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Surf Store Jobs (NOW HIRING)

Sun & Ski Sports

Store Manager

Woburn, MA · On-site

$55K - $65K/yr

As Store Manager, you'll oversee every aspect of the store's operations -- from team development ... Outdoor Enthusiast with a passion for cycling, skiing/snowboarding, water sports, surf/swimming ...

South Lunar, Inc.

Store Leader (Manager)

Fairfax, VA

WHO WE ARE South Moon Under originated as a small surf shop in 1968 and has since evolved into an ... OVERVIEW As a Store Leader, it is your responsibility to build and manage a team of customer-facing ...

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How much do surf store jobs pay per hour?

As of May 31, 2026, the average hourly pay for surf store in the United States is $15.77, according to ZipRecruiter salary data. Most workers in this role earn between $14.66 and $16.83 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Surf Store Manager, and why are they important?

To thrive as a Surf Store Manager, you need retail management experience, product knowledge about surf equipment and apparel, and strong organizational skills, often supported by a background in business or retail. Familiarity with point-of-sale (POS) systems, inventory management software, and merchandising techniques is essential. Exceptional customer service, communication, and leadership skills help you build rapport with customers and motivate staff. These competencies are crucial for ensuring efficient store operations, driving sales, and fostering a loyal customer base in a competitive market.

What are some common challenges faced when working in a surf store, and how can they be overcome?

Working in a surf store often involves balancing customer service with maintaining product knowledge and handling inventory. One common challenge is staying up-to-date with the latest surf gear and trends to provide informed recommendations. Additionally, managing seasonal fluctuations in customer traffic requires flexibility and effective teamwork. Overcoming these challenges involves regular training, clear communication with colleagues, and a proactive approach to learning about new products and surf culture.

What is a surf store?

A surf store is a retail shop that specializes in selling equipment, apparel, and accessories related to surfing and other water sports. These stores typically offer surfboards, wetsuits, rash guards, board shorts, and a range of other gear for both beginners and experienced surfers. Many surf stores also provide repair services, rentals, and local surf information, making them a valuable resource for the surfing community. Some stores may focus on a particular brand or style, while others offer a more diverse selection of products. Visiting a surf store can help surfers find the right gear and receive expert advice tailored to their needs.

What is the difference between Surf Store vs Surf Shop Assistant?

AspectSurf StoreSurf Shop Assistant
Required CredentialsHigh school diploma; basic retail knowledgeHigh school diploma; customer service skills
Work EnvironmentRetail store, often in beach or tourist areasRetail or surf shop, assisting customers in selecting products
Employer & Industry UsageSurf stores and surf shopsSurf shops, retail outlets in surfing communities
Common Search & ComparisonYesYes

The main difference between a Surf Store and a Surf Shop Assistant is that the Surf Store refers to the retail location itself, while the Surf Shop Assistant is the role of an employee working within that store. The assistant helps customers, manages sales, and maintains the shop, whereas the store is the business entity. Both roles are integral to the surfing retail industry and often overlap in skills and environment.

More about Surf Store jobs
What cities are hiring for Surf Store jobs? Cities with the most Surf Store job openings:
What states have the most Surf Store jobs? States with the most job openings for Surf Store jobs include:
What job categories do people searching Surf Store jobs look for? The top searched job categories for Surf Store jobs are:
Surf Store jobs near you

Retail Water Sport Store

101 Water Sports LLC

San Rafael, CA • On-site

$30K - $60K/yr

Full-time

Medical, PTO

Posted 11 days ago

Job description

We are looking for a general manager and sales floor professionals with experience in retail. The ideal candidate will have 3-5 years’ experience in the retail space with experience in managing people. With that said we are able to train candidates that have the right stuff. A passion for paddle or wind sports is key.

Job Duties

· Manage and Motivate a staff of 8-10 people

· Produce and Maintain Staff Scheduling

· Oversight of daily rental operations

· Oversight of daily retail operations

· Ownership of inventory accuracy& all product receiving

· Ecommerce order processing

· Retail Sales

· Optional if qualified – SUP or Kayak Instruction

· Optional is qualified – Tour Guide Lead

Overview

· 5 Days a week / 40 hours a week with a flex schedule option

· Working at least 2-4 weekend

· 10 days paid vacation.

· Annual bonus commensurate with personal performance in concert with business performance.

· No Health Insurance Yet.

· Extensive perks for use of shop gear for free as well as extensive discounts on gear purchases.

· $50-60k salary based on experience

Company Description

101 Surf Sports is a multi-sports watersports Super Store located in San Rafael, Ca. We offer lessons, rentals, and sales from the top brands in the industry. With a landmark shop located right on the water our focus is on a world class experience for our customers. While we support many sports the primary driver of the business is paddle sports.
The sports we support include SUP, Surfski, Kayak, Wingsurfing, Foiling, Outrigger Canoe, Surfing, and prone paddleboarding. Unlike most shops our focus is on hard goods and technical apparel over lifestyle goods so technical product knowledge is a plus.