Director, Retail Marketing Activation Full Time Role Summary The Director, Retail Marketing ... Translate retail brand priorities into in-store programs, storytelling, and execution that ...
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Director, Retail Marketing Activation Full Time Role Summary The Director, Retail Marketing ... Translate retail brand priorities into in-store programs, storytelling, and execution that ...
Must be able to perform duties with or without reasonable accommodation • Assists the direct ... for store personnel • Communicates information including weekly information, major team ...
Must be able to perform duties with or without reasonable accommodation • Assists the direct ... for store personnel • Communicates information including weekly information, major team ...
Emerging Store Manager
CT · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
CT · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
CT · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
CT · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
Springfield, MA · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
Springfield, MA · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
Springfield, MA · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
Springfield, MA · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
Springfield, MA · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
Springfield, MA · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Store Manager - Store 192
Vernon, CT · On-site
$63K - $70K/yr
The Store Manager provides daily leadership to all positions within the store to include General ... • Direct Deposit • Employee Discounts • Healthcare, Vision, and Dental for Full time ...
Store Manager - Store 192
Vernon, CT · On-site
$63K - $70K/yr
The Store Manager provides daily leadership to all positions within the store to include General ... • Direct Deposit • Employee Discounts • Healthcare, Vision, and Dental for Full time ...
Must be able to perform duties with or without reasonable accommodation • Assists the direct ... for store personnel • Communicates information including weekly information, major team ...
Must be able to perform duties with or without reasonable accommodation • Assists the direct ... for store personnel • Communicates information including weekly information, major team ...
Emerging Store Manager
Enfield, CT · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Emerging Store Manager
Enfield, CT · On-site
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Leads and manages store team members, including recruitment, hiring, performance management, and discipline of direct reports to ensure teams are engaged and performing their responsibilities to ...
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build andmaintainappropriate staffinglevels to support store operations and performance * Provide ...
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build andmaintainappropriate staffinglevels to support store operations and performance * Provide ...
Must be able to perform duties with or without reasonable accommodation • Assists the direct ... for store personnel • Communicates information including weekly information, major team ...
Must be able to perform duties with or without reasonable accommodation • Assists the direct ... for store personnel • Communicates information including weekly information, major team ...
Store Manager
Springfield, MA · On-site
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build and maintain appropriate staffing levels to support store operations and performance * Provide ...
Store Manager
Springfield, MA · On-site
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build and maintain appropriate staffing levels to support store operations and performance * Provide ...
Store Manager - Store 192
Vernon, CT · On-site
The Store Manager provides daily leadership to all positions within the store to include General ... hire Direct Deposit Employee Discounts Healthcare, Vision, and Dental for Full time teammates ...
Store Manager - Store 192
Vernon, CT · On-site
The Store Manager provides daily leadership to all positions within the store to include General ... hire Direct Deposit Employee Discounts Healthcare, Vision, and Dental for Full time teammates ...
Store Manager
West Springfield, MA · On-site
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build and maintain appropriate staffing levels to support store operations and performance * Provide ...
Store Manager
West Springfield, MA · On-site
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build and maintain appropriate staffing levels to support store operations and performance * Provide ...
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build and maintain appropriate staffing levels to support store operations and performance * Provide ...
Direct and supervise associates engaged in sales, inventory, cash handling, and customer service * Build and maintain appropriate staffing levels to support store operations and performance * Provide ...
Store Manager
Springfield, MA · On-site
$15 - $19.50/hr
Store Manager Department: Operation FLSA Status: Non-Exempt Reports To: District Sales Manager ... and directing work; appraising performance; rewarding and disciplining employees; addressing ...
Store Manager
Springfield, MA · On-site
$15 - $19.50/hr
Store Manager Department: Operation FLSA Status: Non-Exempt Reports To: District Sales Manager ... and directing work; appraising performance; rewarding and disciplining employees; addressing ...
Store Director information
See Springfield, MA salary details
$26.4K - $34.4K
3% of jobs
$34.4K - $42.4K
5% of jobs
$42.4K - $50.4K
6% of jobs
$50.4K - $58.4K
9% of jobs
$60.8K is the 25th percentile. Wages below this are outliers.
$58.4K - $66.4K
5% of jobs
$66.4K - $74.4K
10% of jobs
$74.4K - $82.4K
7% of jobs
The median wage is $88.8K / yr.
$82.4K - $90.4K
5% of jobs
$96.7K is the 75th percentile. Wages above this are outliers.
$90.4K - $98.5K
31% of jobs
$98.5K - $106.5K
12% of jobs
$106.5K - $114.5K
6% of jobs
$26.4K
$81.8K
$114.5K
How much do store director jobs pay per year?
