We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW's most important brand. This individual will support the Group Brand Manager in shaping the Wipers ...
We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW's most important brand. This individual will support the Group Brand Manager in shaping the Wipers ...
Brand Manager, Success
Houston, TX · Hybrid
Brand Manager, Success ID: 1583 Location: Houston, TX Department: Marketing More about this job ... Develop/tighten product portfolio strategy for maximum brand growth * Identify and develop key ...
Brand Manager, Success
Houston, TX · Hybrid
Brand Manager, Success ID: 1583 Location: Houston, TX Department: Marketing More about this job ... Develop/tighten product portfolio strategy for maximum brand growth * Identify and develop key ...
Brand Manager, Success
Houston, TX · On-site
Brand Manager of Success Employment Type: Full-Time Location: Houston, Texas (Hybrid) About Riviana ... Develop/tighten product portfolio strategy for maximum brand growth * Identify and develop key ...
Brand Manager, Success
Houston, TX · On-site
Brand Manager of Success Employment Type: Full-Time Location: Houston, Texas (Hybrid) About Riviana ... Develop/tighten product portfolio strategy for maximum brand growth * Identify and develop key ...
Experience & Qualifications 8+ years of experience in consumer marketing, brand strategy, brand management, or creative strategy, with direct experience building, stewarding, and activating brands in ...
Experience & Qualifications 8+ years of experience in consumer marketing, brand strategy, brand management, or creative strategy, with direct experience building, stewarding, and activating brands in ...
Content and Brand Manager
Houston, TX · On-site
Brand Content Strategy & Thought Leadership * Partner with the Director to develop and execute a ... Establish and manage processes for approvals, version control, and updates in collaboration with ...
Content and Brand Manager
Houston, TX · On-site
Brand Content Strategy & Thought Leadership * Partner with the Director to develop and execute a ... Establish and manage processes for approvals, version control, and updates in collaboration with ...
Experience & Qualifications 8+ years of experience in consumer marketing, brand strategy, brand management, or creative strategy, with direct experience building, stewarding, and activating brands in ...
Experience & Qualifications 8+ years of experience in consumer marketing, brand strategy, brand management, or creative strategy, with direct experience building, stewarding, and activating brands in ...
This role manages brand identity, campaign execution, marketing collateral development, and market ... Conduct competitive and local market analysis to inform and optimize marketing strategies.
This role manages brand identity, campaign execution, marketing collateral development, and market ... Conduct competitive and local market analysis to inform and optimize marketing strategies.
Brand Marketing Coordinator
Houston, TX · On-site
$55K/yr
This role manages brand identity, campaign execution, marketing collateral development, and market ... Conduct competitive and local market analysis to inform and optimize marketing strategies.
Brand Marketing Coordinator
Houston, TX · On-site
$55K/yr
This role manages brand identity, campaign execution, marketing collateral development, and market ... Conduct competitive and local market analysis to inform and optimize marketing strategies.
Brand Marketing Coordinator
Houston, TX · On-site
This role manages brand identity, campaign execution, marketing collateral development, and market ... Conduct competitive and local market analysis to inform and optimize marketing strategies.
Quick apply
Brand Marketing Coordinator
Houston, TX · On-site
This role manages brand identity, campaign execution, marketing collateral development, and market ... Conduct competitive and local market analysis to inform and optimize marketing strategies.
Retail Media Manager - Brand Side
Spring, TX · On-site
Retail Media Manager - Brand Side Description - Today HP is a $50+ billion fortune 50 company with ... Define and lead the retail media strategy across all priority retail partners. * Establish retail ...
Retail Media Manager - Brand Side
Spring, TX · On-site
Retail Media Manager - Brand Side Description - Today HP is a $50+ billion fortune 50 company with ... Define and lead the retail media strategy across all priority retail partners. * Establish retail ...
Social Media Manager/Strategist
$10 - $15/hr
Building brand awareness by engaging relevant influencers. * Managing our online communities to ... Experience developing social media strategies. * Experience working with and developing a marketing ...
Quick apply
Social Media Manager/Strategist
$10 - $15/hr
Building brand awareness by engaging relevant influencers. * Managing our online communities to ... Experience developing social media strategies. * Experience working with and developing a marketing ...
Brand & sales assistant
$55K - $59K/yr
... strategic financial and consulting solutions. Our commitment to excellence, innovation, and client ... Professional demeanor with attention to detail and time management. * Ability to work ...
