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Sports Program Director Jobs in Wisconsin (NOW HIRING)

Position Title: Asst Sports Info Director Job Category: Academic Staff Employment Type: Regular Job ... Provides project management and execution of communications programs, initiatives, and tactical ...

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Sports Program Director information

See Wisconsin salary details

$29.8K

$78.9K

$138.3K

How much do sports program director jobs pay per year?

As of Jul 17, 2026, the average yearly pay for sports program director in Wisconsin is $78,927.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,400.00 per year, depending on experience, location, and employer.

What is the average salary of a sports director?

The average salary of a sports program director typically ranges from $50,000 to $80,000 annually, depending on experience, location, and the size of the organization. Higher salaries are common in professional or large-scale sports organizations, and the role often requires strong leadership, organizational skills, and relevant certifications.

What is the highest paying job in sports management?

The highest paying jobs in sports management are typically executive roles such as Chief Executive Officer (CEO) or President of sports organizations, with salaries often exceeding several hundred thousand dollars annually. These positions require extensive experience, leadership skills, and often a background in business or sports administration.

What are some typical challenges Sports Program Directors face when managing multiple teams or events simultaneously?

Sports Program Directors often juggle various responsibilities, such as coordinating schedules, managing staff, and ensuring the smooth execution of multiple events or team activities. Balancing the needs of athletes, coaches, and parents can be challenging, especially during peak seasons. Effective time management, strong communication skills, and the ability to adapt quickly to changing circumstances are crucial for success in this dynamic role.

What is a sports program director?

A sports program director is responsible for overseeing the planning, organization, and management of sports programs and activities. They coordinate staff, develop schedules, ensure safety standards, and often require knowledge of sports rules, coaching, and administrative skills. The role may also involve budgeting, marketing, and working with community or school organizations.

What is the difference between Sports Program Director vs Sports Coach?

AspectSports Program DirectorSports Coach
Primary RoleOversees entire sports programs, manages staff, develops policiesTrains and mentors athletes, develops training plans, provides direct coaching
Required CredentialsOften requires a degree in sports management or related field, certifications may varyTypically requires coaching certifications, relevant experience, sometimes a degree
Work EnvironmentAdministrative offices, sports facilities, community centersPlaying fields, gyms, sports venues
FocusProgram management, administration, strategic planningAthlete development, skill improvement, game strategy

The main difference between a Sports Program Director and a Sports Coach lies in their scope of responsibilities. The Sports Program Director manages entire sports programs, focusing on administration and strategic planning, while the Sports Coach works directly with athletes to improve their skills and performance. Both roles require relevant certifications and experience, but their daily tasks and focus areas differ significantly.

What degree do you need to be a sports director?

A sports program director typically needs at least a bachelor's degree in sports management, physical education, or a related field. Relevant experience in coaching, administration, or sports operations is also important, and some roles may prefer or require a master's degree or certifications in sports management or leadership.

What are the key skills and qualifications needed to thrive as a Sports Program Director, and why are they important?

To thrive as a Sports Program Director, you need strong leadership, program management, and knowledge of sports administration, typically supported by a bachelor's degree in sports management or a related field. Familiarity with scheduling software, budgeting tools, and program evaluation systems is common, and some roles may require certification in CPR or coaching. Excellent communication, organizational skills, and the ability to motivate staff and participants are standout soft skills. These skills and qualities are important because they ensure effective program delivery, participant safety, and the overall success and growth of sports initiatives.

What does a Sports Program Director do?

A Sports Program Director is responsible for overseeing and coordinating sports programs and activities within an organization, such as a community center, school, or athletic club. Their duties typically include planning sports events, managing staff and coaches, ensuring safety protocols, and evaluating program effectiveness. They also handle budgeting, scheduling, and communication with participants and stakeholders to ensure the smooth operation of sports programs.
What are the most commonly searched types of Sports Program jobs in Wisconsin? The most popular types of Sports Program jobs in Wisconsin are:
What are popular job titles related to Sports Program Director jobs in Wisconsin? For Sports Program Director jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Sports Program Director jobs in Wisconsin look for? The top searched job categories for Sports Program Director jobs in Wisconsin are:
What cities in Wisconsin are hiring for Sports Program Director jobs? Cities in Wisconsin with the most Sports Program Director job openings:
Infographic showing various Sports Program Director job openings in Wisconsin as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, 2% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $78,927 per year, or $37.9 per hour.

Asst Sports Info Director

Wisconsin

Eau Claire, WI • On-site

Full-time

This job post has expired today. Applications are no longer accepted.


Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.Position Title:Asst Sports Info DirectorJob Category:Academic StaffEmployment Type:RegularJob Profile:Communications SpecialistJob Duties:

UNIVERSITY OF WISCONSIN-EAU CLAIRE

ASSISTANT SPORTS INFORMATION DIRECTOR

INTERCOLLEGIATE ATHLETICS

POSITION: A full-time, professional academic staff position is available in Intercollegiate Athletics beginning August 1, 2025. The working title for this assignment is Assistant Sports Information Director with an official title of Communications Specialist. This is a renewable assignment, contingent on performance and funding. The salary will be commensurate with experience and qualifications.

Responsibilities:

  • Assist in all daily operations of the Sports Information office.
  • Handle primary contact responsibilities for multiple sports.
  • Provide media and campus promotion groups with information (pictures, film clips, biographies, updated statistics, game schedules, etc.) on all assigned sports.
  • Provide or oversee game day coverage for all assigned athletic teams (media preparations, announcing, official scoring, game rosters and programs, and reporting scores to media).
  • Specific priority towards enhancing the department's branding initiatives through social media, graphic design, and video work.
  • Nominating and publicizing student-athletes for various awards, honors, and special recognitions.
  • Training and supervising student workers and game-day staff.
  • Knowledge and ability to handle PrestoStats, NCAA Genius LiveStats and Gymnastics Virtius for in-game stats, and maintaining statistical information for teams.
  • Knowledge and ability to create content with Adobe Creative Cloud software (i.e. Photoshop, InDesign, Premiere).
  • Extensive night and weekend hours of coverage as needed.
  • Assume other duties as agreed upon by the Sports Information Director and Athletics Director.

Assist with:

  • Coordination of media credential requests.
  • Arranging interviews with coaches, student-athletes, or other staff members.
  • Helping with the promotion of home events and fundraisers.
  • Developing and implementing creative media/public relations strategies.
  • Assist in the coordination of all publicity and communications for a complex and diversified 25-sport module.
  • Developing, maintaining, and enhancing a strategically utilized website.
  • Coordination of all aspects of media coverage for home events, utilizing modern technology to accommodate media productions.
  • Producing video content for website and coordination of live video streaming.
  • Producing editorial content for fundraising flyers, brochures, print advertising, radio promos, and other campus publications that promote intercollegiate athletics and related activities.
Key Job Responsibilities:
  • Provides project management and execution of communications programs, initiatives, and tactical plans
  • Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
  • Communicates with stakeholders to verify requests and identify editorial resources
  • Plans editorial content according to established goals and objects
  • Monitors reach and effectiveness of communication campaigns, projects, and initiatives
Department: Intercollegiate AthleticsCompensation: Required Qualifications:
  • Bachelor's degree required.
  • Knowledge of sports is essential, as is a proven ability to manage multiple tasks in a fast-paced, deadline-oriented setting.
  • Knowledge and ability to handle PrestoStats, NCAA Genius LiveStats and Gymnastics Virtius for in-game stats, and maintaining statistical information for teams.
  • Must have strong oral and written communication skills along with strong leadership skills.
  • A commitment to athletic excellence within an academic environment.

Preferred Qualifications:

  • Master's degree may be considered an asset.
  • One to two years of experience in athletics communication is preferred.

APPLICATION PROCEDURE: Applications are submitted electronically. Please follow instructions found on the following UW-Eau Claire Web site: https://wisconsin.wd1.myworkdayjobs.com/UW_Comprehensives . You must create an account and login before you can apply. Please be sure you have included the following in PDF format:

  • Letter of application
  • Resume
  • Unofficial graduate school transcript [if applicable]
  • Names and contact information for three references.

Please direct requests for additional information to:

Nick Hoven, Director of Media Relations; hovennk@uwec.edu

To ensure consideration, completed applications must be received by July 22, 2025. However, screening may continue until position is filled. The university reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence, sexual harassment, and misconduct.

Education:

How to Apply:Contact Information:Special Notes:
INSTITUTIONAL OVERVIEW

UW-Eau Claire, an institution of approximately 9,000 students and 1,200 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. To learn more about UWEC, visit https://www.uwec.edu/human-resources/employment-opportunities/ .

The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities.

ADDITIONAL INFORMATION

The university reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment.

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. SeeWis. Stat. . 19.36(7).

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited, the University Police want students, faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. VisitCampus Security and Fire Report. Also visit ourCampus Security Authority(CSA) policy.

EEO STATEMENT


Qualified applicants will receive consideration for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or other bases as defined by federal regulations and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.