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Sports Marketing Jobs in Rome, GA (NOW HIRING)

Surya Inc

Marketing Director

White, GA · On-site

MARKETING DIRECTOR About Surya Inc. At the heart of Surya Inc.'s family of brands is a commitment to creativity, craftsmanship, and exceptional design, all working together to enrich the way we live.

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All JobsSports Marketing JobsSports Marketing Jobs in Rome, GA

Sports Marketing information

See Rome, GA salary details

$22K

$47.5K

$74K

How much do sports marketing jobs pay per year?

As of Sep 14, 2026, the average yearly pay for sports marketing in Rome, GA is $47,493.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is sports marketing?

Sports marketing is a specialized field of marketing focused on promoting sports teams, events, athletes, and related products or services. It involves creating and implementing strategies to engage fans, attract sponsors, and increase revenue through advertising, promotions, and partnerships. Professionals in sports marketing work with brands, sports organizations, and media to build excitement and loyalty around sporting events and products. This field combines knowledge of marketing principles with a deep understanding of the sports industry and fan behavior.

What are sports marketing jobs?

Sports marketing jobs focus on promoting sports, professional or amateur leagues, athletes, and brands and products (such as apparel and shoes) that are part of the sports world. There are many different sports marketing jobs, and your duties differ depending on the type of organization you work for. Your responsibilities may include recruiting individual players, speaking to sports agents about sponsorship deals, or developing a new ad campaign featuring prominent athletes. If you work for a professional team, you may contract with businesses to advertise at games or create community outreach and charity events to improve the team image.

How does a sports marketing professional typically collaborate with athletes, teams, and sponsors?

Sports marketing professionals often act as liaisons between athletes, teams, and sponsors to coordinate promotional campaigns, event appearances, and endorsement deals. They regularly communicate with all parties to ensure brand messaging is consistent and contractual obligations are met. Building strong, trust-based relationships is essential, as is flexibility to adapt campaigns based on team performance or athlete availability. Collaboration may also involve organizing press conferences, managing social media content, and analyzing campaign effectiveness with stakeholders.

What are the key skills and qualifications needed to thrive as a sports marketing professional, and why are they important?

To thrive as a Sports Marketing professional, you need a solid understanding of marketing principles, branding, and sports industry trends, usually supported by a degree in marketing, sports management, or a related field. Familiarity with digital marketing tools, social media platforms, analytics software, and CRM systems is typically required. Exceptional communication, creativity, and relationship-building skills help professionals engage fans, sponsors, and partners effectively. These skills are crucial for driving audience engagement, maximizing brand value, and achieving organizational goals in a competitive sports market.

What is the difference between Sports Marketing vs Sports Promotions?

AspectSports MarketingSports Promotions
Primary FocusBrand building, advertising, sponsorshipsEvent-specific activities, contests, giveaways
Work EnvironmentMarketing agencies, sports teams, brandsEvent venues, promotional agencies, sports teams
Required SkillsMarketing strategies, communication, brandingEvent planning, sales, customer engagement
Common CertificationsMarketing certifications, sports management degreesEvent management certifications, sales training

Sports Marketing focuses on creating long-term brand strategies and sponsorship deals, while Sports Promotions centers on short-term event activities to boost engagement and ticket sales. Both roles often work within the sports industry but serve different purposes in the marketing ecosystem.

Does sports marketing make good money?

Sports marketing professionals can earn a wide range of salaries depending on experience, location, and the level of the organization. Entry-level positions may start around $40,000 annually, while experienced managers or directors can earn over $100,000 or more. Success in the field often depends on skills such as branding, negotiation, and familiarity with marketing tools and analytics.

How to go into sports marketing?

To pursue a career in sports marketing, gaining a degree in marketing, sports management, or a related field is helpful. Building experience through internships, developing skills in digital marketing and analytics, and networking within the sports industry can improve job prospects. Familiarity with industry tools and certifications like the Sports Marketing Association's credentials can also be beneficial.
More about Sports Marketing jobs

What are the most commonly searched types of Sports Marketing jobs in Rome, GA?

The most popular types of Sports Marketing jobs in Rome, GA are:

What job categories do people searching Sports Marketing jobs in Rome, GA look for?

The top searched job categories for Sports Marketing jobs in Rome, GA are:

What cities near Rome, GA are hiring for Sports Marketing jobs?

