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Surf Store Jobs (NOW HIRING)

South Lunar, Inc.

Store Leader (Manager)

Fairfax, VA

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As a Store Leader, it is your responsibility to build and manage a team of customer-facing ...

South Lunar, Inc.

Assistant Store Leader

Savannah, GA

$15 - $18.25/hr

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As an Assistant Store Leader, you will work in partnership with the Store Leader to ...

South Lunar, Inc.

Store Leader (Manager)

Richmond, VA · On-site

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As a Store Leader, it is your responsibility to build and manage a team of customer-facing ...

South Lunar, Inc.

Store Leader (Manager)

Fairfax, VA · On-site

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As a Store Leader, it is your responsibility to build and manage a team of customer-facing ...

South Lunar, Inc.

Assistant Store Leader

Fairfax, VA

$18/hr

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As an Assistant Store Leader, you will work in partnership with the Store Leader to ...

South Lunar, Inc.

Assistant Store Leader

Boca Raton, FL · On-site

$18/hr

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As an Assistant Store Leader, you will work in partnership with the Store Leader to ...

South Lunar, Inc.

Assistant Store Leader

Annapolis, MD · On-site

$18/hr

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As an Assistant Store Leader, you will work in partnership with the Store Leader to ...

South Lunar, Inc.

Assistant Store Leader

Fairfax, VA

$18/hr

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As an Assistant Store Leader, you will work in partnership with the Store Leader to ...

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Surf Store information

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How much do surf store jobs pay per hour?

As of Jun 1, 2026, the average hourly pay for surf store in the United States is $15.77, according to ZipRecruiter salary data. Most workers in this role earn between $14.66 and $16.83 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Surf Store Manager, and why are they important?

To thrive as a Surf Store Manager, you need retail management experience, product knowledge about surf equipment and apparel, and strong organizational skills, often supported by a background in business or retail. Familiarity with point-of-sale (POS) systems, inventory management software, and merchandising techniques is essential. Exceptional customer service, communication, and leadership skills help you build rapport with customers and motivate staff. These competencies are crucial for ensuring efficient store operations, driving sales, and fostering a loyal customer base in a competitive market.

What are some common challenges faced when working in a surf store, and how can they be overcome?

Working in a surf store often involves balancing customer service with maintaining product knowledge and handling inventory. One common challenge is staying up-to-date with the latest surf gear and trends to provide informed recommendations. Additionally, managing seasonal fluctuations in customer traffic requires flexibility and effective teamwork. Overcoming these challenges involves regular training, clear communication with colleagues, and a proactive approach to learning about new products and surf culture.

What is a surf store?

A surf store is a retail shop that specializes in selling equipment, apparel, and accessories related to surfing and other water sports. These stores typically offer surfboards, wetsuits, rash guards, board shorts, and a range of other gear for both beginners and experienced surfers. Many surf stores also provide repair services, rentals, and local surf information, making them a valuable resource for the surfing community. Some stores may focus on a particular brand or style, while others offer a more diverse selection of products. Visiting a surf store can help surfers find the right gear and receive expert advice tailored to their needs.

What is the difference between Surf Store vs Surf Shop Assistant?

AspectSurf StoreSurf Shop Assistant
Required CredentialsHigh school diploma; basic retail knowledgeHigh school diploma; customer service skills
Work EnvironmentRetail store, often in beach or tourist areasRetail or surf shop, assisting customers in selecting products
Employer & Industry UsageSurf stores and surf shopsSurf shops, retail outlets in surfing communities
Common Search & ComparisonYesYes

The main difference between a Surf Store and a Surf Shop Assistant is that the Surf Store refers to the retail location itself, while the Surf Shop Assistant is the role of an employee working within that store. The assistant helps customers, manages sales, and maintains the shop, whereas the store is the business entity. Both roles are integral to the surfing retail industry and often overlap in skills and environment.

More about Surf Store jobs
What cities are hiring for Surf Store jobs? Cities with the most Surf Store job openings:
What states have the most Surf Store jobs? States with the most job openings for Surf Store jobs include:
What job categories do people searching Surf Store jobs look for? The top searched job categories for Surf Store jobs are:
Surf Store jobs near you
Assistant Store Manager - Fashion Valley San Diego

Assistant Store Manager - Fashion Valley San Diego

TravisMathew

San Diego, CA • On-site

Full-time

Posted 6 days ago

TravisMathew rating

6.4

Company rating: 6.4 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

Job description

TravisMathew is a premium apparel brand that exists because we seized an opportunity-and we're inviting you to take yours. Back in 2007, we saw there weren't many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life-plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.
The Assistant Store Manager is responsible for supporting the day-to-day retail operations of his / her applicable store inclusive of sales and service, team leadership and operational excellence.
ROLES AND RESPONSIBILITIES
  • Provide an approachable and efficient sales and service focus on the floor to achieve sales goals and deliver exceptional service
  • Connect with in-store clients and develop / retain a following of repeat clients to drive sales
  • Assist in developing and implementing strategies to drive sales and key performance indicators
  • Assist in recruiting and training a team of support managers and client experience focused associates
  • Train and coach team to meet and / or adhere to client service standards and company policies and procedures
  • Create and manage in-store events, marketing initiatives and CRM activity to drive and reward repeat business
  • Implement product and visual merchandising directives and techniques to maximize space and drive sales
  • Manage inventory control procedures including product receipt, transfers and returns
  • Manage and maintain store cleanliness and organization, including front of house and stock space
  • Foster a work environment focused on teamwork and productivity

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
  • Proficient in Microsoft Applications
  • Proficient in point-of-sale (POS) systems
  • Proficient in back-office operations management
  • Proficient in visual merchandising
  • Ability to recruit, train, manage and develop a team
  • Ability to work effectively and collaboratively with cross-functional teams and stakeholders
  • Ability to make decisions independently, or escalate when applicable
  • Ability to work non-traditional hours; weekends, evenings and holidays
  • Strong written and verbal communication skills

EDUCATION AND EXPERIENCE
  • Bachelor's Degree in Business or related field preferred
  • Minimum 3 years' experience in a client service-related capacity
  • Minimum 2 years' experience in retail store management

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)
  • Work is performed in a retail environment / store
  • Walk, sit, stand, bend, reach and move continually during working hours

0.00 - 0.00 - 0.00 USD Hourly
If your experience is close to what we're looking for, please consider applying! Experience comes in many forms - skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.
TravisMathew is an Equal Employment Opportunity

Apply