As of Jun 9, 2026, the average yearly pay for store director in Springfield, MA is $81,750.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,700.00 and $97,500.00 per year, depending on experience, location, and employer.
What are some common challenges faced by Store Directors and how can they be effectively managed?
Store Directors often face challenges such as balancing operational efficiency with exceptional customer service, managing diverse teams, and meeting sales targets in a competitive retail environment. To effectively manage these challenges, Store Directors should prioritize clear communication, foster a collaborative team culture, and leverage data-driven decision-making. Regularly training staff, staying adaptable to market trends, and maintaining strong relationships with both employees and customers are also essential for success in this role.
What is a Store Director?
A Store Director is a senior management professional responsible for overseeing all operations and functions within a retail store. Their duties typically include managing staff, ensuring excellent customer service, setting sales targets, monitoring inventory, and implementing company policies. Store Directors play a crucial role in driving store profitability, maintaining high standards for merchandising and presentation, and representing the company's brand. They often report to regional or district managers and may handle budgeting, recruiting, and performance reviews. Effective Store Directors possess strong leadership, organizational, and communication skills.
What are the key skills and qualifications needed to thrive as a Store Director, and why are they important?
To thrive as a Store Director, you need strong leadership, retail operations knowledge, and experience in inventory management, typically backed by a bachelor's degree or equivalent retail management experience. Familiarity with point-of-sale (POS) systems, workforce scheduling software, and retail analytics tools is essential. Exceptional communication, problem-solving, and team-building skills distinguish top performers in this role. These abilities are crucial for driving sales, optimizing store performance, and fostering a positive team environment.
What is the difference between Store Director vs Store Manager?
| Aspect | Store Director | Store Manager |
|---|---|---|
| Responsibilities | Oversees multiple store locations, develops strategic plans, manages senior staff | Manages daily store operations, supervises staff, ensures sales targets are met |
| Required Credentials | Typically requires a bachelor's degree in business or related field, leadership experience | High school diploma or associate degree, retail management experience |
| Work Environment | Corporate office and multiple retail locations | Single retail store |
| Industry Usage | Common in large retail chains and corporate retail | Common in various retail settings, including small to mid-sized stores |
The main difference between a Store Director and a Store Manager lies in scope and responsibilities. Store Directors oversee multiple locations and focus on strategic planning, while Store Managers handle daily store operations. Both roles require retail experience, but Store Directors typically need more advanced credentials and leadership skills.
What jobs make $3,000 a month without a degree?
Store Directors typically earn more than $3,000 monthly, but entry-level retail or service jobs such as sales associates, delivery drivers, or warehouse workers can reach this income level with experience and overtime. Skilled trades like electricians or HVAC technicians may also earn around $3,000 a month without a degree, especially with certifications and on-the-job training.
What are the most commonly searched types of Store jobs in Springfield, MA? The most popular types of Store jobs in Springfield, MA are:
What are popular job titles related to Store Director jobs in Springfield, MA? For Store Director jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Store Director jobs in Springfield, MA look for? The top searched job categories for Store Director jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Store Director jobs? Cities near Springfield, MA with the most Store Director job openings:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
This job post has expired today. Applications are no longer accepted.
Curaleaf rating
6.2
Based on 67 frontline employees who took The Breakroom Quiz
16th of 29 rated cannabis dispensaries
Job description
At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title:Director, Retail Marketing Activation
Full Time
Role Summary
The Director, Retail Marketing Activation leads how the retail brand experience comes to life across the store fleet of 172 Curaleaf dispensaries. Working closely with the Marketing Director, CL Retail Brand, this role translates brand strategy, campaigns, seasonal priorities, and product launches into compelling, customer-centered retail execution that is both brand-right and operationally executable.
This leader oversees a team of 8 Retail Activation Managers and is responsible for building a strong field activation engine across stores and markets. The role sits at the center of CL Retail Brand, Shopper Marketing, Creative, Retail Operations, Merchandising, CRM, and field execution, ensuring that stores consistently deliver a high-quality brand experience while supporting traffic, conversion, basket size, and loyalty.
