Tasting Room Associates often encounter challenges such as managing large crowds during busy hours, handling guests with varying levels of wine knowledge, and balancing multiple tasks like pouring, educating, and upselling products. Effective communication, patience, and a strong understanding of the wines offered are essential for success. Many associates find that learning to read guests’ preferences and tailoring their approach enhances the guest experience while also meeting sales goals.

What is the difference between Tasting Room Associate vs Tasting Room Host?

AspectTasting Room AssociateTasting Room Host
CredentialsCustomer service skills, sometimes wine knowledge or certificationCustomer service skills, basic wine or hospitality knowledge often preferred
Work EnvironmentEngaging with customers, pouring wine, providing informationGreeting guests, managing reservations, guiding visitors
Employer & Industry UsageWineries, vineyards, wine tasting roomsWineries, vineyards, wine tasting rooms

While both roles involve interacting with visitors in a wine tasting setting, Tasting Room Associates typically focus on pouring wine, providing product knowledge, and ensuring customer satisfaction. Tasting Room Hosts mainly handle guest greetings, reservations, and guiding visitors through the tasting experience. Both positions require excellent customer service skills and wine knowledge, but the Associate role often involves more direct wine service, whereas the Host role emphasizes guest management and hospitality.

What are the key skills and qualifications needed to thrive as a tasting room associate, and why are they important?

To excel as a Tasting Room Associate, you need strong customer service skills, knowledge of wines or beverages, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, reservation platforms, and basic inventory management tools is typically required. Excellent communication, interpersonal skills, and enthusiasm for educating guests help create memorable tasting experiences. These abilities are essential for ensuring customer satisfaction, promoting sales, and representing the brand effectively.

What is a tasting room associate?

Tasting Room Associates are hospitality professionals who work in wineries, breweries, or distilleries, guiding guests through tastings and sharing information about the beverages offered. They provide excellent customer service by educating visitors about the production process, flavor profiles, and the story behind each product. Their role often includes pouring samples, answering questions, selling products, and ensuring guests have a memorable experience. Tasting Room Associates also help with daily operations such as restocking, cleaning, and maintaining a welcoming environment.
What are the most commonly searched types of Tasting Room jobs in California? The most popular types of Tasting Room jobs in California are:
What are popular job titles related to Tasting Room Associate jobs in California? For Tasting Room Associate jobs in California, the most frequently searched job titles are:
What job categories do people searching Tasting Room Associate jobs in California look for? The top searched job categories for Tasting Room Associate jobs in California are:
What cities in California are hiring for Tasting Room Associate jobs? Cities in California with the most Tasting Room Associate job openings:
Infographic showing various Tasting Room Associate job openings in California as of July 2026, with employment types broken down into 74% Full Time, 24% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $60,485 per year, or $29.1 per hour.

Tasting Room Associate/Server- Booker Wines

Constellation Brands

Paso Robles, CA • On-site

$17/hr

Part-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago


Constellation Brands rating

7.9

Company rating: 7.9 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

99th of 436 rated food and drinks producers


Job description

Job Description

Company Summary

We'rethe producers, creators and marketers of beer,wineandspiritsbrands that people love. At Constellation Brands,we'redriven to push boundaries and think beyond today to deliver products and experiences that resonate now,tomorrowand well into the future. Because of this approach,we'rethe fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico,New Zealandand Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more driving industry-leading growth for us today. Butwe'rejust getting started. Our ability to stay at the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

A Tasting Room Associate I is tasked with maintaining Booker and My Favorite Neighbor standards of organization, tidiness, and cleanliness in customer facing operations and back of house operations.

Responsibilities

  • Prepare the tasting room for opening & closing
  • Present, pour and educate the customer on selected wines for tasting and lead tours
  • Share knowledge of our winery, wines and family story with guests & members
  • Maintain cleanliness of the facilities and make sure tasting room is always stocked with any supplies needed
  • Ability to operate POS & WineDirect interface accurately and efficiently
  • Actively promote the sale of wine, events and tours to members
  • Strong customer service, verbal and communication skills
  • Self-motivated, takes initiative to complete tasks within a timely manner
  • Represents the company and brand, professionally and graciously with both a professional appearance and demeanor
  • Knowledge of wines, wine production and the wine industry is a plus
  • Strong organizational skills with attention to detail
  • Polishing glasses
  • Stocking wine/non wine inventory
  • Communication with servers/bussers/hosts
  • Maintaining cleanliness and tidiness of facilities
  • In-depth knowledge of experiences, club, and current information of Booker and My Favorite Neighbor

Minimum Qualifications

  • Must be at least 21 years of age
  • Must be able to work in a team
  • Must be able to multitask
  • Must be able to work weekends and holidays
  • Must be friendly and approachable

Preferred Qualifications

  • Strong organization and problem-solving abilities
  • Capabilities to be flexible and manage constantly changing priorities with enthusiasm
  • Commitment to high standards, detail oriented, coachable and highly motivated
  • Wine experience or industry related interest is a plus

Physical Requirements/Work Environment

  • Works outdoors/indoors
  • Works in warm/cold climates
  • Works in high places
  • Works on wet surfaces
  • Is exposed to loud noise, fumes and/or toxic chemicals
  • Works near moving, mechanical parts and lift truck traffic
  • Must be able to move up to 55 lbs
  • Must be able to assist in moving furniture as needed to accommodate guests during inclement weather (heat, cold, extreme wind, or rain)
  • Primary office environment will be tasting room, caves, and outdoor spaces

Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hourly Rate: $17.00/an hour (tip eligible)

Location

Paso Robles, California

Additional Locations

Job Type

Part time

Job Area

Hospitality & Retail

The salary range for this role is:

$16.90 - $22.20

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).


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