Cities near Rome, GA with the most Sports Marketing job openings:

Sports Marketing jobs near you
Infographic showing various Sports Marketing job openings in Rome, GA as of September 2026, with employment types broken down into 74% Full Time, 13% Part Time, and 13% Temporary. Highlights an 100% In-person job distribution, with an average salary of $47,493 per year, or $22.8 per hour.

Shaw Sports Turf Brand and Marketing Director

Calhoun, GA • On-site

Shaw Industries Group, Inc.
Construction • 10K+ employees
Learn more about Shaw Industries Group, Inc.external

Full-time

Posted 5 days ago

Job description

Job Title
Shaw Sports Turf Brand and Marketing Director
Position Overview
Job Description - Shaw Sports Turf, Brand & Marketing Director
The Shaw Sports Turf, Brand & Marketing Director position is responsible for developing and executing the marketing and product strategy to elevate our brand position and customer experience while meeting the revenue and profitability targets established in the annual operating plan. We are looking for a leader who is entrepreneurial, strategic, works well with others, and highly motivated to develop an athlete centric brand within a fast paced, innovative, and customer centric organization. They must be able to navigate complexity and communicate effectively across the organization.
This role will be located in our Calhoun GA office in a hybrid format, 3 days a week in office.
Key Responsibilities:
  • Create Marketing Strategy - Develop and implement comprehensive marketing strategy inclusive of product, pricing, merchandising, and promotional strategy to achieve brand objectives.
  • Develop and Implement Product/Systems Strategy - Working with a cross functional team including research & development, Innovation, marketing, sales, and other key stakeholders to create a product roadmap that anticipates the needs of end users and identifies product opportunities to create value.
  • Manage Product Lifecycle - Lead the product cycle for the brand including streamlining product development and launch, SKU rationalization, being a catalyst for cross function collaboration, working to align market needs with efficient manufacturing processes, reviewing and working to ensure quality and service standards, and end of life management to ensure our product line is productive and financially additive.
  • Financial Management - Establish and manage budgets for all marketing initiatives and ensure KPIs are established for each project and those metrics are used to improve strategy and optimize results.
  • Optimize Brand Voice to Create Brand Equity - Collaborate with Product, Innovation, Marketing and across the organization to ensure the brand is consistently brought to life across all consumer touchpoints enhancing the impact of the brand. This includes product launch, digital properties, and merchandising.
  • Lead the Development of Sales Tools - Direct the creation of sales tools needed for our sales team and distribution partners to effectively communicate solutions to the market.
  • Lead Strategy and Creation of Marketing Campaigns - Create integrated marketing plans that engage customers across core market segments and help drive key initiatives aligned to the brand strategy.
  • Brand Communication and Product Launches - Working closely with Product Development, Communications, Innovation and Marketing to define product positioning, messaging, and go-to-market strategies. The Brand and Marketing Director ensures that all marketing collateral and communication materials are aligned with the brand identity.
  • Competitive Analysis - Analyze market trends, competitive, and customer insights to inform product and marketing decisions.
  • Sample Management - Oversee sample process from inception to launch while capturing ROI. Inclusive of inventory, sample budgets, communications, GTM and being POC for sample department.
  • Brand Performance Tracking- Monitors and analyzes the performance of marketing initiatives and brand campaigns. Use various metrics and analytics tools to assess the effectiveness of marketing efforts and make data-driven decisions for future strategies.
  • Collaboration and Relationship Building - Collaborates with sales, product development, innovation, marketing, operations, and customer service, to ensure consistent brand messaging and customer experience. Also, build relationships with external partners, agencies, and influencers to amplify brand reach and visibility.

Essential Duties:
  • Lead the brand marketing and product development integrated work team (IWT).
  • Create a comprehensive marketing strategy for Shaw Sports Turf
  • Successfully introduce and drive adoption of product solutions.
  • Collaborate with internal partners on demand planning (ESOP) for Shaw Sports Turf product.
  • Effectively communicate and execute brand strategy.
  • Elevate brand equity through the development and execution of innovative product solutions in alignment with the brand strategy.
  • Travel up to 25% in market to trade shows, sales meetings, customer meetings, and site visits

Non-essential Duties:
  • Must have ability to make sound decisions based on customer, channel, and employee needs.
  • Must have leadership abilities, exemplify professionalism, and maintain confidentiality of sensitive issues.
  • Must develop and implement alternate solutions.
  • Perform required duties within budget.

#LI-PH1
#ShawIND
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

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