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Sports Marketing Jobs in Decatur, GA (NOW HIRING)

Fortune 500 companies and major sports leagues and teams come to us looking to connect with their ... We let people see, touch, feel, own and interact with a brand in a way no other marketing permits.

We are seeking a detail-oriented and proactive Marketing Assistant to support our marketing team with campaign execution, research, and administrative tasks. The ideal candidate will play a key role ...

... sports medicine practice in Georgia and contribute to our mission of providing comprehensive ... OrthoAtlanta is looking for a data-driven and strategic Digital Marketing Manager to lead our ...

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Sports Marketing information

See Decatur, GA salary details

$21.5K

$46.3K

$72.2K

How much do sports marketing jobs pay per year?

As of Aug 7, 2026, the average yearly pay for sports marketing in Decatur, GA is $46,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,100.00 and $52,200.00 per year, depending on experience, location, and employer.

Does sports marketing make good money?

Sports marketing professionals can earn a wide range of salaries depending on experience, location, and the level of the organization. Entry-level positions may start around $40,000 annually, while experienced managers or directors can earn over $100,000 or more. Skills in digital marketing, branding, and event management are valuable in this field.

Is sports marketing a good degree?

Sports marketing is a specialized degree that prepares students for careers in promoting sports teams, events, and brands. It often involves skills in advertising, branding, and digital media, and can lead to roles such as marketing coordinator or brand manager in the sports industry. The degree provides relevant industry knowledge but success also depends on networking and practical experience.

What are the key skills and qualifications needed to thrive as a sports marketing professional, and why are they important?

To thrive as a Sports Marketing professional, you need a solid understanding of marketing principles, branding, and sports industry trends, usually supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing tools, social media platforms, analytics software, and CRM systems is typically required. Exceptional communication, creativity, and relationship-building skills help professionals engage fans, sponsors, and partners effectively. These skills are crucial for driving audience engagement, maximizing brand value, and achieving organizational goals in a competitive sports market.

How to go into sports marketing?

To pursue a career in sports marketing, gaining a bachelor's degree in marketing, sports management, or a related field is common. Developing skills in communication, social media, and data analysis, along with internships or experience in sports organizations, can improve job prospects. Certifications in digital marketing or sports management can also be beneficial.

What is the difference between Sports Marketing vs Sports Promotions?

AspectSports MarketingSports Promotions
Primary FocusBrand building, advertising, sponsorshipsEvent-specific activities, contests, giveaways
Work EnvironmentMarketing agencies, sports teams, brandsEvent venues, promotional agencies, sports teams
Required SkillsMarketing strategies, communication, brandingEvent planning, sales, customer engagement
Common CertificationsMarketing certifications, sports management degreesEvent management certifications, sales training

Sports Marketing focuses on creating long-term brand strategies and sponsorship deals, while Sports Promotions centers on short-term event activities to boost engagement and ticket sales. Both roles often work within the sports industry but serve different purposes in the marketing ecosystem.

What is sports marketing?

Sports marketing is a specialized field of marketing focused on promoting sports teams, events, athletes, and related products or services. It involves creating and implementing strategies to engage fans, attract sponsors, and increase revenue through advertising, promotions, and partnerships. Professionals in sports marketing work with brands, sports organizations, and media to build excitement and loyalty around sporting events and products. This field combines knowledge of marketing principles with a deep understanding of the sports industry and fan behavior.

What are sports marketing jobs?

Sports marketing jobs focus on promoting sports, professional or amateur leagues, athletes, and brands and products (such as apparel and shoes) that are part of the sports world. There are many different sports marketing jobs, and your duties differ depending on the type of organization you work for. Your responsibilities may include recruiting individual players, speaking to sports agents about sponsorship deals, or developing a new ad campaign featuring prominent athletes. If you work for a professional team, you may contract with businesses to advertise at games or create community outreach and charity events to improve the team image.

How does a sports marketing professional typically collaborate with athletes, teams, and sponsors?

Sports marketing professionals often act as liaisons between athletes, teams, and sponsors to coordinate promotional campaigns, event appearances, and endorsement deals. They regularly communicate with all parties to ensure brand messaging is consistent and contractual obligations are met. Building strong, trust-based relationships is essential, as is flexibility to adapt campaigns based on team performance or athlete availability. Collaboration may also involve organizing press conferences, managing social media content, and analyzing campaign effectiveness with stakeholders.
What are the most commonly searched types of Sports Marketing jobs in Decatur, GA? The most popular types of Sports Marketing jobs in Decatur, GA are:
What are popular job titles related to Sports Marketing jobs in Decatur, GA? For Sports Marketing jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Sports Marketing jobs in Decatur, GA look for? The top searched job categories for Sports Marketing jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Sports Marketing jobs? Cities near Decatur, GA with the most Sports Marketing job openings:
Infographic showing various Sports Marketing job openings in Decatur, GA as of July 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $46,348 per year, or $22.3 per hour.