Brand & sales assistant
$55K - $59K/yr
... strategic financial and consulting solutions. Our commitment to excellence, innovation, and client ... Professional demeanor with attention to detail and time management. * Ability to work ...
Brand & sales assistant
Houston, TX · On-site
$55K - $59K/yr
... strategic financial and consulting solutions. Our commitment to excellence, innovation, and client ... Professional demeanor with attention to detail and time management. * Ability to work ...
Brand & sales assistant
Houston, TX · On-site
$55K - $59K/yr
... strategic financial and consulting solutions. Our commitment to excellence, innovation, and client ... Professional demeanor with attention to detail and time management. * Ability to work ...
The remit reflects the increasing strategic importance of our digital presence, our reputation in ... The role The Brand and Creative Senior Manager, provides global stewardship of the firm's brand ...
The remit reflects the increasing strategic importance of our digital presence, our reputation in ... The role The Brand and Creative Senior Manager, provides global stewardship of the firm's brand ...
The remit reflects the increasing strategic importance of our digital presence, our reputation in ... The role The Brand and Creative Senior Manager, provides global stewardship of the firm's brand ...
The remit reflects the increasing strategic importance of our digital presence, our reputation in ... The role The Brand and Creative Senior Manager, provides global stewardship of the firm's brand ...
Brand Growth Specialist
$64K - $71K/yr
We are seeking a talented and results-oriented Brand Growth Specialist to join our dynamic team. In ... management, marketing strategy, or business development. * Strong analytical skills with the ...
Brand Growth Specialist
$64K - $71K/yr
We are seeking a talented and results-oriented Brand Growth Specialist to join our dynamic team. In ... management, marketing strategy, or business development. * Strong analytical skills with the ...
Brand Growth Specialist
Houston, TX · On-site
$64K - $71K/yr
We are seeking a talented and results-oriented Brand Growth Specialist to join our dynamic team. In ... management, marketing strategy, or business development. * Strong analytical skills with the ...
Brand Growth Specialist
Houston, TX · On-site
$64K - $71K/yr
We are seeking a talented and results-oriented Brand Growth Specialist to join our dynamic team. In ... management, marketing strategy, or business development. * Strong analytical skills with the ...
Strategic Marketing Manager
Houston, TX · On-site
$90K - $110K/yr
Brand management and product positioning management * Solid background in SAP, cost models and ... Portfolio Strategy & Lifecycle Management Optimize segment portfolio over time * R&D Direction ...
Strategic Marketing Manager
Houston, TX · On-site
$90K - $110K/yr
Brand management and product positioning management * Solid background in SAP, cost models and ... Portfolio Strategy & Lifecycle Management Optimize segment portfolio over time * R&D Direction ...
Event Coordinator
$50K - $54K/yr
We specialize in strategic brand positioning, advertising campaigns, and client-focused solutions ... Strong organizational and time-management skills * Excellent written and verbal communication ...
Event Coordinator
$50K - $54K/yr
We specialize in strategic brand positioning, advertising campaigns, and client-focused solutions ... Strong organizational and time-management skills * Excellent written and verbal communication ...
Marketing Assistant
$48K - $51K/yr
We specialize in strategic brand positioning, advertising campaigns, and client-focused solutions ... Excellent organizational and time-management abilities * Analytical mindset with attention to ...
Marketing Assistant
$48K - $51K/yr
We specialize in strategic brand positioning, advertising campaigns, and client-focused solutions ... Excellent organizational and time-management abilities * Analytical mindset with attention to ...
Strategic Brand Manager information
See Spring, TX salary details
$78.8K is the 25th percentile. Wages below this are outliers.
$65.4K - $79.5K
26% of jobs
$79.5K - $93.6K
14% of jobs
$93.6K - $107.6K
0% of jobs
$107.6K - $121.7K
0% of jobs
$121.7K - $135.8K
1% of jobs
The median wage is $145.8K / yr.
$135.8K - $149.9K
13% of jobs
$149.9K - $163.9K
16% of jobs
$170.7K is the 75th percentile. Wages above this are outliers.
$163.9K - $178K
12% of jobs
$178K - $192.1K
9% of jobs
$192.1K - $206.2K
5% of jobs
$206.2K - $220.2K
4% of jobs
$65.4K
$137K
$220.2K
How much do strategic brand manager jobs pay per year?
What does a strategic brand manager do?
How does a strategic brand manager typically collaborate with other departments to achieve brand objectives?
What are the key skills and qualifications needed to thrive as a strategic brand manager?