Key Responsibilities
Retail activation strategy and execution
- In partnership with the Marketing Director, CL Retail Brand, lead the strategy and execution of retail marketing activations across the store fleet
- Translate retail brand priorities into in-store programs, storytelling, and execution that strengthen the customer experience and support commercial goals
- Ensure activations are clear, compelling, and executable across stores with the right balance of consistency and market relevance
- Build a retail activation approach that makes stores feel elevated, intentional, and customer-centric, not merely promotional
Campaigns, launches, and seasonal moments
- In partnership with the Marketing Director, CL Retail Brand, lead retail activation planning for key campaigns, seasonal moments, product launches, and broader brand initiatives
- Develop activation briefs, timelines, toolkits, and execution plans for stores and field teams
- Ensure campaigns come to life cohesively across signage, fixtures, events, sampling, digital surfaces, associate communication, and other customer touchpoints
- Adapt broader brand direction into practical, high-quality retail execution across the fleet
In-store storytelling and customer journey
- Partner closely with Shopper Marketing and Creative to shape how storytelling shows up in-store
- Help define how campaign messaging, product stories, merchandising, and customer journey moments work together to create a clear and inspiring path to purchase
- Champion a premium, uncluttered, customer-friendly experience that reflects the ambition of the brand
- Ensure the store environment supports both discovery and decision-making in ways that feel intuitive and brand-right
Field activation and team leadership
- Directly manage a team of 8 Retail Activation Managers responsible for field execution across markets
- Set clear priorities, objectives, and ways of working for the activation team
- Coach and develop the team to deliver high-quality in-store execution, strong cross-functional coordination, and consistent market feedback
- Ensure the team identifies and helps execute local opportunities for community engagement, events, partnerships, and store-specific traffic drivers
- Establish clear guardrails so local activation remains relevant and responsive without compromising brand consistency
- Ensure flagship, high-priority, and unique-format stores receive the right level of activation support and attention
Cross-functional integration
- Serve as a key connector across CL Retail Brand, Shopper Marketing, Creative, Retail Operations, Merchandising, CRM, Planning, and Field Leadership
- Partner closely with the Director of CRM to connect retail activation with customer marketing programs that drive traffic into stores, increase engagement, and support priority campaigns and launches
- Align activation calendars and priorities with inventory realities, staffing constraints, store readiness, and business needs
- Ensure retail activations are grounded in operational realities and can be executed at a high level in-store
- Build strong operating rhythms across functions so work moves with clarity, speed, and accountability
Communication, feedback, and continuous improvement
- Own store-facing activation communication for key campaigns, launches, and seasonal priorities
- Ensure stores and field teams receive clear, simple, and timely direction on what matters most
- Manage the field feedback loop through the Retail Activation Managers, using in-store insights to continuously improve tools, formats, standards, and processes
- Help build more effective and repeatable activation systems over time, improving both quality and consistency across the fleet
Performance and optimization
- Define and track KPIs for retail activation success, including traffic, conversion, attachment, UPT, ATV, sales lift, event productivity, and execution quality
- Use customer, store, and market insights to identify what is working, what is not, and where activation can improve
- Distill performance into actionable learnings that strengthen future launches, campaigns, and field execution
- Balance brand-building ambition with commercial effectiveness in decision-making
Qualifications
- 10+ years of experience in retail marketing, retail activation, shopper marketing, field marketing, or brand experience
- Significant experience leading execution across a multi-location retail environment
- Strong experience partnering across brand, creative, operations, and commercial teams
- Proven ability to translate brand strategy into strong in-store execution at scale
- Experience directly managing field, market, or activation teams
- Strong planning, prioritization, and execution discipline
- Strong eye for brand expression, customer experience, and in-store storytelling
- Strong leadership and coaching capability
- Experience in high-growth, premium, or customer-experience-led brands preferred
Success Profile
- Brand-minded enough to elevate the in-store experience
- Commercially grounded enough to support business performance
- Operationally strong enough to deliver consistent execution across the fleet
- A strong people leader who can manage and develop a distributed activation team
- Highly collaborative and effective across functions
- Taste-driven, with a strong instinct for what makes retail feel modern, compelling, and on-brand
What Success Looks Like
- Stores feel like a true expression of the retail brand
- Campaigns and launches show up in-store with consistency, clarity, and energy
- Retail Activation Managers execute at a high level and surface useful market insight back to the organization
- Local activation is stronger, more disciplined, and more scalable
- Retail activation becomes a meaningful driver of traffic, conversion, and loyalty
What We Offer:
Health & Wellness
• Medical, dental, and vision insurance*
• Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*
• Employee Assistance Program (EAP)
• Wellness program and challenges
• Gym discounts
Financial Security
• 401(k) retirement plan with company match
• Life and disability insurance*
• Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*
• Commuter benefits*
Time Off
• Paid time off (PTO) including vacation*, sick leave and holidays
• Parental leave
• Bereavement leave
Additional Perks
• Employee discounts
• Recognition programs
• Pet insurance*
*Available to eligible, full-time employees only.
Illinois Hiring Range
$140,000—$155,000 USD
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
- Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.
***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.
***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.
About Curaleaf
Sourced by ZipRecruiter
Curaleaf Holdings, Inc. ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. Today, we operate in 19 states with 144 dispensaries, service nearly 2,200 wholesale partner accounts, we have 29 cultivation sites and over 5,500 team members in the United States. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Our corporate social responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
Industry
Medical equipment and supplies manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Wakefield, MA, US
Year founded
2010