Job Title: Adobe Analytics with Tag Management Location: Dallas, TX (Onsite) Why you'll love this job. This job is a member of the Digital Analytics Implementation Team within the Customer ...
Job Title: Adobe Analytics with Tag Management Location: Dallas, TX (Onsite) Why you'll love this job. This job is a member of the Digital Analytics Implementation Team within the Customer ...
Developing & managing technical solutions through a Tag Management System, preferably Tealium or equivalent * Strong development experience using JavaScript, jQuery, OO JavaScript, HTML5, CSS and ...
Developing & managing technical solutions through a Tag Management System, preferably Tealium or equivalent * Strong development experience using JavaScript, jQuery, OO JavaScript, HTML5, CSS and ...
Adobe Analytics With Dynamic tag
Portland, OR ยท On-site
* Need hands-on knowledge of web analytics tool implementation like Adobe Analytics, Google Analytics or Web trends including instrumentation of tag management tools like google tag manager, adobe ...
Adobe Analytics With Dynamic tag
Portland, OR ยท On-site
* Need hands-on knowledge of web analytics tool implementation like Adobe Analytics, Google Analytics or Web trends including instrumentation of tag management tools like google tag manager, adobe ...
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving ...
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving ...
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving ...
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving ...
Senior Instrumentation Analyst
Atlanta, GA ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Senior Instrumentation Analyst
Atlanta, GA ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Sr. Adobe Experience Platform (AEP) Engineer
Redlands, CA ยท On-site
$105K - $144K/yr
Google Tag Manager (GTM) * Tealium * Other enterprise tagging platforms * Configure and manage tag properties, rules, and workflows across multiple domains and environments * Support publishing ...
Sr. Adobe Experience Platform (AEP) Engineer
Redlands, CA ยท On-site
$105K - $144K/yr
Google Tag Manager (GTM) * Tealium * Other enterprise tagging platforms * Configure and manage tag properties, rules, and workflows across multiple domains and environments * Support publishing ...
Manager, Analytics Platforms
$123K - $142K/yr
Tag Management - tag architecture and deployment standards * Partner Attribution - attribution models and commission configuration * Experimentation & Feature Flags - experimentation frameworks and ...
Manager, Analytics Platforms
$123K - $142K/yr
Tag Management - tag architecture and deployment standards * Partner Attribution - attribution models and commission configuration * Experimentation & Feature Flags - experimentation frameworks and ...
Senior Instrumentation Analyst
Chicago, IL ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Senior Instrumentation Analyst
Chicago, IL ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Lead, Web Tag Operations
Miami, FL ยท On-site
Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide) * Develop, configure, and deploy new tags, pixels, and event ...
Lead, Web Tag Operations
Miami, FL ยท On-site
Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide) * Develop, configure, and deploy new tags, pixels, and event ...
Senior Instrumentation Analyst
Miami, FL ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Senior Instrumentation Analyst
Miami, FL ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Enhances and customizes tools for marketing, tag management, quantitative data generation, qualitative data capture and VoC functions. Develops custom dashboards and identifies friction points.
Enhances and customizes tools for marketing, tag management, quantitative data generation, qualitative data capture and VoC functions. Develops custom dashboards and identifies friction points.
Job 5141: MarTech Engineer
Memphis, TN ยท On-site
This role is ideal for someone with deep technical expertise in digital analytics, tag management, customer data platforms (CDPs), and marketing technology integrations, along with the ability to ...
Job 5141: MarTech Engineer
Memphis, TN ยท On-site
This role is ideal for someone with deep technical expertise in digital analytics, tag management, customer data platforms (CDPs), and marketing technology integrations, along with the ability to ...
Enhances and customizes tools for marketing, tag management, quantitative data generation, qualitative data capture and VoC functions. Develops custom dashboards and identifies friction points.
Enhances and customizes tools for marketing, tag management, quantitative data generation, qualitative data capture and VoC functions. Develops custom dashboards and identifies friction points.
Senior Instrumentation Analyst
Birmingham, MI ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Senior Instrumentation Analyst
Birmingham, MI ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Senior Instrumentation Analyst
Birmingham, MI ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Senior Instrumentation Analyst
Birmingham, MI ยท On-site
Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of experience and media analytics tracking as well as other marketing integrations ...
Job 5141: MarTech Engineer
Memphis, TN ยท Hybrid
This role is ideal for someone with deep technical expertise in digital analytics, tag management, customer data platforms (CDPs), and marketing technology integrations, along with the ability to ...
Quick apply
Job 5141: MarTech Engineer
Memphis, TN ยท Hybrid
This role is ideal for someone with deep technical expertise in digital analytics, tag management, customer data platforms (CDPs), and marketing technology integrations, along with the ability to ...
Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide) * Develop, configure, and deploy new tags, pixels, and event ...
Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide) * Develop, configure, and deploy new tags, pixels, and event ...
Tealium SME
Richmond, VA ยท On-site
... with Tag Management (Tealium iQ). - Experience in Google Analytics implementation using Google Tag Manager and other Tag management solutions like Adobe Launch Tealium. - Experience in Adobe ...
Tealium SME
Richmond, VA ยท On-site
... with Tag Management (Tealium iQ). - Experience in Google Analytics implementation using Google Tag Manager and other Tag management solutions like Adobe Launch Tealium. - Experience in Adobe ...
QA Analyst
Boca Raton, FL ยท On-site
Strong knowledge and use of Tag Management Systems such as Tealium (preferred), Adobe Analytics (DTM), or Google Analytics (Tag Manager) * eCommerce experience preferred * Functional testing around ...
QA Analyst
Boca Raton, FL ยท On-site
Strong knowledge and use of Tag Management Systems such as Tealium (preferred), Adobe Analytics (DTM), or Google Analytics (Tag Manager) * eCommerce experience preferred * Functional testing around ...
Tag Management information
What are some common challenges faced in a Tag Management role, and how can they be addressed?
Professionals in Tag Management often encounter challenges like ensuring data accuracy across multiple platforms, navigating rapidly changing website architectures, and managing requests from various stakeholders. Keeping up with evolving privacy regulations and ensuring tags do not negatively impact site performance are also common hurdles. Addressing these challenges typically involves clear communication with development and marketing teams, ongoing education about the latest tools and standards, and meticulous testing of changes before deployment. By maintaining robust documentation and employing a proactive approach to problem-solving, tag managers can contribute significantly to high-quality data collection and smooth digital operations.
What is a Tag Management job?
A Tag Management job involves managing and deploying digital tracking codes (tags) on a website or app using a Tag Management System (TMS) like Google Tag Manager, Tealium, or Adobe Launch. Professionals in this role ensure accurate data collection for analytics, marketing, and advertising purposes. They troubleshoot tag-related issues, optimize performance, and ensure compliance with data privacy regulations. This role often requires familiarity with JavaScript, HTML, and digital analytics tools.
What are the key skills and qualifications needed to thrive in the Tag Management position, and why are they important?
To thrive in Tag Management, you need expertise in web analytics, digital marketing, and data governance, often backed by a relevant degree and experience in digital technologies. Familiarity with tag management systems like Google Tag Manager, Tealium, or Adobe Launch, as well as knowledge of JavaScript and analytics platforms, is highly valued. Strong problem-solving skills, attention to detail, and effective communication are essential soft skills for coordinating with marketing, analytics, and IT teams. These competencies are critical to ensuring data integrity and smooth digital marketing operations in a dynamic online environment.

Full-time
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Job description
Location: Dallas, TX (Onsite)
Job Description:
Why you'll love this job.
This job is a member of the Digital Analytics Implementation Team within the Customer Intelligence Division. This role is responsible for managing the implementation and maintenance of the digital analytics tools (e.g., Adobe Analytics, Tag management System (Tealium), Celebrus).
Digital Analytics Implementation Analyst will strive to differentiate American as an industry leader in the digital customer experience. Successful candidates will be comfortable setting clear goals and direction, driving strategies, producing thoughtful analysis, delving into technical topics, and presenting to a wide range of executive stakeholders - to deliver the best digital customer experience.
What you'll do
Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium), and Celebrus)
โข Collaborate with our technology teams to add, update, and verify implementation of analytics tracking on mobile app, aa.com and kiosk.
โข Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards.
โข Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators (KPIs) that drive strategic decision-making and customer experience improvements.
โข Maintains detailed documentation of analytics tools and measurement strategies.
โข Identify opportunities for improving customer experience that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders.
โข Establish best practices for data collection and data quality on the online channels, configuring web analytics technology, and interpreting data.
โข Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements.
โข Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
โข Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.
All you'll need for success.
Minimum Qualifications- Education & Prior Job Experience
โข Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field
โข 1-3 years of experience with Adobe products, or similar analytics tools, preferably in implementation capacity.
โข Experience with SQL and JavaScript is a plus.
โข Experience managing analytic and/or development projects.
Preferred Qualifications- Education & Prior Job Experience
โข MS in Statistics, Applied Math, Computer Science, Economics, Engineering, or related field.
โข Experience with analytics tools including Adobe Analytics/Tealium/Celebrus
โข Experience with iOS and Android SDK's
โข Proficient knowledge of JavaScript, jQuery, and JSON.
โข Experience with Agile development and associated ceremonies.
โข Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision.
โข Outstanding analytical thinking and problem-solving abilities.
โข Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences.
โข The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way.