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Tag Management Jobs (NOW HIRING)

PSECU

Digital Tagging Analyst

Harrisburg, PA · Hybrid

$97K - $115K/yr

By managing tags through Adobe Data Collection and supporting legacy Google Tag Manager configurations, the specialist ensures that data flows correctly into reporting tools for actionable insights.

Rush Street Interactive

Senior Instrumentation Analyst

OR · Remote

$87K - $116K/yr

Support configuration and maintenance of tag management systems, analytics SDKs, and collection tools in alignment with platform standards * Maintain documentation and promote best practices to ...

PSECU

Digital Tagging Analyst

Harrisburg, PA · On-site

$97K - $115K/yr

By managing tags through Adobe Data Collection and supporting legacy Google Tag Manager configurations, the specialist ensures that data flows correctly into reporting tools for actionable insights.

idexcel

Senior Digital Analytics

Charlotte, NC · On-site

Charlotte, NC Looking for an experienced Analytics Implementation Analyst with hands on implementation experience is Ensighten Tag Management System. The candidate should be not only be a strong ...

Pfizer

Medical Analytics Data Engineer

New York, NY · On-site +1

$124K - $207K/yr

Understand and use multitude of tag managers and writing JavaScript code * Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream API's, data cleaning ...

Staffingine LLC

Martech Specialist

New York, NY · On-site

$67K - $92K/yr

Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products * Candidate should have at least hands on expertise on GA GTM ...

CEDENT

AEM Developer

Newark, NJ

Defining component structures, path management, Vanity URLs, Asset , Dynamic Media and Tag management. * Solid understanding of UX and web components. * Experience in end-to-end implementations of ...

Staffingine LLC

Adobe Analytics

Torrance, CA · On-site

Collaborate with development team to oversee the implementation configuration and debugging of web analytics code both on the website and Tag Management System TMS Includes deployment activities in ...

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Tag Management information

What are some common challenges faced in a tag management role, and how can they be addressed?

Professionals in Tag Management often encounter challenges like ensuring data accuracy across multiple platforms, navigating rapidly changing website architectures, and managing requests from various stakeholders. Keeping up with evolving privacy regulations and ensuring tags do not negatively impact site performance are also common hurdles. Addressing these challenges typically involves clear communication with development and marketing teams, ongoing education about the latest tools and standards, and meticulous testing of changes before deployment. By maintaining robust documentation and employing a proactive approach to problem-solving, tag managers can contribute significantly to high-quality data collection and smooth digital operations.

What is a tag management?

A Tag Management job involves managing and deploying digital tracking codes (tags) on a website or app using a Tag Management System (TMS) like Google Tag Manager, Tealium, or Adobe Launch. Professionals in this role ensure accurate data collection for analytics, marketing, and advertising purposes. They troubleshoot tag-related issues, optimize performance, and ensure compliance with data privacy regulations. This role often requires familiarity with JavaScript, HTML, and digital analytics tools.

What are the key skills and qualifications needed to thrive in tag management, and why are they important?

To thrive in Tag Management, you need expertise in web analytics, digital marketing, and data governance, often backed by a relevant degree and experience in digital technologies. Familiarity with tag management systems like Google Tag Manager, Tealium, or Adobe Launch, as well as knowledge of JavaScript and analytics platforms, is highly valued. Strong problem-solving skills, attention to detail, and effective communication are essential soft skills for coordinating with marketing, analytics, and IT teams. These competencies are critical to ensuring data integrity and smooth digital marketing operations in a dynamic online environment.

More about Tag Management jobs
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Tag Management jobs near you
Infographic showing various Tag Management job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 7% Part Time, and 13% Contract. Highlights an 73% In-person, and 27% Remote job distribution.

Digital Analytics Engineer

SWITS DIGITAL Private Limited

Remote

Full-time

Posted 17 days ago

Job description

We are actively looking for the below role,
Digital Analytics Engineer / Senior Google Analytics Digital Measurement Strategist
Location: Remote (NYC,NY)
Position Summary
We are seeking a Senior Digital Measurement Strategist to assist the client with digital measurement governance, analytics implementation, and data quality efforts for our ecommerce business. This role is responsible for ensuring analytics and marketing technologies are implemented accurately, perform efficiently, coply with privacy requirements, and deliver meaningful business insights. The ideal candidate combines deep expertise in GA4, GTM, server-side tagging, and consent management with the ability to translate business requirements into scalable measurement solutions.
Key Responsibilities
Measurement Strategy & Governance
  • Own measurement strategy, governance standards, and implementation best practices.
  • Partner with business, product, marketing, and engineering teams to define measurement requirements and success metrics.
  • Ensure analytics implementations align with business objectives and reporting needs.
  • Maintain measurement documentation, taxonomy standards, and tracking inventories.

Tag Management & Compliance
  • Own and maintain Google Tag Manager (web and server-side) implementations.
  • Design and govern data layer architecture to support analytics and marketing use cases.
  • Implement, QA, and optimize GA4 tracking, marketing pixels, and server-side integrations.
  • Partner with Legal and Privacy teams to ensure compliance with GDPR, CCPA, CPRA, and consent requirements.
  • Manage consent-aware tracking through platforms such as Clarip, OneTrust or TrustArc.
  • Monitor tag performance, identify implementation gaps, and drive continuous optimization.

Data Quality & Analytics
  • Serve as the steward of analytics data quality and tracking accuracy.
  • Conduct audits to identify tracking inconsistencies, duplication, and measurement gaps.
  • Develop monitoring and QA processes to proactively identify issues.
  • Support reporting and analytics teams by ensuring data is accurate, accessible, and actionable.
  • Work alongside product managers, developers, QA and data engineering teams to ensure GA tracking is implemented correctly and drives insights.

Stakeholder Collaboration
  • Extremely strong stakeholder managements skills.
  • Extremely strong verbal and presentation skills.
  • Present recommendations and findings to technical and non-technical audiences.
  • Act as the primary measurement subject matter expert across teams.
  • Build trust through transparency, data accuracy, and strategic guidance.

Qualifications & Skills Must Have
  • Advanced experience with GA4 and Google Tag Manager.
  • Experience with server-side tagging and data layer design.
  • Knowledge of consent management platforms and privacy regulations.
  • Strong understanding of JavaScript and web technologies.
  • Experience troubleshooting analytics and marketing technology implementations.
  • Excellent communication and stakeholder management skills.

Preferred
  • BigQuery and Looker Studio experience.
  • Experience with Conversion APIs (Meta CAPI, etc.).
  • Ecommerce analytics and experimentation experience.
  • Familiarity with attribution and digital marketing measurement

Apply