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Position Summary

The Industrial REL Product Lead is responsible for the strategic leadership, growth, and lifecycle management of the Industrial Rotating Electrical (REL) product portfolio. This role serves as the primary owner of REL product strategy, go-to-market execution, and cross-functional alignment, with accountability for driving revenue growth, improving fill rates and availability, reducing costs, and strengthening market competitiveness.

Responsibilities 

Product & Portfolio Leadership

• Own and lead the REL product line definition, portfolio strategy, and roadmap

• Identify and prioritize market, segment, and customer opportunities based on research and data analysis

• Drive New NNA (New Product / New Application) identification, business case development, and implementation

• Manage BOM structures and cost positions to ensure ongoing competitiveness and margin improvement

• Ensure data integrity, catalog accuracy, and consistency across all REL product offerings

Go-To-Market Strategy

• Lead the development and execution of REL go-to-market strategies across all Industrial channels

• Define product positioning, value propositions, and messaging

• Partner with Sales to identify, develop, and manage large sales opportunities by segment and customer

• Execute pricing intelligence, rebalancing, monitoring, and competitive actions

Market, Customer & Sales Engagement

• Conduct time-intensive market research to understand competitive dynamics, customer needs, and pricing trends

• Engage directly with customers through meetings, line reviews, and training sessions

• Support sales teams with product expertise, training, and field engagement

Operational & Cross-Functional Leadership

• Act as the primary liaison between Product, Operations, Supply Chain, Procurement, Sales, and Marketing

• Partner with Operations to monitor and improve fill rates, service levels, quality, and warranty performance

• Improve speed to market for NNA inventory and new offerings

• Collaborate with Procurement to support cost-reduction initiatives, including potential "coreless" programs

Performance & Continuous Improvement

• Track and report performance against key business KPIs

• Drive actions supporting permanent improvements in fill rate performance, cost structure, and inventory efficiency

• Support sustainably manufactured and standard cost improvement initiatives

Minimum Qualification 

• Bachelor's degree (preferred) in applicable fields such as Business, Sales, Supply Chain or other related.

• Strong experience in product management, product leadership, or go-to-market roles within an industrial or manufacturing environment 

• Demonstrated ability to lead cross-functional initiatives and influence without direct authority 

• Strong analytical skills with the ability to translate data into actionable strategy 

• Proven experience working closely with Sales, Operations, Supply Chain, and Procurement 

• Excellent communication and presentation skills for both customer-facing and executive audiences

• Experience with rotating electrical, industrial components, or similar technical product categories 

• Background in pricing strategy, cost management, and operational KPI improvement 

• Experience supporting field sales teams and customer engagement initiatives

• Some travel required, must be able to travel internationally as requested 

About Us:

For over 35 years, TERREPOWER (formerly BBB Industries) has been a leader in sustainable manufacturing, driving the circular economy by extending the life of essential products in the automotive and industrial markets.

Founded in 1987 in Daphne, Alabama by the Bigler family, TERREPOWER began as a small regional remanufacturer of starters and alternators. Our commitment to quality and innovation quickly earned us a reputation as a trusted name in the automotive industry.

Recognizing new challenges and opportunities, in 2019 we set our sights on EV battery upcycling-addressing one of the industry's most pressing issues. Our engineering team pioneered solutions to extend EV battery life, pushing the boundaries of sustainable innovation.

Recognizing that demand for solar panels would exceed availability and 100,000 tons of waste would potentially go into landfills by 2035, our team searched for an innovative way to upcycle solar panels. With an eye on the future, we developed ways to upcycle solar panels.

Rooted in family and community values, we're proud to have second-generation employees contributing to our legacy. Backed by Clearlake Capital, we've expanded our footprint into Europe with facilities in Spain, Italy, Denmark, Germany and Poland. We now sustainably manufacture and supply an assortment of nondiscretionary repair parts across more than 90 countries. 

As we move forward under the TERREPOWER name, we remain committed to the same values that have always defined us: entrepreneurship, teamwork, customer-centered, sustainability, safety.

Why Join Us?

When you join our team, you become part of a company that is redefining how essential products are made, reused and repurposed to reduce waste and maximize resources.

Here's what sets us apart:

• Purpose-Driven Work - Every day, your work will contribute to extending the useful life of essential products, keeping vehicles on the road and critical systems running.
• Innovative Mindset - We encourage creative problem-solving and bold ideas to push the boundaries of what is possible.
• Global Reach, Local Impact - With operations in North America and Europe, we have a global presence but remain deeply connected to the communities we serve.
• Growth & Development - Whether you're on the production floor, in engineering, or part of our corporate team, we invest in your success through training, mentorship, and career advancement opportunities.
• A Culture of Collaboration - Rooted in teamwork and shared values, our employees work together to tackle challenges and drive meaningful change.

 TERREPOWER is an Equal Opportunity Employer. We are committed to fostering an inclusive, diverse, and equitable workplace. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, sex, pregnancy, age, veteran status, religion, national origin, genetic information, disability unrelated to the ability to perform a job, sexual orientation, or transgender status to the extent protected by law. We believe that diversity drives innovation and success.