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Sport Sponsorship Manager Jobs (NOW HIRING)

Baird

Media & Sponsorship Manager

Milwaukee, WI · On-site

$102K - $156K/yr

Evaluate, negotiate, and manage sponsorship and naming rights investments across sports, nonprofit, and community partnerships * Build and manage sponsorship portfolios aligned to firm and business ...

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Sport Sponsorship Manager information

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$58.5K

$78.6K

$99.5K

How much do sport sponsorship manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for sport sponsorship manager in the United States is $78,591.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What does a sport sponsorship manager do?

A Sport Sponsorship Manager is responsible for developing and managing partnerships between sports organizations and sponsors. They identify potential sponsors, negotiate contracts, and ensure that sponsorship agreements are executed effectively to benefit both parties. Their role includes creating proposals, activating sponsorship campaigns, and measuring the return on investment for sponsors. They also maintain strong relationships with clients and work closely with marketing and event teams to maximize the value of sponsorships.

How does a sport sponsorship manager build and maintain relationships with sponsors?

A Sport Sponsorship Manager actively communicates with sponsors by providing regular updates, fulfilling sponsorship agreements, and ensuring sponsor visibility at events. This includes organizing hospitality opportunities, coordinating branding placements, and sharing performance reports to demonstrate value. Managers often collaborate closely with both internal marketing teams and external sponsor contacts to ensure mutual goals are met and to address any challenges promptly. Building trust and delivering consistent results are key to fostering long-term partnerships.

What are the key skills and qualifications needed to thrive as a sport sponsorship manager?

To thrive as a Sport Sponsorship Manager, you need strong relationship-building skills, a solid understanding of sports marketing, and a background in business or marketing, often supported by a relevant degree. Familiarity with CRM systems, data analytics tools, and contract management software is typically required. Exceptional negotiation, communication, and project management skills help you stand out in coordinating complex partnerships. These skills are crucial for securing valuable sponsorships, maximizing brand exposure, and ensuring mutually beneficial outcomes for all stakeholders.

What is the difference between Sport Sponsorship Manager vs Sports Marketing Coordinator?

AspectSport Sponsorship ManagerSports Marketing Coordinator
CredentialsBachelor's in Marketing, Sports Management, or related field; experience in sponsorship negotiationsBachelor's in Marketing, Communications, or related field; some experience in sports marketing
Work EnvironmentCorporate offices, sports teams, or event venuesSports events, marketing agencies, or team offices
Employer & IndustrySports teams, brands, agenciesSports teams, leagues, marketing firms
Primary FocusSecuring and managing sponsorship dealsExecuting marketing campaigns and promotions

The main difference is that a Sport Sponsorship Manager focuses on securing and managing sponsorship agreements, while a Sports Marketing Coordinator handles the execution of marketing campaigns and promotional activities. Both roles require marketing knowledge, but the Sponsorship Manager has a stronger emphasis on partnership negotiations and relationship management.

Which companies give sponsorship for sports?

Many large corporations sponsor sports teams, events, and athletes to promote their brands. Common sponsors include companies in industries such as sports apparel, beverages, technology, and automotive, like Nike, Coca-Cola, Adidas, Pepsi, and Toyota. A Sport Sponsorship Manager often works with these companies to secure and manage sponsorship agreements, requiring skills in negotiation and relationship management.
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Sport Sponsorship Manager jobs near you
Infographic showing various Sport Sponsorship Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $78,591 per year, or $37.8 per hour.

Sales and Sponsorship Manager

Next Level Sports & Entertainment LLC

Detroit, MI

Full-time

Posted 21 days ago

Job description

Job Description

The Sales & Sponsorship Manager will serve as a key revenue driver across NLSE, the NCL, and NLSE's suite of broadcast technology products. This role carries a dual mandate: driving sponsorship and advertising revenue across our sports and entertainment properties, while simultaneously building a B2B client base for our Cue, Vital, Verge, and Master Control solutions. This position requires a strategic thinker and relationship builder who can operate across two distinct but complementary sales tracks — consumer-facing sports sponsorship and B2B broadcast technology sales — while delivering best-in-class results across all revenue streams.

