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$22K

$47.5K

$74K

How much do sports entertainment marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for sports entertainment marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is a sports entertainment marketing?

A Sports Entertainment Marketing job involves promoting and managing the brand, events, and sponsorships of sports teams, leagues, athletes, or entertainment events. Professionals in this field develop marketing campaigns, engage with fans through social media, negotiate sponsorship deals, and coordinate promotional activities. The goal is to increase audience engagement, boost revenue, and enhance brand visibility. Jobs in this field can be found with sports franchises, media networks, event organizers, and marketing agencies.

What are some typical challenges faced in a sports entertainment marketing role?

Professionals in Sports Entertainment Marketing often face challenges such as tight deadlines, rapid changes in audience interests, and the need to differentiate their brand in a competitive market. This role requires balancing multiple projects—like promotions, partnerships, and digital campaigns—while adapting quickly to industry trends and sports event schedules. Collaboration with athletes, media teams, sponsors, and venues is common, requiring strong coordination and communication skills. Overcoming these challenges helps you develop strategic agility and gain valuable experience that supports career growth within the sports and entertainment sector.

What are the key skills and qualifications needed to thrive in sports entertainment marketing, and why are they important?

To thrive in Sports Entertainment Marketing, you need a solid background in marketing, brand management, and event promotion, typically supported by a relevant degree or marketing certification. Familiarity with digital marketing platforms, CRM systems, and analytics tools like Google Analytics or social media management software is essential. Creativity, excellent communication, and relationship-building skills are key soft skills that make candidates stand out. These competencies are crucial for executing impactful campaigns, engaging fans, and driving revenue in the fast-paced sports entertainment industry.

What do you do in sports entertainment marketing?

Sports entertainment marketing professionals develop strategies to promote sporting events, teams, or athletes through advertising, sponsorships, and social media campaigns. They coordinate with event organizers, create promotional content, and analyze audience engagement to increase visibility and ticket sales. Strong communication skills and knowledge of marketing tools are essential in this role.

What jobs can you do with a sports entertainment marketing degree?

A sports entertainment marketing degree prepares individuals for roles such as sports marketing manager, event coordinator, sponsorship coordinator, public relations specialist, and social media manager within sports teams, leagues, or entertainment companies. These roles involve promoting events, managing brand partnerships, and engaging fans through various marketing channels, often requiring skills in communication, analytics, and digital tools.
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Cities with the most Sports Entertainment Marketing job openings:

What are the most commonly searched types of Sports Entertainment Marketing jobs?

The most popular types of Sports Entertainment Marketing jobs are:

What states have the most Sports Entertainment Marketing jobs?

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What job categories do people searching Sports Entertainment Marketing jobs look for?

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Sports Entertainment Marketing jobs near you
Infographic showing various Sports Entertainment Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Vice President, Sports & Entertainment Marketing Strategy & Insights

JPMorgan Chase & Co.

Manhattan, NY • On-site

$150 - $190/hr

Other

Posted 3 days ago

New

JPMorgan Chase & Co. rating

7.9

Company rating: 7.9 out of 10

Based on 500 frontline employees who took The Breakroom Quiz

78th of 175 rated banks

Job description

Join a team where your strategic thinking shapes how one of the world's most recognized financial brands shows up in sports, entertainment, and culture. At JPMorganChase, we believe the right partnerships don't just build brand awareness — they deepen client relationships, open new markets, and create lasting business impact. This is your opportunity to sit at the intersection of marketing strategy, data-driven insights, and some of the most exciting sponsorship and talent partnerships in the industry.

As a Vice President, Sports & Entertainment Marketing Strategy & Insights at JPMorganChase within the Consumer & Community Banking Marketing team, you will serve as a critical strategic partner to the Sports & Entertainment and Talent Partnerships & Culture marketing teams. You will connect Chase and J.P. Morgan line-of-business objectives to sponsorship strategies, partnership priorities, and investment decisions — ensuring every engagement delivers measurable business outcomes. In this role, you will help operationalize the line-of-business engagement model and build the frameworks that translate firm-wide sponsorships and talent engagements into clear, actionable impact.

Job responsibilities
  • Lead strategy and insights programs that strengthen decision-making and performance across firm-wide sponsorships and talent engagements
  • Serve as a strategic connector to Chase and J.P. Morgan lines of business, translating priorities — including branding, client deepening, products, segments, and priority markets — into informed partnership choices and recommendations
  • Partner with business and functional stakeholders to clarify objectives, success criteria, decision points, and trade-offs, driving alignment across Marketing and line-of-business partners
  • Develop and maintain a measurement framework that ties Sports & Entertainment and Talent Partnerships & Culture initiatives to measurable line-of-business and firmwide outcomes, including clear success criteria and learning agendas
  • Collaborate with Sports & Entertainment marketing and activation teams to define and deliver measurement and insights that support cross-property planning, impact assessment, and line-of-business outcomes
  • Standardize strategic frameworks, presentations, and insight outputs to enable consistent line-of-business engagement and execution
  • Define scope, milestones, dependencies, and success metrics for strategic projects, delivering executive-ready insights, performance readouts, and recommendations that translate findings into actionable direction
Required qualifications, capabilities, and skills
  • Formal training or certification on Marketing Strategy & Insights concepts and 8+ years applied experience
  • 5+ years of experience leading cross-functional initiatives with data, measurement, and reporting components
  • Demonstrated ability to translate business needs into clear strategic direction, business impact, measurement plans, and actionable insights
  • Proven relationship management skills with the ability to influence cross-functional stakeholders and drive decisions that move projects forward
  • Executive presence with strong oral and written communication skills; adept at crafting concise strategy presentations and engaging credibly with senior internal audiences
  • Demonstrated ability to manage multiple workstreams, prioritize effectively, and deliver results in ambiguous, fast-moving environments
  • Bachelor's degree required
Preferred qualifications, capabilities, and skills
  • Strong strategic marketing capabilities, including translating business goals into clear marketing strategies and recommendations
  • Experience measuring sponsorship and partnership marketing impact — including brand lift, engagement, media value, and activation performance — using scorecards, dashboards, and related tracking tools
  • Experience building end-to-end measurement and insights programs and improving how teams plan, track, and apply learnings
  • Deep passion for the sports and entertainment landscape, with an ability to connect culture and lifestyle pillars to sponsorship strategy and line-of-business objectives
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