Account Manager - Sports Sponsorships

BDA

Atlanta, GA โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago


Job description

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.
BDA brings the world's biggest brands to life through promotional merchandise. Fortune 500 companies and major sports leagues and teams come to us looking to connect with their consumers on an emotional level. We create three-dimensional advertising that people invite into their homes, offices, cars and classrooms. We let people see, touch, feel, own and interact with a brand in a way no other marketing permits. It's what we like to call the Power of Merchandise.
We give our team members the creative freedom and foster the entrepreneurial spirit necessary to champion our clients' branding goals utilizing cutting-edge ideas. Our people are our No. 1 asset, and we remain committed to making our company a great place to work for our team and family.
We take great pride in our company culture-one that inspires teamwork, fun and excellence across our organization. We're energetic people who love what we do-churning out more than 50 million units each year for the world's most admired brands in a fun, fast-paced environment that rewards high achievement.
BDA is especially known for its deep partnerships with professional and collegiate sports organizations, major events, and sponsorship activations. We're looking for candidates who understand the dynamics of the sports industry and have direct experience managing sponsorship-driven programs.
LOCATION
  • This role is based in Sandy Springs, Georgia and offers a flexible onsite schedule of onsite 4 days per week, with 1 day remote.
  • To be considered, you must live within commuting distance, as regular in-person collaboration is a key part of the role.

OVERVIEW
As an Account Manager- Sports Sponsorships at BDA, you will play a vital role in building and maintaining strong relationships with our clients. Your primary focus will be on understanding their needs and objectives, recommending suitable merchandise solutions and programs, and ensuring the successful execution and on-time delivery of projects. You will collaborate with various internal teams to meet customer expectations and contribute to the overall growth and success of BDA while meeting your client's needs.
This role requires prior experience in the sports industry, including working with or within professional teams, leagues, collegiate athletics, or sports sponsors. A strong understanding of how sponsorships impact fan engagement, branding, and merchandise strategy is essential.
The role of Account Manager at BDA is dynamic and customer focused. Success in this position requires a combination of sales acumen, relationship building, creativity, project management, product knowledge, and the ability to consistently deliver excellent service to clients. By fostering strong relationships and providing valuable promotional solutions, the Account Manager significantly contributes to the growth and success of BDA and the client's marketing and branding goals.
EXPERIENCE REQUIREMENTS
  • 5+ years of Account Management or Business Development experience
  • Experience in a sales, marketing, or account management capacity supporting sports teams, leagues, events, or sponsors
  • Demonstrated experience executing or supporting branded merchandise and sponsorship activations
  • Proven track record of increasing sales and business opportunities through client development
  • Strong interpersonal skills
  • Ability to deliver client presentations
  • Ability to work with assigned budgets and forecasts

JOB SKILLS & TRAITS
  • Energetic self-starter
  • Hungry to grow and nurture our clients
  • Always in learning mode and coachable
  • Team player
  • Accountability, Urgency, Passion
  • Hunter sales mentality

DUTIES AND TASKS
  • Manage contact and opportunity database
  • Build and develop and nurture relationships with current clients, opening up organic opportunities within portfolio
  • Assist in developing proactive strategy, presentation and pitches for Client and large opportunities
  • Ability to execute Strategic Account Plans
  • Deliver results by achieving short and long-term sales and profitability goals
  • Ensure ease of process and high levels of professionalism when interacting with internal partners
  • Ensure ease of process, establishing trusted service, managing projects from ideation to completion
  • Understand the BDA business units and processes for each to evaluate appropriate business opportunities
  • Translate client sponsorship objectives into compelling merchandise programs that drive fan engagement and brand visibility
  • Understanding our client's financial needs from revenue, costs to margin
  • Responsible for tracking and measuring success of business efforts
  • Monitor competitive products and marketing activities

We are pleased to share the base salary range for this position is $80k to $90k. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA's total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.
#LI-Onsite
#LI-LG1
BDA is more than a workplace - it's a family. For more than four decades we've promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.
BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Connect With Us! Not ready to apply? Connect with us for general consideration.
For more information:
www.bdainc.com
For information about BDA's privacy policy for job applicants click here.
Must be 18 years or older to apply.

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About BDA

Sourced by ZipRecruiter

Industry

Marketing

Company size

501 - 1,000 Employees

Headquarters location

Woodinville, WA, US

Year founded

1984