What is the difference between Strategic Brand Manager vs Brand Manager?
| Aspect | Strategic Brand Manager | Brand Manager |
|---|---|---|
| Responsibilities | Develops long-term brand strategies, market positioning, and brand architecture | Oversees daily brand operations, marketing campaigns, and product promotions |
| Required Skills | Strategic planning, market research, brand positioning | Campaign management, communication skills, product knowledge |
| Work Environment | Strategic planning teams, marketing departments | Marketing teams, product teams, advertising agencies |
| Common Usage | Used in larger organizations focusing on long-term brand growth | Used across various industries for day-to-day brand management |
The main difference between a Strategic Brand Manager and a Brand Manager lies in their focus. The Strategic Brand Manager concentrates on long-term brand strategy and positioning, while the Brand Manager handles daily marketing activities and campaign execution. Both roles require marketing expertise, but the Strategic Brand Manager's role is more focused on planning and market analysis to shape the brand's future.
Job description
Job Description:
ITW Car Care is a division of Illinois Tool Works (ITW), specializing in automotive aftermarket products. The division offers a diverse portfolio of brands such as Rain-X wiper blades, visibility enhancing products, and water repellent treatments, including our 2-in-1 Glass Cleaner. Black Magic to support all your wheel and tire needs including Tire Wet.
Summary:We are seeking a strategic Brand Manager to lead innovation and product strategy initiatives on ITW’s most important brand. This individual will support the Group Brand Manager in shaping the Wipers growth agenda, including short- and long-term innovation pipeline development, portfolio strategy, CBI planning, and long-range planning support.
This role requires a consumer-first, data-driven leader who can identify growth opportunities, translate insights into clear business recommendations, and partner cross-functionally to advance initiatives from early opportunity identification through commercialization planning.
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Brand Leadership & Strategy: Support the Group Brand Manager in developing the brand’s long-range strategic roadmap, identifying growth opportunities, category white space, and portfolio priorities that align with business objectives.
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Innovation Pipeline: Lead the development of the short- and long-term innovation pipeline, including opportunity identification, concept development, business case creation, prioritization, and advancement through the stage-gate process.
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Portfolio & Product Strategy: Lead product strategy across the Wipers portfolio, including portfolio architecture, assortment opportunities, channel-specific needs, and lifecycle management recommendations.
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Consumer & Category Insights: Leverage consumer research, syndicated data, shopper insights, competitive intelligence, and category trends to identify opportunities for innovation, trade-up, and incremental growth.
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Cross-Functional Collaboration: Partner closely with Sales, Finance, Supply Chain, R&D, and external agencies to align plans and move initiatives from early opportunity assessment through commercialization planning.
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P&L Ownership: Manage the innovation P&L, balancing investment, profitability, and revenue growth. Develop financial models and business cases to evaluate innovation opportunities, including revenue, margin, CBI, investment needs, and commercialization risks.
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Stakeholder Communication: Effectively communicate brand strategy, performance, and future plans to senior leadership, influencing decision-making across the organization.
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Entrepreneurial Mindset: Thrive in ambiguity with a solutions-driven approach; challenge the status quo and identify opportunities for breakthrough growth. Demonstrate curiosity, ownership, and the ability to create structure around ambiguous opportunities.
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Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
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5+ years of progressive brand management, product marketing, innovation, or product strategy experience, with a strong track record of developing and advancing new product opportunities.
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Strong strategic thinking and analytical skills, with the ability to synthesize consumer insights, category trends, syndicated data, financials, and competitive dynamics into clear growth recommendations.
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Experience with syndicated data such as Circana, formerly IRI, or Nielsen, as well as qualitative and quantitative research used to build consumer intimacy and inform strategy.
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Strong financial acumen, including experience developing P&Ls, business cases, revenue/margin assumptions, and innovation investment recommendations.
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Demonstrated experience aligning and leading cross-functional teams across R&D, Supply Chain, Sales, and Finance; excellent written and verbal communication skills with the ability to present to senior stakeholders and key retail customers.
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Strong organizational skills with the ability to manage and prioritize multiple complex projects simultaneously in a fast-paced environment.
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Ability to travel up to 25% of time.
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Opportunity to shape the company’s flagship brand with high visibility to senior leadership.
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Dynamic, collaborative environment where innovation and growth are celebrated.
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Opportunity to influence the future growth agenda for a leading brand through innovation, portfolio strategy, and long-range planning.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position. Incumbents are required to perform other related functions as assigned.
The position is based in our Houston, TX, offices and must work in that location.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
About ITW Car Care
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Headquarters location
TX, US