Responsibilities

  • Sponsorship & Advertising Sales
    • Develop and implement a robust sponsorship and ad sales strategy aligned with the growth goals of NLSE and the NCL.
    • Identify and target brands and agencies interested in reaching passionate sports fans across linear, digital, and social platforms
    • Build and manage a pipeline of advertising and sponsorship opportunities including media placements, branded content integrations, live event sponsorships, and promotional partnerships
    • Develop creative, tailored sponsorship packages that leverage NLSE's programming, live events, affiliate channels, and digital assets
    • Lead high-level presentations, pitches, and negotiations to secure long-term advertising deals, sponsorships, and brand integrations
    • Manage the full sales cycle from prospecting to close, meeting and exceeding annual revenue targets
    • Act as the primary point of contact for sponsor accounts, ensuring fulfillment of all contractual obligations and maximizing partner satisfaction
    • Manage relationships at the C-suite and senior marketing level
  • B2B Technology Sales — Cue, Vital, Verge & Master Control
    • Prospect, pitch, and close B2B sales of NLSE's full broadcast technology product suite to media companies, broadcasters, streaming platforms, sports networks, and content distributors
    • Develop a deep understanding of each product's capabilities and value proposition:
      • Cue: Position and sell as a self-serve ad platform solution to media buyers, broadcasters, and digital publishers seeking streamlined ad management
      • Vital: Target content owners, broadcasters, and streaming services requiring live language translation and captioning to expand audience reach and meet accessibility standards
      • Verge: Sell to sports networks, news organizations, and content platforms looking for fast, efficient clipping and highlight distribution capabilities
      • Master Control Operations: Engage broadcast operators, regional networks, and streaming services in need of end-to-end playout, delivery, scheduling, and trafficking solutions.
  • Build and maintain a robust B2B pipeline, managing the full sales cycle from initial outreach and product demonstration through contract negotiation and close
  • Identify and attend industry conferences, trade shows, and broadcast technology events to generate leads and build brand awareness for NLSE's technology products
  • Collaborate with internal operations and technology teams to ensure smooth client onboarding and ongoing satisfaction
  • Provide market feedback on product positioning, pricing, and competitive landscape to inform product development and go-to-market strategy
  • Develop case studies, sales collateral, and pitch materials that effectively communicate the ROI of each broadcast technology solution
  • Strategy & Market Development
    • Conduct market analysis to identify new revenue opportunities across both the sports sponsorship and broadcast technology landscapes
    • Collaborate cross-functionally with marketing, content, and operations teams to develop compelling sponsorship and product sales assets
    • Identify cross-sell and upsell opportunities between NLSE's media properties and its technology product suite
  • Reporting & Performance
    • Utilize CRM tools and analytics platforms to track pipeline, forecast revenue, and report on performance across all product lines
    • Present sales results, sponsorship recaps, and B2B technology sales updates to senior leadership
    • Continuously refine sales approaches based on data, client feedback, and market conditions

Qualifications

  • Bachelor's degree in Business, Marketing, Sports Management, or a related field
  • 5+ years of progressive sales experience, with demonstrated success in both B2B technology or SaaS sales and sports/media sponsorship sales preferred
  • Proven track record of meeting or exceeding revenue targets across multiple product lines
  • Experience selling advertising, sponsorships, or integrated marketing solutions to brands and agencies
  • Comfort selling technology solutions to media, broadcast, or streaming clients
  • Strong understanding of sports media, live events, and digital content ecosystems
  • Exceptional communication, negotiation, and presentation skills
  • Proficiency with CRM systems and sales analytics tools
  • Willingness to travel occasionally and work weekends as needed

Preferred Qualifications:

  • Experience selling broadcast technology, ad-tech, or SaaS products to media companies or content distributors
  • Familiarity with master control operations, captioning/accessibility solutions, ad serving platforms, or content clipping tools
  • Experience working with minority-owned or mission-driven media platforms
  • Familiarity with collegiate sports, lacrosse, or niche sports sponsorship sales
  • Existing network of contacts across sports media, broadcast operations, or entertainment marketing
  • MBA or advanced degree in a related field

Apply